HEARTLAND COUNSELING SERVICES INC (EIN 470763769) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1993

Legal Domicile

Principal Officer

JENNIFER JACKSON

Phone

4024943337

Tax Period

2023-07-01 to 2024-06-30

HEARTLAND COUNSELING SERVICES INC, founded in 1993, is a community nonprofit in the Mental Health sector that reported $6.0M in total revenue in fiscal year 2023. Revenue grew 19% year-over-year, indicating healthy expansion.

Mission

COUNSELING SERVICES

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,618,793

Program Service Revenue $4,342,323

Investment Income $380

Other Revenue $9,425

TOTAL REVENUE $5,970,921

Expense Breakdown

Grants Paid $303,114

Salaries & Benefits $4,585,704

Fundraising Expenses $0

Program Expenses $5,814,276

Other Expenses $1,072,891

TOTAL EXPENSES $5,961,709

Year-over-Year Comparison

	2023	2022	Change
Revenue	$5,970,921	$5,035,525	+0.2%
Expenses	$5,961,709	$4,055,018	+0.5%
Net Income	$9,212	$980,507	-1.0%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$140,514

Total Directors

$140,514

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JENNIFER JACKSON	EXECUTIVE DIRECTOR	40.00	Officer Director	$127,012	$13,502	$140,514
NANCY COCHRANE	DIRECTOR	1.00	Director	$0	$0	$0
HELEN SORENSEN	DIRECTOR	1.00	Director	$0	$0	$0
ALlISON BERG	DIRECTOR	1.00	Director	$0	$0	$0
HEATHER ROCHEZ	DIRECTOR	1.00	Director	$0	$0	$0
HILLARY HAWKINS	DIRECTOR	1.00	Director	$0	$0	$0
BRIAN VANBURKUM	DIRECTOR	1.00	Director	$0	$0	$0
CYD FLECKENSTEIN	PRESIDENT	5.00	Officer Director	$0	$0	$0
JASON C ALLEN	DIRECTOR	1.00	Director	$0	$0	$0
JOSIAH BONESCHANS	DIRECTOR	1.00	Director	$0	$0	$0
JOANN GIESELMAN	DIRECTOR	1.00	Director	$0	$0	$0
SHANNON BELLER	DIRECTOR	1.00	Director	$0	$0	$0
MEGAN DICKINSON	SECRETARY	5.00	Officer Director	$0	$0	$0
ROGELIO RODRIGUEZ	DIRECTOR	1.00	Director	$0	$0	$0
ERICA CARTER	TREASURER	5.00	Officer Director	$0	$0	$0
PAULA WENDTE	VICE PRESIDENT	5.00	Officer Director	$0	$0	$0
STEPHANIE HIRSCH	DIRECTOR	1.00	Director	$0	$0	$0
NIKKI NOBBE	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$5,970,921	$5,961,709	$5,994,043	$9,212
2023	$5,035,525	$4,055,018	$7,189,867	$980,507
2022	$3,654,082	$3,458,462	$2,566,416	$195,620
2021	$3,936,320	$3,339,235	$1,185,899	$597,085
2020	$2,380,933	$2,135,788	$855,749	$245,145
2019	$1,964,542	$1,884,536	$401,792	$80,006

HEARTLAND COUNSELING SERVICES INC