WILLAMETTE VALLEY VISITORS ASSOCIATION

EIN: 470898679 Public & Societal Benefit

SALEM, OR

Total Revenue
$835,505
Total Expenses
$957,175
Total Assets
$986,651
Net Assets
$-157,613
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2014
Legal Domicile
OR
Principal Officer
DAWNIELLE TEHAMA
Phone
5035598720
Tax Period
2022-07-01 to 2023-06-30

WILLAMETTE VALLEY VISITORS ASSOCIATION, founded in 2014, is a small nonprofit in the Public & Societal Benefit sector that reported $836K in total revenue in fiscal year 2022. Expenses of $957K exceeded revenue, resulting in a 15% operating deficit.

Mission

ACTIVELY PROMOTE THE WILLAMETTE VALLEY AS A DESTINATION FOR VISITORS; DEVELOP, IMPLEMENT AND PROMOTE CREATIVE PROGRAMS AND MARKETING STRATEGIES WHICH INCREASE THE IMPACT OF VISITORS AND CONVENTION SPENDING IN THE WILLAMETTE VALLEY; SUPPORT ALL SECTORS OF THE WILLAMETTE VALLEY AREA VISITOR INDUSTRY; PROVIDE INFORMATION AND RESOURCES FOR BOTH VISITORS AND COMMUNITY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2022)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $833,997
Investment Income $1,383
Other Revenue $125
TOTAL REVENUE $835,505

Expense Breakdown

Grants Paid $0
Salaries & Benefits $220,060
Fundraising Expenses $0
Program Expenses $747,123
Other Expenses $737,115
TOTAL EXPENSES $957,175

Year-over-Year Comparison

2022 2021 Change
Revenue $835,505 $863,143 0.0%
Expenses $957,175 $1,045,468 -0.1%
Net Income $-121,670 $-182,325 -0.3%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Governance

Voting Members
6
Independent Members
6
Employees
3
Volunteers
18

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$91,368
Total Directors
6
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CHRISTINA REHKLAU BOARD MEMBER 1.00
Director
$0 $0 $0
REBECCA BOND BOARD MEMBER 1.00
Director
$0 $0 $0
SAMARA PHELPS TREASURER 1.00
Officer Director
$0 $0 $0
IRENE BRESHEARS VICE PRESIDENT 1.00
Officer Director
$0 $0 $0
LEIGH JENSEN BOARD MEMBER 1.00
Director
$0 $0 $0
STEPHEN HOSHAW PRESIDENT 1.00
Officer Director
$0 $0 $0
DAWNIELLE TEHAMA EXECUTIVE DIRECTOR 40.00
Officer
$83,375 $7,993 $91,368
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 No data No data No data No data
2023 $835,505 $957,175 $986,651 $-121,670
2022 $863,143 $1,045,468 $99,276 $-182,325
2021 $967,228 $1,050,978 $387,642 $-83,750
2020 $913,260 $720,903 $307,003 $192,357
2019 $962,633 $1,097,850 $40,393 $-135,217
2018 $619,326 $513,729 $177,566 $105,597
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