USA Triathlon of Colorado

EIN: 461178146 501(c)(3) Recreation & Sports

Colorado Springs, CO

Total Revenue
$17,132,766
Total Expenses
$17,825,773
Total Assets
$15,340,438
Net Assets
$7,204,838
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Financial Trends

Organization Details

Formation Year
2012
Legal Domicile
CO
Principal Officer
Victoria Brumfield
Phone
7195979090
Tax Period
2024-01-01 to 2024-12-31

USA Triathlon of Colorado, founded in 2012, is a mid-sized nonprofit in the Recreation & Sports sector that reported $17.1M in total revenue in fiscal year 2024.

Mission

THE MISSION OF USA TRIATHLON OF COLORADO (USAT) IS TO GROW, INSPIRE, AND SUPPORT THE TRIATHLON COMMUNITY.

Program Service Accomplishments

Program 1
Expenses: $3,814,882 Revenue: $3,011

High Performance: This core program is the heart and soul of the Olympic and Paralympic movement for triathlon. USA Triathlon's high-performance program supports athletes that are able to compete at...

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High Performance: This core program is the heart and soul of the Olympic and Paralympic movement for triathlon. USA Triathlon's high-performance program supports athletes that are able to compete at the top of the sport nationally and internationally through several distinct programs and initiatives from youth and junior development programs and camps to individual support for 450 individual elite athletes across the county pursuing their Olympic and Paralympic dreams. In 2024, this included support programs including U.S. Elite Triathlon and Paratriathlon National Teams, Mallow Junior/U25 National Team, Paratriathlon Resident Team, and our Project Podium program. In 2024, this culminated in the Paris Olympics and Paralympics in which USA Triathlon brought home a record-breaking 8 Paralympic medals and a Silver medal in the Olympic Mixed Relay.

Program 2
Expenses: $4,108,357 Revenue: $9,684,824

Constituent Relationships: This diverse program provides infrastructure, support, resources, and education to our entire multisport ecosystem, including key constituent groups of members (300K+...

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Constituent Relationships: This diverse program provides infrastructure, support, resources, and education to our entire multisport ecosystem, including key constituent groups of members (300K+ unique), race directors (475), coaches (1800+), clubs (900+), and officials (~300). Also included in this department is support of our Age Group Team USA program, in which 1400+ athletes in every age category qualify to compete in world-level events representing the USA. Each constituent group has unique attributes and specific programming to fit their needs, all with the outcome of creating more loyalty and engagement throughout the ecosystem of triathlon and multisport.

Program 3
Expenses: $1,308,238 Revenue: $259,985

Sport Development: Our sport development programs are designed to build a sustainable, long-term pipeline to the sport of triathlon and multisport. These programs primarily focus on youth, high...

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Sport Development: Our sport development programs are designed to build a sustainable, long-term pipeline to the sport of triathlon and multisport. These programs primarily focus on youth, high school, collegiate (NCAA and Collegiate Club) pipeline efforts along with USA Triathlon's belonging and access initiatives aimed at lowering barriers and increasing access to the sport at all levels through specific fundraising and grant programs. LINE 4D, PROGRAM SERVICE ------------------------ Events: USA Triathlon produced 3 owned events in 2024, including Sprint and Olympic National Championships (Atlantic City, NJ) , Multisport National Championship Festival (Omaha, NE), and our proprietary educational industry conference, Endurance Exchange (Charlotte, NC). Beyond these, this program partners with nine external race management companies to run our other National Championships events and the Legacy Triathlon. In addition, the entire U.S. event ecosystem is supported through a variety of means from insurance, governance, customer service, marketing and promotion, communications, branding, experience, and safety. This program works internationally to provide support for world-level competition, which included in 2024 two World Triathlon events: Americas Championship hosted in Miami, FL and a Paratriathlon Cup hosted in Long Beach, CA. LINE 4D, PROGRAM SERVICE ------------------------ Membership: USA Triathlon membership program encompasses a set of products offered by USA Triathlon to multisport community members. Depending on the unique need of the athlete, these tiered memberships vary from entry-level one-day access (Bronze memberships) to highly curated concierge-level memberships (Platinum), and many other levels in between. Each membership is priced based directly on the benefits and access provided, including best-in-class insurance, sanctioned event support, athlete resources, perks and benefits all focused on supporting athletes at every stage of their multisport journey. The membership program for USA Triathlon makes up >50% of the revenue stream for USA Triathlon and is a key strategic focus to drive value within the sport of triathlon and multisport. LINE 4D, PROGRAM SERVICE ------------------------ Corporate Partnerships: corporate Partnerships are designed to be mutually beneficial for both USA Triathlon and partner organizations through financial contributions, in-kind donations, and/or marketing collaborations. These partnerships drive strategic revenue for the Organization and offer advantages for the Partners such as increased brand visibility, positive public perception, and access to USA Triathlon members and audience. Cultivating and maintaining strong relationships with corporate partners is crucial for long-term success, including ongoing communication and recognition of their financial contributions.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,782,367
Program Service Revenue $12,632,272
Investment Income $472,069
Other Revenue $246,058
TOTAL REVENUE $17,132,766

