HEARTLAND FAMILY SERVICE

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1875

Legal Domicile

Principal Officer

JOHN JEANETTA

Phone

4025533000

Tax Period

2023-01-01 to 2023-12-31

HEARTLAND FAMILY SERVICE, founded in 1875, is a mid-sized nonprofit in the Human Services sector that reported $34.7M in total revenue in fiscal year 2023.

Mission

TO STRENGTHEN INDIVIDUALS AND FAMILIES IN OUR COMMUNITY THROUGH EDUCATION, COUNSELING AND SUPPORT SERVICES.

Program Service Accomplishments

Program 1

Expenses: $18,547,334 Revenue: $6,786,384

COUNSELING & PREVENTION: PROGRAMS IN THIS AREA SHARE A CENTRAL FOCUS ON THERAPEUTIC SERVICES IN ORDER TO TREAT CURRENT MENTAL HEALTH AND SUBSTANCE USE ISSUES, MANAGE CHRONIC ILLNESSES, AND INTERVENE EARLIER TO LIMIT OCCURRENCES THROUGH MENTAL HEALTH COUNSELING, EDUCATION, AND PREVENTION SERVICES. PROGRAMS WITHIN COUNSELING & PREVENTION INCLUDE: ALL COUNSELING AND PREVENTION PROGRAMS, COUNSELING (NE), FAMILY WORKS (NE), IA SUBSTANCE ABUSE AND GAMBLING PREVENTION, COUNSELING (IA), PREVENTION IOWA - DRUG FREE COMMUNITIES (DFC), INTEGRATED HEALTH HOME, SARPY JUVENILE JUSTICE CENTER, ACT - ASSERTIVE COMMUNITY TREATMENT (IA), HEARTLAND BRIDGES, MENTAL HEALTH CRISIS RESPONSE TEAM (IA), FAMILY WORKS (IA), THERAPEUTIC SCHOOL, ASAP SARPY CRISIS RESPONSE, DOUGLAS COUNTY YOUTH CENTER, PREVENTION - TFN/MOTAC, SCHOOL BASED THERAPY (LEWIS CENTRAL), CHILDREN'S CENTER, INTENSIVE PSYCH REHAB (IPR), HEARTLAND ONE OAK, PROJECT DISASTER RECOVERY, NE PSYCH SERVICES, IA PSYCH SERVICES, IA CCBHC, AND NE BBBHC. MORE INFORMATION ABOUT THESE PROGRAMS CAN BE FOUND AT HTTPS://WWW.HEARTLANDFAMILYSERVICE.ORG/COUNSELING-PREVENTION/. THERE WERE 5,396 INDIVIDUALS SERVED THROUGHOUT THESE PROGRAMS; 12,576 HOURS OF COUNSELING PROVIDED; AND 9,570 STUDENT DAYS OF INSTRUCTION FOR LICENSED SCHOOL IN 2023.

Program 2

Expenses: $12,101,179 Revenue: $187,287

HOUSING, SAFETY & COMMUNITY WELLBEING: THE GOAL OF PROGRAMS IN THIS AREA IS TO PROVIDE IMMEDIATE, AS WELL AS LONG-TERM ASSISTANCE TO MEMBERS OF OUR COMMUNITY EXPERIENCING ISSUES OF DOMESTIC VIOLENCE, SEXUAL ASSAULT, HOMELESSNESS, AND FINANCIAL CRISIS. PROGRAMS WITHIN HOUSING, SAFETY & COMMUNITY WELLBEING INCLUDE: GENERATIONS CENTER, IN HOME OMAHA FAMILY SUPPORT, HEARTLAND HOUSING CONNECTIONS RRH, HOMELESS PREVENTION, HEARTLAND HOUSING OPPORTUNITIES RRH, DOMESTIC VIOLENCE / SEXUAL ASSAULT SERVICES, VAWA (DOMESTIC VIOLENCE / SEXUAL ASSAULT SERVICES), NE VOCA (DOMESTIC VIOLENCE / SEXUAL ASSAULT SERVICES), SASP (DOMESTIC VIOLENCE / SEXUAL ASSAULT SERVICES), WAYS TO WORK, HEARTLAND HOUSING PASSAGES RRH, PCHL RRH, HEARTLAND HOUSING SOLUTIONS PSH, HEARTLAND HOMES PSH, HOMELESS SUPPORTIVE SERVICES, HEARTLAND HOUSING SANCTUARY, AND HOMESLESS DIVERSION. MORE INFORMATION ABOUT THESE PROGRAMS CAN BE FOUND AT HTTPS://WWW.HEARTLANDFAMILYSERVICE.ORG/CHILD-AND-FAMILY/. WITHIN THESE PROGRAMS THERE WERE 2,461 DAYS OF CARE, 718 HOUSEHOLDS SERVED, 8,743 SERVICE HOURS PROVIDED AND 6,097 MEALS PROVIDED THROUGHOUT THESE PROGRAMS IN 2023.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $26,899,309

