THE DEMAND PROJECT INC (EIN 461890776) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2013

Legal Domicile

Principal Officer

Kristin Weis

Phone

5395250191

Tax Period

2024-01-01 to 2024-12-31

THE DEMAND PROJECT INC, founded in 2013, is a small nonprofit in the Crime & Legal sector that reported $971K in total revenue in fiscal year 2024. Revenue surged 24% from the prior year, signaling strong growth momentum. Expenses of $1.1M exceeded revenue, resulting in a 11% operating deficit.

Mission

The Demand Project exists to eradicate human trafficking, online enticement, child sexual abuse material, and the commercial sexual exploitation of children.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $735,036

Program Service Revenue $0

Investment Income $0

Other Revenue $236,284

TOTAL REVENUE $971,320

Expense Breakdown

Grants Paid $0

Salaries & Benefits $494,039

Fundraising Expenses $213,875

Program Expenses $721,846

Other Expenses $579,547

TOTAL EXPENSES $1,073,586

Year-over-Year Comparison

	2024	2023	Change
Revenue	$971,320	$786,299	+0.2%
Expenses	$1,073,586	$958,283	+0.1%
Net Income	$-102,266	$-171,984	-0.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

200

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$55,240

Total Directors

$55,240

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Kristin Weis	Co-Founder, President and CEO	50.00	Officer Director	$55,240	$0	$55,240
Jason Weis	Co-Founder, Director	2	Director	$0	$0	$0
Todd Barker	Treasurer	2	Officer Director	$0	$0	$0
Cory Box	Vice President	2	Officer Director	$0	$0	$0
David Miller	Director	2	Director	$0	$0	$0
James Roberts	Director	2	Director	$0	$0	$0
Terree Hooper	Director	2	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$971,320	$1,073,586	$1,348,116	$-102,266
2023	$786,299	$958,283	$1,285,047	$-171,984
2022	$588,724	$790,952	$1,215,237	$-202,228
2021	$1,034,640	$547,587	$1,410,083	$487,053
2020	$690,926	$294,266	$916,094	$396,660

THE DEMAND PROJECT INC