Aberdeen Area Convention and Visitors Bureau Inc

The Aberdeen Area Convention & Visitors Bureau markets the City of Aberdeen to visitors at trade shows, travel shows, in print advertising, digital marketing, Internet web sites (www.VisitAberdeenSD.com and www.HuntFishSD.com), social media, special events, and co-op marketing with regional and state tourism organizations.The Aberdeen Area Convention & Visitors Bureau provides many services that no other organization in Aberdeen does. The Aberdeen Area CVB bids on conventions, meetings, events, and sporting events and provides free complimentary services to these groups including, but not limited to, personalized name badges, visitor welcome packets, coupons, maps, weather updates, registration staff assistance, site location selection, official City welcomes, hospitality breaks, event sponsorship, and spouse tours. In addition, the Aberdeen Area CVB coordinates volunteers for many events and hosts hospitality rooms for the SDHSAA State Tournament events. In 2024, the Aberdeen Area CVB coordinated over 171 volunteer hours with our core group of volunteers for a total value of $5,966.49 (Independent Sector Report).The Aberdeen Area Convention & Visitors Bureau operates two Visitor Information Centers, one in our main office at 506 S Main St, Suite 1 and another one being an information kiosk in the Visitor Center at Storybook Land. The Aberdeen Area Convention & Visitors Bureau direct staff continue to order and stock both centers with tourism literature while assisting visitors. We also provide the SD State Information Centers with thousands of the official Aberdeen Visitor Guide which we develop each year. The official Aberdeen Visitor Guide is also made available to other organizations and businesses such as the Downtown Association, Chamber, ADC, Aberdeen Regional Airport, library, city offices, lodging facilities, and other Aberdeen businesses to be used in their marketing and recruiting efforts.The Aberdeen Area Convention & Visitors Bureau is the only organization that coordinates requests for information about our city and attractions. In 2024, we mailed or distributed 22,472 vacation requests and 9,473 hunting guide requests for information from our ad placements, our websites, travel show attendance, social media, digital marketing, and by phone. The Aberdeen Area CVB will continue to track our requests for information by location and promotion/ad to determine effectiveness and response rate.The Aberdeen Area CVB currently maintains a database of 719 conventions/reunions/group tours. We continue to revamp the database to be more efficient on our end. This represented some classifications and numerous updates to make the process easier to track. We continue to contact/update each of these groups in 2024 depending upon their meeting date. We have set a goal to research and be more accountable on tracking the economic impact of events held in Aberdeen.The Aberdeen Area Convention & Visitors Bureau is proud to play a role in economic growth, vitality, and quality of life in Aberdeen. We will continue to work hard to showcase Aberdeen as a great place to visit, to play and to stay.