Reel Stories dba Camp Reel Stories

EIN: 461982296 501(c)(3)

Oakland, CA

Total Revenue
$390,790
Total Expenses
$311,686
Total Assets
$206,346
Net Assets
$116,170
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2013
Legal Domicile
CA
Principal Officer
Esther Pearl
Phone
4152652888
Tax Period
2020-01-01 to 2020-12-31

Reel Stories dba Camp Reel Stories, founded in 2013, is a small nonprofit that reported $391K in total revenue in fiscal year 2020. Revenue surged 34% from the prior year, signaling strong growth momentum. The organization ran a surplus of $79K, a strong 20% operating margin.

Mission

Reel Stories is a youth media organization that combats the significant gender imbalance in film production. We teach young women that, with the right tools and training, they hold the key to a revolution in the media industry.

Program Service Accomplishments

Program 1
Expenses: $228,396 Revenue: $50,352

Camp Reel Stories is a two-week media camp for girls who want to learn how to make movies in the new digital media era. The camp has a powerful team of women active in the industry who teach the...

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Camp Reel Stories is a two-week media camp for girls who want to learn how to make movies in the new digital media era. The camp has a powerful team of women active in the industry who teach the secret language of media the skills, tools and technologies. Working in small, collaborative groups, this camp gives the campers the opportunity to make and broadcast their own short films through:Production ClassesMedia Literacy LessonsLeadership WorkshopsUtilizing accessible technologies, each camper will be encouraged to actively participate in every stage of the filmmaking process.

Program 2

Development: As a key part of the development process, directors and producers pitch their project to receive funding to make their films. During our development phase, all Campers are taught how to...

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Development: As a key part of the development process, directors and producers pitch their project to receive funding to make their films. During our development phase, all Campers are taught how to pitch their stories and work together to get a project Green Lit.Pre-Production: There are many different elements that need to be considered before a movie is even filmed. Campers will be given an introduction to these elements, including Scripting, Storyboarding, Casting, Design and Locations.Production: With a focus on the roles needed in the actual production of a film, campers will learn how the Director, Cinematographer, Actor, Lighting Director, Sound Engineer and others all collaborate to create each frame of a movie.

Program 3

Post-Production: Campers learn the basic tools to polish a film and prepare it for distribution. In the post-production phase we look at Film Editing, Sound Mixing, Title Creation, and Special...

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Post-Production: Campers learn the basic tools to polish a film and prepare it for distribution. In the post-production phase we look at Film Editing, Sound Mixing, Title Creation, and Special Effects.The camp culminates in an official film festival where the campers present their work to an audience of family, friends and local supporters.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2020)

Revenue Breakdown

Contributions & Grants $341,688
Program Service Revenue $50,352
Investment Income $0
Other Revenue $-1,250
TOTAL REVENUE $390,790

Expense Breakdown

Grants Paid $0
Salaries & Benefits $255,297
Fundraising Expenses $4,634
Program Expenses $228,396
Other Expenses $53,889
TOTAL EXPENSES $311,686

Year-over-Year Comparison

2020 2019 Change
Revenue $390,790 $292,421 +0.3%
Expenses $311,686 $323,753 0.0%
Net Income $79,104 $-31,332 -3.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
7
Independent Members
7
Employees
12
Volunteers
25

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$75,282
Total Directors
7
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Esther Pearl Founder & E.D. 40.00
Officer
$67,116 $8,166 $75,282
Penny Krueger President 10.00
Officer Director
$0 $0 $0
Sheila Castilla Vice President 10.00
Officer Director
$0 $0 $0
Crystal Williams Treasurer 10.00
Officer Director
$0 $0 $0
Anne Smith Secretary 10.00
Officer Director
$0 $0 $0
Niema Jordan Director 10.00
Director
$0 $0 $0
Melissa Muoz Director 10.00
Director
$0 $0 $0
Kia Simon Director 10.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2020 $390,790 $311,686 $206,346 $79,104
2019 $292,421 $323,753 $35,522 $-31,332
2018 $288,210 $252,463 $66,854 $35,747
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