SONOMA TOURISM IMPROVEMENT DISTRICT (EIN 460636087) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2012

Legal Domicile

Principal Officer

NORMAN KRUG

Phone

7079388409

Tax Period

2023-07-01 to 2024-06-30

SONOMA TOURISM IMPROVEMENT DISTRICT, founded in 2012, is a small nonprofit in the Community Improvement sector that reported $912K in total revenue in fiscal year 2023. Revenue fell 22% from the prior year — a significant decline worth monitoring.

Mission

DEVELOPED BY THE SONOMA LODGING ALLIANCE, THE SONOMA TOURISM IMPROVEMENT DISTRICT IS A BENEFIT ASSESSMENT DISTRICT TO HELP FUND MARKETING AND SALES PROMOTION EFFORTS FOR SONOMA LODGING BUSINESSES TO INCREASE OVERNIGHT TOURISM AND TO MARKET SONOMA AS A TOURIST, MEETING AND EVENT DESTINATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $872,021

Investment Income $39,556

Other Revenue $0

TOTAL REVENUE $911,577

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $916,039

Other Expenses $916,039

TOTAL EXPENSES $916,039

Year-over-Year Comparison

	2023	2022	Change
Revenue	$911,577	$1,166,424	-0.2%
Expenses	$916,039	$787,842	+0.2%
Net Income	$-4,462	$378,582	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
GILBERT HUNT BAILIE	SECRETARY	0.75	Officer Director	$0	$0	$0
JOHN GURNEY	DIRECTOR	0.75	Director	$0	$0	$0
NORMAN KRUG	CHAIR	0.75	Officer Director	$0	$0	$0
STEPHANIE LEWIS	DIRECTOR	0.75	Director	$0	$0	$0
DAN PARKS	TREASURER	0.75	Officer Director	$0	$0	$0
WENDY STEWART	DIRECTOR	0.75	Director	$0	$0	$0
DARE STURGES	DIRECTOR	0.75	Director	$0	$0	$0
ARANDA TYNES	DIRECTOR	0.75	Director	$0	$0	$0
CHRIS WINGERBERG	DIRECTOR	0.75	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$911,577	$916,039	$1,075,693	$-4,462
2023	$1,166,424	$787,842	$1,080,155	$378,582
2022	$965,122	$593,466	$701,573	$371,656
2021	$303,211	$409,324	$329,917	$-106,113
2020	$664,440	$714,255	$436,030	$-49,815
2019	$817,032	$709,620	$485,845	$107,412

SONOMA TOURISM IMPROVEMENT DISTRICT