SALISBURY-ROWAN COUNTY CONVENTION VISITOR BUREAU INC

EIN: 462546411 Health Care

SALISBURY, NC

Total Revenue
$1,079,476
Total Expenses
$1,081,097
Total Assets
$81,873
Net Assets
$-135,859
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2013
Legal Domicile
NC
Principal Officer
JAMES MEACHAM
Phone
7046383100
Tax Period
2023-07-01 to 2024-06-30

SALISBURY-ROWAN COUNTY CONVENTION VISITOR BUREAU INC, founded in 2013, is a community nonprofit in the Health Care sector that reported $1.1M in total revenue in fiscal year 2023. Revenue decreased 10% compared to the prior year.

Mission

THE SALISBURY-ROWAN COUNTY CONVENTION AND VISITORS BUREAU IS COUNTY-WIDE IN SCOPE, AND ITS EFFORTS ARE DIRECTED TO THE DEVELOPMENT AND MARKETING OF SALISBURY AND ROWAN COUNTY'S TOURISM INDUSTRY AND ASSETS AND POTENTIAL TOURISM SITES, INCLUDING ALL SECTIONS AND COMMUNITIES OF THE COUNTY FOR THE PURPOSE OF ECONOMIC DEVELOPMENT THROUGH TOURISM. THE SALISBURY-ROWAN COUNTY CONVENTION AND VISITORS BUREAU IS ORGANIZED TO PROMOTE AND ENCOURAGE VISITOR TRAVEL ACTIVITIES IN SALISBURY AND ROWAN COUNTY, NORTH CAROLINA AND TO ASSEMBLE AND DISSEMINATE INFORMATION DESIGNED TO MAINTAIN AND FURTHER DEVELOP SALISBURY AND ROWAN COUNTY'S POSITION IN THE VISITOR INDUSTRY. THEY WILL SEEK OUT PARTNERSHIPS TO ACHIEVE ITS PURPOSE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $970
Program Service Revenue $1,078,506
Investment Income $0
Other Revenue $0
TOTAL REVENUE $1,079,476

Expense Breakdown

Grants Paid $0
Salaries & Benefits $603,671
Fundraising Expenses $0
Other Expenses $477,426
TOTAL EXPENSES $1,081,097

Year-over-Year Comparison

2023 2022 Change
Revenue $1,079,476 $1,195,555 -0.1%
Expenses $1,081,097 $1,235,856 -0.1%
Net Income $-1,621 $-40,301 -1.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
11
Independent Members
11
Employees
11
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$0
Total Directors
7
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
KRISTA SULLIVAN BOARD CHAIR N/A
Officer
$0 $0 $0
CRAIG PIERCE BOARD MEMBER N/A
Director
$0 $0 $0
KAREN ALEXANDER BOARD MEMBER N/A
Director
$0 $0 $0
VIVIAN HOPKINS BOARD MEMBER N/A
Director
$0 $0 $0
THERESA HENDERSON BOARD MEMBER N/A
Director
$0 $0 $0
SADA TROUTMAN SECRETARY N/A
Officer
$0 $0 $0
KIMBERLY MORGAN BOARD MEMBER N/A
Director
$0 $0 $0
RICHARD REINHOLZ TREASURER N/A
Officer
$0 $0 $0
STEPHEN KIDD VICE CHAIR N/A
Officer
$0 $0 $0
ANDY MABEN BOARD MEMBER N/A
Director
$0 $0 $0
APRIL SAYLOR BOARD MEMBER N/A
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $1,079,476 $1,081,097 $81,873 $-1,621
2023 $1,195,555 $1,235,856 $77,062 $-40,301
2022 $1,224,508 $939,393 $105,116 $285,115
2021 $804,001 $854,740 $129,882 $-50,739
2020 $686,535 $757,902 $161,806 $-71,367
2019 $499,887 $470,379 $186,851 $29,508
2018 $439,199 $608,291 $217,007 $-169,092
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