MARSHFIELD CONVENTION & VISITORS BUREAU INC

EIN: 462010960 Community Improvement

MARSHFIELD, WI

Total Revenue
$691,516
Total Expenses
$510,329
Total Assets
$866,616
Net Assets
$823,432
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2013
Legal Domicile
WI
Principal Officer
AL CHANEY
Phone
7153844314
Tax Period
2024-01-01 to 2024-12-31

MARSHFIELD CONVENTION & VISITORS BUREAU INC, founded in 2013, is a small nonprofit in the Community Improvement sector that reported $692K in total revenue in fiscal year 2024. Revenue surged 68% from the prior year, signaling strong growth momentum. The organization ran a surplus of $181K, a strong 26% operating margin.

Mission

TO ATTRACT VISITORS TO MARSHFIELD THROUGH MARKETING, DEVELOPMENT OF ATTRACTIONS, AND EVENTS TO CREATE ECONOMIC IMPACT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $648,925
Program Service Revenue $0
Investment Income $27,652
Other Revenue $14,939
TOTAL REVENUE $691,516

Expense Breakdown

Grants Paid $64,323
Salaries & Benefits $0
Fundraising Expenses $0
Other Expenses $446,006
TOTAL EXPENSES $510,329

Year-over-Year Comparison

2024 2023 Change
Revenue $691,516 $411,473 +0.7%
Expenses $510,329 $410,109 +0.2%
Net Income $181,187 $1,364 +131.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
6
Independent Members
6
Employees
N/A
Volunteers
35

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
6
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
AL CHANEY PRESIDENT 1.00
Officer Director
$0 $0 $0
SCOTT KORAN VICE PRESIDENT 1.00
Officer Director
$0 $0 $0
SCOTT BERG SECRETARY 1.00
Officer Director
$0 $0 $0
CORY LATOURELL TREASURER 1.00
Officer Director
$0 $0 $0
MIKE FEIRER DIRECTOR 1.00
Director
$0 $0 $0
GARY CUMMINGS DIRECTOR 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $691,516 $510,329 $866,616 $181,187
2023 $411,473 $410,109 $784,970 $1,364
2022 $648,940 $379,525 $703,146 $269,415
2021 $333,748 $321,472 $397,186 $12,276
2020 $523,873 $448,584 $365,664 $75,289
2019 $416,026 $470,294 $322,200 $-54,268
2018 $452,032 $447,110 $367,494 $4,922
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