ReThink Media

EIN: 462005479 501(c)(3) Education

San Francisco, CA

Total Revenue
$1,777,318
Total Expenses
$2,216,079
Total Assets
$2,240,502
Net Assets
$2,046,227
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2014
Legal Domicile
CA
Principal Officer
Mark Reading-Smith
Phone
5108455789
Tax Period
2024-01-01 to 2024-12-31

ReThink Media, founded in 2014, is a community nonprofit in the Education sector that reported $1.8M in total revenue in fiscal year 2024. Revenue fell 20% from the prior year — a significant decline worth monitoring. Expenses of $2.2M exceeded revenue, resulting in a 25% operating deficit.

Mission

We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.

Program Service Accomplishments

Program 1
Expenses: $485,737 Revenue: $21,469

Inclusive Democracy Collaborative (Continued on Schedule O)

Program 2
Expenses: $424,018 Revenue: $62,300

Peace & Security CollaborativeAchievement for this program:Weve helped strengthen the voice of the nation's foremost leaders and experts for years, exploring solutions to vital national security...

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Peace & Security CollaborativeAchievement for this program:Weve helped strengthen the voice of the nation's foremost leaders and experts for years, exploring solutions to vital national security challenges. In 2024, ReThink Media played a critical role in ensuring the local and national voices of nuclear security experts and impacted communities -- including work around the Radiation Exposure Compensation Act and the Doomsday Clock anniversary -- were heard in press coverage. Simultaneously, peacebuilding work focused on US military spending, arms sales, and examining the true costs of US wars, while bringing new impacted and underrepresented perspectives to the national conversation through earned and owned media.

Program 3
Expenses: $398,919 Revenue: $25,735

Rights & Inclusion Collaborative (Continued on Schedule O)

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,515,114
Program Service Revenue $189,656
Investment Income $58,609
Other Revenue $13,939
TOTAL REVENUE $1,777,318

Expense Breakdown

Grants Paid $20,000
Salaries & Benefits $1,776,944
Fundraising Expenses $148,466
Program Expenses $1,644,211
Other Expenses $419,135
TOTAL EXPENSES $2,216,079

Year-over-Year Comparison

2024 2023 Change
Revenue $1,777,318 $2,225,243 -0.2%
Expenses $2,216,079 $2,987,774 -0.3%
Net Income $-438,761 $-762,531 -0.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
10
Independent Members
10
Employees
23
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$483,364
Total Directors
10
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Mark Reading-Smith Executive Dir. 40.00
Officer
$165,758 $23,797 $189,555
Burt Edwards Dir. of Programs 40.00
$137,237 $19,267 $156,504
Fadwa Rashid Dir. of Finance 40.00
Officer
$122,972 $25,041 $148,013
Eva Galanes-Rosenbaum COO 40.00
Officer
$129,665 $16,131 $145,796
MacKenzie Hamilton Program Dir. 40.00
$104,467 $13,014 $117,481
Nancy Chi Cantalupo Director 1.00
Director
$0 $0 $0
Reva Patwardhan Director 1.00
Director
$0 $0 $0
Tyler Lewis Board Chair 1.00
Officer Director
$0 $0 $0
Chris Dunn Treasurer 1.00
Officer Director
$0 $0 $0
Kathy Armstrong Secretary 1.00
Officer Director
$0 $0 $0
Jennifer Carnig Director 1.00
Director
$0 $0 $0
Sapreet Kaur Saluja Director 1.00
Director
$0 $0 $0
Joann Lee Wagner Director 1.00
Director
$0 $0 $0
Amanda Simon Director 1.00
Director
$0 $0 $0
Jonas Kieffer Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 $1,777,318 $2,216,079 $2,240,502 $-438,761
2023 $2,225,243 $2,987,774 $2,817,178 $-762,531
2022 $2,235,161 $2,836,047 $3,523,877 $-600,886
2021 $3,836,123 $2,694,573 $4,282,134 $1,141,550
2020 $2,202,234 $2,882,212 $3,126,129 $-679,978
2019 $3,201,394 $2,859,750 $3,763,282 $341,644
2018 $2,840,106 $3,172,305 $3,321,927 $-332,199
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