Expense Breakdown

Grants Paid $880,396
Salaries & Benefits $5,876,480
Fundraising Expenses $0
Program Expenses $12,820,296
Other Expenses $11,068,897
TOTAL EXPENSES $17,825,773

Year-over-Year Comparison

2024 2023 Change
Revenue $17,132,766 $17,433,556 0.0%
Expenses $17,825,773 $19,447,759 -0.1%
Net Income $-693,007 $-2,014,203 -0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
12
Independent Members
11
Employees
76
Volunteers
324

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$550,076
Total Directors
12
$10,456
Key Employees
4
$978,388
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Victoria Brumfield CEO 40.0
Officer
$409,450 $23,859 $433,309
Christi-Marie Butler Chief Development Officer 40.0
Key Emp
$265,435 $16,014 $281,449
Krista M Prescott Chief Marketing/Growth Officer 40.0
Key Emp
$223,362 $34,874 $258,236
Tim Yount Chief of Sport Development 40.0
Key Emp
$215,515 $39,618 $255,133
Darren Jacoby Sr Dir of Constituent Growth & Retention 40.0
Highest
$138,525 $45,650 $184,175
Scott Schnitzspahn High Performance General Man. 40.0
Key Emp
$176,384 $7,186 $183,570
Ryan Bolton Director of High Performance 40.0
Highest
$104,444 $45,468 $149,912
Kelley Clarke Director of Marketing Ops. 40.0
Highest
$102,867 $40,289 $143,156
Brian D'Amico Director of Events and Programs 40.0
Highest
$111,334 $23,848 $135,182
Camellia Noriega Associate General Counsel (To 08/12/24) 40.0
Highest
$109,021 $19,228 $128,249
Sheri Trahern CFO (TO 07/27/2024) 40.0
Officer
$104,403 $12,364 $116,767
Katie Zafares Athlete Director(To 10/2024) 5.0
Director
$10,296 $160 $10,456
Joel Rosinbum Board Chair 5.0
Officer Director
$0 $0 $0
Henry Brandon Vice Chair/ Independent Dir. 5.0
Officer Director
$0 $0 $0
William Huffman Treasurer/Athlete Director 5.0
Officer Director
$0 $0 $0
Keri Serota General Director 5.0
Director
$0 $0 $0
Gabriela Gallegos General Director 5.0
Director
$0 $0 $0
Colonel Yvonne Spencer General Director 5.0
Director
$0 $0 $0
Leslie Knibb General Director 5.0
Director
$0 $0 $0
Scott Sternberg Independent Director 5.0
Director
$0 $0 $0
Felix Stellmaszek Indpendent director 5.0
Director
$0 $0 $0
Laura Oliphant Independent Director 5.0
Director
$0 $0 $0
Dylan Sorensen Athlete Director 5.0
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $17,132,766 $17,825,773 $15,340,438 $-693,007
2023 $17,433,556 $19,447,759 $15,734,988 $-2,014,203
2022 $18,304,940 $20,047,018 $17,127,875 $-1,742,078
2021 $17,684,167 $15,580,222 $19,250,728 $2,103,945
2021 $17,684,167 $15,580,222 $19,250,728 $2,103,945
2020 $10,021,436 $12,995,046 $17,035,263 $-2,973,610
2019 $15,514,586 $16,680,502 $21,370,946 $-1,165,916
2018 $15,762,120 $15,800,046 $20,723,006 $-37,926
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