FLORAL MARKETING FUND

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2012

Legal Domicile

Principal Officer

DEBRA CHEDESTER

Phone

7038385211

Tax Period

2020-07-01 to 2021-06-30

FLORAL MARKETING FUND, founded in 2012, is a small nonprofit in the Community Improvement sector that reported $127K in total revenue in fiscal year 2020. Revenue surged 498% from the prior year, signaling strong growth momentum. Expenses of $156K exceeded revenue, resulting in a 23% operating deficit.

Mission

TO COLLECT FUNDS FROM INDUSTRY SOURCES TO BE USED IN THE SUPPORT OF FUNDING CONSUMER RESEARCH BENEFITING THE ENTIRE FLORICULTURE INDUSTRY.

Program Service Accomplishments

Program 1

RESEARCH WHICH WILL ASSIST IN REACHING CONSUMERS TO INCREASE THE SALES AND MARKETING OF FLORICULTURE PRODUCTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2020)

Revenue Breakdown

Contributions & Grants $110,000

Program Service Revenue $5,000

Investment Income $11,745

Other Revenue $0

TOTAL REVENUE $126,745

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $155,943

TOTAL EXPENSES $155,943

Year-over-Year Comparison

	2020	2019	Change
Revenue	$126,745	$21,208	+5.0%
Expenses	$155,943	$33,874	+3.6%
Net Income	$-29,198	$-12,666	+1.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$165,898

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DWIGHT LARIMER	PRESIDENT	1.00	Officer Director	$0	$0	$0
JIM DALY	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
KEN YOUNG	TREASURER/SECRETARY	1.00	Officer Director	$0	$0	$0
LAURA SHINALL	MEMBER	1.00	Director	$0	$0	$0
GREG ROYER	MEMBER	1.00	Director	$0	$0	$0
DEBRA CHEDESTER	EXECUTIVE DIRECTOR	2.00	Officer	$0	$18,971	$165,898

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2021	$126,745	$155,943	$289,047	$-29,198