HONEST ADS INC (EIN 464385040) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2013

Legal Domicile

Principal Officer

HARRIET BALKIND

Phone

2127646455

Tax Period

2021-01-01 to 2021-12-31

HONEST ADS INC, founded in 2013, is a micro nonprofit in the Civil Rights & Advocacy sector that reported $54K in total revenue in fiscal year 2021. Revenue fell 78% from the prior year — a significant decline worth monitoring. Expenses of $65K exceeded revenue, resulting in a 20% operating deficit.

Mission

TO EDUCATE AND INFORM THE PUBLIC REGARDING THE ROLE OF MASS MEDIA IN THE POLITICAL PROCESS, AND TO ENCOURAGE CRITICAL THINKING WITH RESPECT TO POLITICAL MESSAGING AND ADVERTISING.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2021)

Revenue Breakdown

Contributions & Grants $54,000

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $54,000

Expense Breakdown

Grants Paid $125

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $43,673

Other Expenses $64,715

TOTAL EXPENSES $64,840

Year-over-Year Comparison

	2021	2020	Change
Revenue	$54,000	$245,000	-0.8%
Expenses	$64,840	$93,007	-0.3%
Net Income	$-10,840	$151,993	-1.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ARLINE VOGEL	CHAIR	1.00	Officer Director	$0	$0	$0
HARRIETT BALKIND	SECRETARY	40.00	Officer Director	$0	$0	$0
DIANE FRAIMAN	TREASURER	1.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2021	$54,000	$64,840	$45,239	$-10,840
2020	$245,000	$93,007	$57,101	$151,993

HONEST ADS INC