ReThink Media (EIN 462005479) - Form 990 Financial Analysis & Trantor Score

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

2014

Legal Domicile

Principal Officer

Mark Reading-Smith

Phone

5108455789

Tax Period

2024-01-01 to 2024-12-31

ReThink Media, founded in 2014, is a community nonprofit in the Education sector that reported $1.8M in total revenue in fiscal year 2024. Revenue fell 20% from the prior year — a significant decline worth monitoring. Expenses of $2.2M exceeded revenue, resulting in a 25% operating deficit.

Mission

ReThink Media believes that collaborative communications are key to winning real social and political change that endures. We help organizations, coalitions, and movements use the media to reach the right audiences with the right messages. (Cont. on Sch O)

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,515,114

Program Service Revenue $189,656

Investment Income $58,609

Other Revenue $13,939

TOTAL REVENUE $1,777,318

Expense Breakdown

Grants Paid $20,000

Salaries & Benefits $1,776,944

Fundraising Expenses $148,466

Program Expenses $1,644,211

Other Expenses $419,135

TOTAL EXPENSES $2,216,079

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,777,318	$2,225,243	-0.2%
Expenses	$2,216,079	$2,987,774	-0.3%
Net Income	$-438,761	$-762,531	-0.4%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$483,364

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Mark Reading-Smith	Executive Dir.	40.00	Officer	$165,758	$23,797	$189,555
Burt Edwards	Dir. of Programs	40.00		$137,237	$19,267	$156,504
Fadwa Rashid	Dir. of Finance	40.00	Officer	$122,972	$25,041	$148,013
Eva Galanes-Rosenbaum	COO	40.00	Officer	$129,665	$16,131	$145,796
MacKenzie Hamilton	Program Dir.	40.00		$104,467	$13,014	$117,481
Nancy Chi Cantalupo	Director	1.00	Director	$0	$0	$0
Reva Patwardhan	Director	1.00	Director	$0	$0	$0
Tyler Lewis	Board Chair	1.00	Officer Director	$0	$0	$0
Chris Dunn	Treasurer	1.00	Officer Director	$0	$0	$0
Kathy Armstrong	Secretary	1.00	Officer Director	$0	$0	$0
Jennifer Carnig	Director	1.00	Director	$0	$0	$0
Sapreet Kaur Saluja	Director	1.00	Director	$0	$0	$0
Joann Lee Wagner	Director	1.00	Director	$0	$0	$0
Amanda Simon	Director	1.00	Director	$0	$0	$0
Jonas Kieffer	Director	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$1,777,318	$2,216,079	$2,240,502	$-438,761
2023	$2,225,243	$2,987,774	$2,817,178	$-762,531
2022	$2,235,161	$2,836,047	$3,523,877	$-600,886
2021	$3,836,123	$2,694,573	$4,282,134	$1,141,550
2020	$2,202,234	$2,882,212	$3,126,129	$-679,978
2019	$3,201,394	$2,859,750	$3,763,282	$341,644
2018	$2,840,106	$3,172,305	$3,321,927	$-332,199

ReThink Media