THE SOMO PROJECT

DIGISOMO & TRAINING AND ACCELERATION & BUSINESS INCUBATION: TRAINING TO ENTREPRENEURS IN MARGINALIZED COMMUNITIES. THROUGH SOMO ACADEMY, OUR TRAINING PROGRAM, SOMO FOCUSES ON ENTREPRENEURS FROM LOW-INCOME BACKGROUNDS (INCLUDING REFUGEE CAMPS) BUILDING BUSINESSES WITH THE POTENTIAL FOR JOB CREATION. SOMO HAS ALREADY DEVELOPED CONTENT SPECIALLY FOCUSED ON SPECIFIC BUSINESSES, FOR EXAMPLE GREEN AND SOCIAL BUSINESSES IMPLEMENTED AS PART OF THIS PROGRAM. THE TRAINING IS TAILORED TO THE NEEDS OF EACH ENTREPRENEUR AND DRIVEN BY THE MARKET RESEARCH THEY CONDUCT WITH OUR ASSISTANCE, STARTING WITH PROBLEM-SOLVING AND IDEATION, ENCOMPASSING MARKET RESEARCH, BUSINESS PLANNING, FINANCIAL MODELING AND DIGITAL LITERACY, AND FINISHING WITH CAPITALIZING A BUSINESS AND A PRESENTATION TO VOLUNTEER JUDGES BY EACH ENTREPRENEUR. ACCELERATION: SOMO LEADS ON PROGRAMME APPROACH TO BUSINESS ACCELERATION FOR TARGETED ENTREPRENEURS. SOMO'S ACCELERATION PROGRAMME ALLOWS MSMES TO LEVERAGE ON THE ACQUIRED KNOWLEDGE AND SKILLS FROM DIGISOMO AND SOMO ACADEMY, AND ADOPT NEW BUSINESS PRACTICES TO GENERATE MORE REVENUE, HAVE ACCESS TO BETTER FINANCING, CREATE MORE QUALITY JOBS ACROSS THE VALUE CHAIN, AND PROVIDE BETTER PRODUCTS OR SERVICES TO ADDRESS DEMAND IN NEW MARKETS. DURING ACCELERATION, ENTREPRENEURS ARE FURTHER MENTORED, TRAINED, AND RECEIVE ACCESS TO SOMO INVEST. BUSINESS INCUBATION: SELECT ENTREPRENEURS (USUALLY THOSE MANUFACTURING FOOD, BEAUTY AND CRAFT PRODUCTS IN OUR TARGET PRODUCT LINE) HAVE ACCESS TO TENGENEZA FOR AFFORDABLE PRODUCTION, QUALITY CONTROL, BRANDING, MARKETING AND SALES SUPPORT.