Visit Pensacola Inc (EIN 463684826) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2013

Legal Domicile

Phone

8504347626

Tax Period

2023-10-01 to 2024-09-30

Visit Pensacola Inc, founded in 2013, is a mid-sized nonprofit in the Community Improvement sector that reported $14.0M in total revenue in fiscal year 2023.

Mission

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $13,819,127

Program Service Revenue $16,264

Investment Income $0

Other Revenue $129,101

TOTAL REVENUE $13,964,492

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,429,797

Fundraising Expenses $0

Other Expenses $12,656,803

TOTAL EXPENSES $14,086,600

Year-over-Year Comparison

	2023	2022	Change
Revenue	$13,964,492	$13,318,731	+0.0%
Expenses	$14,086,600	$13,066,195	+0.1%
Net Income	$-122,108	$252,536	-1.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Darien Schaefer	President	40.00		$167,519	$0	$167,519
Greg Harris	Trustee	1.00	Director	$0	$0	$0
Sterling Gilliam	Trustee	1.00	Director	$0	$0	$0
Terry Branch	Secretary	1.00	Officer Director	$0	$0	$0
Ali Green	Trustee	1.00	Director	$0	$0	$0
Sid Williams-Heath	Treasurer	1.00	Officer Director	$0	$0	$0
Tim Carn	Trustee	1.00	Director	$0	$0	$0
Amanda Mills	Trustee	1.00	Director	$0	$0	$0
Warren Sonnen	Vice-chair	1.00	Officer Director	$0	$0	$0
Dae Patel	Trustee	1.00	Director	$0	$0	$0
Rachel Gillette	Chairman	1.00	Officer Director	$0	$0	$0
Brent Lane	Trustee	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$13,964,492	$14,086,600	$3,662,399	$-122,108
2023	$13,318,731	$13,066,195	$2,850,802	$252,536
2022	$11,517,010	$11,370,577	$2,855,357	$146,433
2021	$7,930,486	$7,757,562	$2,535,965	$172,924
2020	$6,628,617	$6,662,718	$1,881,427	$-34,101
2019	$9,329,680	$9,142,687	$1,788,818	$186,993
2018	$9,193,567	$8,733,454	$1,485,170	$460,113

Visit Pensacola Inc