Program Service Revenue $6,914,587

Investment Income $630,147

Other Revenue $292,779

TOTAL REVENUE $34,736,822

Expense Breakdown

Grants Paid $2,888,682

Salaries & Benefits $25,769,826

Fundraising Expenses $704,890

Program Expenses $30,648,513

Other Expenses $7,911,195

TOTAL EXPENSES $36,569,703

Year-over-Year Comparison

	2023	2022	Change
Revenue	$34,736,822	$33,158,515	+0.0%
Expenses	$36,569,703	$36,620,393	0.0%
Net Income	$-1,832,881	$-3,461,878	-0.5%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✓ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

605

Volunteers

203

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$459,106

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARCOS HERNANDEZ	CHAIR	2.00	Officer Director	$0	$0	$0
BECKY JACKSON	SECRETARY	2.00	Officer Director	$0	$0	$0
TRAVIS FRY	TREASURER	2.00	Officer Director	$0	$0	$0
PHILANA BLAKELY	VICE CHAIR	2.00	Officer Director	$0	$0	$0
FRANK BAILEY	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT BINDER	DIRECTOR	1.00	Director	$0	$0	$0
DAVID WARREN	DIRECTOR	1.00	Director	$0	$0	$0
NANCY WILLIAMS	DIRECTOR	1.00	Director	$0	$0	$0
KERRI CULVER	DIRECTOR	1.00	Director	$0	$0	$0
ANDREA HARGUS	DIRECTOR	1.00	Director	$0	$0	$0
ALAN THELEN	DIRECTOR	1.00	Director	$0	$0	$0
AMY OLSON	DIRECTOR	1.00	Director	$0	$0	$0
LAUREN WEIVODA	DIRECTOR	1.00	Director	$0	$0	$0
JACQUE MERRITT	DIRECTOR	1.00	Director	$0	$0	$0
ABE SCHLOTT	DIRECTOR THRU JULY 2023	1.00	Director	$0	$0	$0
BRENDA LANGENBERG	DIRECTOR	1.00	Director	$0	$0	$0
PATTY KEAIRNES	DIRECTOR	1.00	Director	$0	$0	$0
BARRY THOMAS	DIRECTOR THRU JULY 2023	1.00	Director	$0	$0	$0
SUSANNE MILLER	DIRECTOR	1.00	Director	$0	$0	$0
MATT SMITH	DIRECTOR	1.00	Director	$0	$0	$0
DAN GOMEZ	DIRECTOR THRU MAY 2023	1.00	Director	$0	$0	$0
DONNA DOSTAL	DIRECTOR	1.00	Director	$0	$0	$0
ANGELA AVIS	DIRECTOR	1.00	Director	$0	$0	$0
LEANNE ZIETTLOW	DIRECTOR	1.00	Director	$0	$0	$0
JULIE STROHFUS	DIRECTOR	1.00	Director	$0	$0	$0
JONATHAN JAMESON	DIRECTOR	1.00	Director	$0	$0	$0
GREG ROTHERMEL	DIRECTOR	1.00	Director	$0	$0	$0
HEATHER SIEBKEN	DIRECTOR	1.00	Director	$0	$0	$0
AMANDA WILIIAMS	DIRECTOR	1.00	Director	$0	$0	$0
BOBBY BRUMFIELD	DIRECTOR	1.00	Director	$0	$0	$0
CATHY PETTID	DIRECTOR	1.00	Director	$0	$0	$0
JOHN JEANETTA	PRESIDENT/CEO	37.50	Officer	$273,040	$40,389	$313,429
PAULI BISHOP	CHIEF FINANCIAL OFFICER	37.50	Officer	$137,558	$8,119	$145,677
MARY O'NEILL	CHIEF OPERATING OFFICER	37.50	Highest	$164,177	$20,357	$184,534
MARZIA SHIELDS	CHIEF DEVELOPMENT OFFICER	37.50	Highest	$135,495	$18,246	$153,741
DIANNA PROKUPEK	NURSE PRACTIONER	37.50	Highest	$149,776	$16,214	$165,990
JENNY STEWART	PROGRAM DIRECTOR	37.50	Highest	$140,574	$10,768	$151,342
GREGORY RYAN	CHIEF STRATEGY OFFICER	37.50	Highest	$130,264	$34,583	$164,847

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$34,736,822	$36,569,703	$44,335,053	$-1,832,881
2022	$33,158,515	$36,620,393	$46,510,589	$-3,461,878
2021	$48,475,527	$35,819,920	$53,515,624	$12,655,607
2020	$33,080,110	$34,937,169	$48,548,240	$-1,857,059
2019	$26,344,056	$32,040,921	$43,879,757	$-5,696,865
2018	$43,023,638	$30,120,589	$46,700,725	$12,903,049