MOUNT RUSHMORE NATIONAL MEMORIAL SOCIETY

EIN: 460258947 501(c)(3)

RAPID CITY, SD

Total Revenue
$2,999,799
Total Expenses
$2,384,540
Total Assets
$19,868,568
Net Assets
$19,649,393
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Financial Trends

Organization Details

Formation Year
1930
Legal Domicile
SD
Principal Officer
Diana Nielsen
Phone
6053418883
Tax Period
2023-01-01 to 2023-12-31

MOUNT RUSHMORE NATIONAL MEMORIAL SOCIETY, founded in 1930, is a community nonprofit that reported $3.0M in total revenue in fiscal year 2023. Revenue surged 42% from the prior year, signaling strong growth momentum. The organization ran a surplus of $615K, a strong 21% operating margin.

Mission

Since 1930 the Mount Rushmore National Memorial Society the Society has been the official fundraising partner for Mount Rushmore National Memorial the Memorial working toward the creation promotion and supporting educational programs of the sculpture its history and natural resources scientific educational and interpretive studies. In collaboration with the National Park Service the Society shares a mission of protecting and preserving the Memorial while providing inspirational experiences for people from around the world by providing publications audio tours trail opportunities educational forums special events and national celebrations. In addition the Society promotes the arts and studies in the principles and history of democracy.

Program Service Accomplishments

Program 1
Expenses: $1,423,854 Revenue: $0

In keeping with its mission to Protect Preserve and Promote Mount Rushmore National Memorial the Society provides funding to enhance the visitor experience and provide education and interpretive...

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In keeping with its mission to Protect Preserve and Promote Mount Rushmore National Memorial the Society provides funding to enhance the visitor experience and provide education and interpretive programming to the public about Mount Rushmore in partnership with the National Park Service. Through the operation of the Mount Rushmore Bookstores fundraising and community outreach and engagement the Society provides funding and support for the following projects: Mount Rushmore interpretive ranger intern program school bus parking and transportation scholarships which allow children from local schools to attend educational opportunities at the Memorial historical and cultural performances exhibits and demonstrations Junior Ranger program and supplies enhancement of ranger visitor information stations development of original publications to be sold at the Memorial hosting of local community outreach events publication of materials for local visitor centers and providing interpretive program supplies library acquisitions and meeting space for park service employee education.

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $882,955
Program Service Revenue $0
Investment Income $874,323
Other Revenue $1,242,521
TOTAL REVENUE $2,999,799

Expense Breakdown

Grants Paid $411,426
Salaries & Benefits $975,957
Fundraising Expenses $211,003
Program Expenses $1,423,854
Other Expenses $997,157
TOTAL EXPENSES $2,384,540

Year-over-Year Comparison

2023 2022 Change
Revenue $2,999,799 $2,119,121 +0.4%
Expenses $2,384,540 $3,542,423 -0.3%
Net Income $615,259 $-1,423,302 -1.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
12
Independent Members
12
Employees
61
Volunteers
30

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$0
Total Directors
14
$199,920
Key Employees
2
$199,920
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Marnie Herrmann President 5.00
Officer Director
$0 $0 $0
Aaron Galloway Past President 5.00
Officer Director
$0 $0 $0
Eileen Rossow Vice President 5.00
Officer Director
$0 $0 $0
Rich Kinzley Secretary 5.00
Officer Director
$0 $0 $0
Anthony Cleberg Treasurer 5.00
Officer Director
$0 $0 $0
Jeffrey Connolly Board Member 3.00
Director
$0 $0 $0
Michael Diedrich Board Member 3.00
Director
$0 $0 $0
Brian Hagg Board Member 3.00
Director
$0 $0 $0
Gary Brown Board Member 3.00
Director
$0 $0 $0
John Rozell Board Member 3.00
Director
$0 $0 $0
Rollie Noem Board Member 3.00
Director
$0 $0 $0
Toni Logar Board Member 3.00
Director
$0 $0 $0
Diana Nielsen CEO 40.00
Director Key Emp
$123,738 $0 $123,738
Jackie Spreizer Director of Finance 40.00
Director Key Emp
$76,182 $0 $76,182
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 No data No data No data No data
2023 $2,999,799 $2,384,540 $19,868,568 $615,259
2022 $2,119,121 $3,542,423 $17,948,059 $-1,423,302
2021 $3,858,593 $2,045,859 $22,476,449 $1,812,734
2020 $1,244,190 $1,638,193 $19,945,732 $-394,003
2019 $1,602,978 $1,977,817 $18,283,082 $-374,839
2018 $1,678,227 $1,793,959 $16,227,165 $-115,732
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