INEQUALITY MEDIA

EIN: 465544528 501(c)(3) Arts, Culture & Humanities

BERKELEY, CA

Total Revenue
$1,622,152
Total Expenses
$1,435,268
Total Assets
$2,170,171
Net Assets
$2,071,264
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2014
Legal Domicile
CA
Principal Officer
HEATHER KINLAW LOFTHOUSE
Phone
5106989150
Tax Period
2023-01-01 to 2023-12-31

INEQUALITY MEDIA, founded in 2014, is a community nonprofit in the Arts, Culture & Humanities sector that reported $1.6M in total revenue in fiscal year 2023. Revenue surged 65% from the prior year, signaling strong growth momentum. Expenses of $1.4M left a modest 12% surplus.

Mission

TO EDUCATE AND ENGAGE THE PUBLIC ABOUT INEQUALITY AND IMBALANCE OF POWER IN AMERICA THROUGH DIGITAL MEDIA.

Program Service Accomplishments

Program 1
Expenses: $1,048,016

IM PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS. WE REACH MILLIONS OF PEOPLE EACH WEEK WITH CLEAR, COMPELLING VIDEOS AND BROADCASTS ABOUT THE ECONOMY AND DEMOCRACY - AND WHAT PEOPLE CAN DO TO...

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IM PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS. WE REACH MILLIONS OF PEOPLE EACH WEEK WITH CLEAR, COMPELLING VIDEOS AND BROADCASTS ABOUT THE ECONOMY AND DEMOCRACY - AND WHAT PEOPLE CAN DO TO PUT AMERICA ON A PATH TOWARD A FAIRER AND MORE JUST SOCIETY. OUR VIDEOS SEEK TO: 1) EXPLAIN CURRENT ECONOMIC AND CIVIC ISSUES IN A WAY THAT EVERYONE CAN UNDERSTAND. 2) CONTEXTUALIZE POLICIES, NEWS, AND CONCEPTS BEING PROMOTED WIDELY BY PROVIDING FRAMEWORKS OF UNDERSTANDING IN A NON-PARTISAN, EDUCATIONAL WAY, AND 3) BUILD A SHARED UNDERSTANDING OF THE IMPORTANCE OF A MORE EQUAL ECONOMY AND ROBUST DEMOCRACY. (CONTINUES BELOW)

Program 2

(CONTINUED) MOST OF OUR VIDEOS FEATURE FORMER SECRETARY OF LABOR ROBERT REICH AS WELL AS OTHER PUBLIC FIGURES AND POLICY EXPERTS, SUCH AS SOLANA RICE, A LEADER IN ORGANIZING FOR RACIAL AND ECONOMIC...

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(CONTINUED) MOST OF OUR VIDEOS FEATURE FORMER SECRETARY OF LABOR ROBERT REICH AS WELL AS OTHER PUBLIC FIGURES AND POLICY EXPERTS, SUCH AS SOLANA RICE, A LEADER IN ORGANIZING FOR RACIAL AND ECONOMIC JUSTICE. IN 2023, WE PRODUCED OVER 40 EXPLAINER VIDEOS AND OVER 20 SHORT, RAPID RESPONSE VIDEOS, WHICH RECEIVED A COMBINED 50+ MILLION VIEWS. OVER THE LIFE OF THE ORGANIZATION, WE HAVE PRODUCED OVER 1,000 VIDEOS - PLUS 320+ LIVE BROADCASTS - WHICH HAVE BEEN VIEWED OVER 500 MILLION TIMES. WE HAVE OVER 9 MILLION FOLLOWERS THAT INCLUDE VIEWERS FROM EVERY STATE IN THE NATION. OUR VIDEOS ARE MADE FOR THE GENERAL PUBLIC, BUT THEY ARE ALSO USED IN COLLEGE COURSES, AND AT CONGRESSIONAL HEARINGS.

Program 3

(CONTINUED) "EXPLAINER- AND RAPID-RESPONSE VIDEO TOPICS INCLUDE WEALTH INEQUALITY, CORPORATE CONCENTRATION, INFLATION, THE US TAX SYSTEM, THE CLIMATE CRISIS, THE GENDER PAY GAP, VOTING RIGHTS, AND...

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(CONTINUED) "EXPLAINER- AND RAPID-RESPONSE VIDEO TOPICS INCLUDE WEALTH INEQUALITY, CORPORATE CONCENTRATION, INFLATION, THE US TAX SYSTEM, THE CLIMATE CRISIS, THE GENDER PAY GAP, VOTING RIGHTS, AND ECONOMIC HISTORY. THEY OFTEN DEBUNK COMMON MYTHS SURROUNDING THESE TOPICS. VIDEOS ARE DISTRIBUTED THROUGH THE SOCIAL MEDIA CHANNELS (FACEBOOK, YOUTUBE, INSTAGRAM, TIKTOK AND TWITTER) OF INEQUALITY MEDIA, ROBERT REICH, AND PARTNER ORGANIZATIONS. IN 2023 WE CONTINUED PRODUCING CONTENT FOR TIKTOK AND INSTAGRAM, REACHING EVEN MORE PEOPLE ON THESE PLATFORMS, INCLUDING MILLENNIALS AND GEN Z-ERS, WHO LIKELY WOULD NOT HAVE OTHERWISE WATCHED OUR VIDEOS.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,590,989
Program Service Revenue $189
Investment Income $30,974
Other Revenue $0
TOTAL REVENUE $1,622,152

Expense Breakdown

Grants Paid $0
Salaries & Benefits $740,548
Fundraising Expenses $247,476
Program Expenses $1,048,016
Other Expenses $653,972
TOTAL EXPENSES $1,435,268

Year-over-Year Comparison

2023 2022 Change
Revenue $1,622,152 $985,441 +0.6%
Expenses $1,435,268 $1,162,217 +0.2%
Net Income $186,884 $-176,776 -2.1%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
9
Independent Members
9
Employees
15
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$207,274
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ZOE BECK CHAIR/DIRECT 2.00
Officer Director
$0 $0 $0
RAMONA NADDAFF SECRETARY/DI 2.00
Officer Director
$0 $0 $0
KARIN MARTIN DIRECTOR 2.00
Director
$0 $0 $0
BEATRIZ MANZ DIRECTOR 2.00
Director
$0 $0 $0
STEVEN SILBERSTEIN DIRECTOR 2.00
Director
$0 $0 $0
CHRISTOPHER EDLEY DIRECTOR 2.00
Director
$0 $0 $0
ANNIE LEONARD DIRECTOR 2.00
Director
$0 $0 $0
EDEN JAMES DIRECTOR 2.00
Director
$0 $0 $0
KATRINA VANDEN HUEVEL DIRECTOR 2.00
Director
$0 $0 $0
HEATHER KINLAW LOFTHOUSE EXEC DIR /PR 32.00
Officer
$142,653 $23,327 $165,980
LINDA ASHFIELD FINANCE DR/T 10.00
Officer
$41,294 $0 $41,294
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $1,622,152 $1,435,268 $2,170,171 $186,884
2022 $985,441 $1,162,217 $1,957,916 $-176,776
2021 $1,256,014 $1,271,148 $2,120,491 $-15,134
2020 $1,523,591 $796,949 $2,250,811 $726,642
2019 $1,197,595 $1,136,453 $1,397,251 $61,142
2018 $1,696,815 $936,245 $1,574,475 $760,570
2018 $1,421,006 $936,245 $1,298,666 $484,761
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