COUNTER TOOLS

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2012

Legal Domicile

Principal Officer

MARIA JULIAN

Phone

9196943066

Tax Period

2024-07-01 to 2025-06-30

COUNTER TOOLS, founded in 2012, is a community nonprofit in the Mental Health sector that reported $1.5M in total revenue in fiscal year 2024. Revenue grew 9% year-over-year, indicating healthy expansion.

Mission

COUNTER TOOLS IS A NONPROFIT PROVIDER OF PROPRIETARY SOFTWARE TOOLS, TRAINING, AND TECHNICAL ASSISTANCE TO FACILITATE LOCAL- AND STATE-LEVEL PUBLIC HEALTH POLICY CHANGES AFFCTING THE RETAIL ENVIRONMENT.

Program Service Accomplishments

Program 1

Expenses: $1,387,249 Revenue: $1,453,420

COUNTER TOOLS PROVIDES LEADING-EDGE PROPRIETARY SOFTWARE TOOLS, EDUCATION AND OUTREACH MATERIALS, TRAINING AND TECHNICAL ASSISTANCE TO PUBLIC HEALTH PRACTITIONERS WORKING IN PARTNER LOCAL, STATE, OR NATIONAL ORGANIZATIONS AS THEY IDENTIFY THE NEED AND BUILD SUPPORT FOR, ADOPT, IMPLEMENT AND EVALUATE POLICY, SYSTEMS AND ENVIRONMENTAL INTERVENTIONS TO PROMOTE TOBACCO-FREE LIVING, PREVENT OBESITY, AND LIMIT THE INFLUENCE OF ALL NEIGHBORHOOD FACTORS THAT ARE DELETERIOUS TO HEALTH.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,453,420

Investment Income $11,928

Other Revenue $0

TOTAL REVENUE $1,465,348

Expense Breakdown

Grants Paid $0

Salaries & Benefits $950,444

Fundraising Expenses $0

Program Expenses $1,387,249

Other Expenses $504,779

TOTAL EXPENSES $1,455,223

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,465,348	$1,340,896	+0.1%
Expenses	$1,455,223	$1,203,241	+0.2%
Net Income	$10,125	$137,655	-0.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$230,242

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ERNIE HUDSON	SR DIR PRODU	40.00	Highest	$124,939	$17,541	$142,480
MARIA JULIAN	EXECUTIVE DI	40.00	Officer	$118,996	$5,377	$124,373
PETER RUBENACKER	DEPUTY DIREC	40.00	Officer	$89,019	$16,850	$105,869
HIBA ABOUSLEIMAN	BOARD MEMBER	1.00	Director	$0	$0	$0
CHRIS FROST	BOARD MEMBER	1.00	Director	$0	$0	$0
MEGAN JACOBS	BOARD MEMBER	1.00	Director	$0	$0	$0
DAN KORTEN	BOARD MEMBER	1.00	Director	$0	$0	$0
ELAINE DE LEON	BOARD MEMBER	1.00	Director	$0	$0	$0
MISCHAEL METELUS	BOARD MEMBER	1.00	Director	$0	$0	$0
DENISE SMITH	BOARD MEMBER	1.00	Director	$0	$0	$0
BEN SPOER	BOARD MEMBER	1.00	Director	$0	$0	$0
JABARI SULLEN	BOARD MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,465,348	$1,455,223	$482,810	$10,125
2024	$1,340,896	$1,203,241	$472,685	$137,655
2023	$1,251,176	$1,106,739	$335,030	$144,437
2022	$1,686,175	$1,598,870	$190,593	$87,305
2021	$1,733,599	$1,830,578	$33,118	$-96,979
2020	$969,453	$1,163,018	$225,794	$-193,565
2019	$1,215,439	$1,139,719	$319,359	$75,720
2018	$1,579,940	$1,493,923	$259,581	$86,017