HORSE COUNTRY INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2014

Legal Domicile

Principal Officer

HALLIE HARDY

Phone

8599631004

Tax Period

2023-07-01 to 2024-06-30

HORSE COUNTRY INC, founded in 2014, is a small nonprofit in the Mutual Benefit sector that reported $434K in total revenue in fiscal year 2023. Expenses of $403K left a modest 7% surplus.

Mission

HORSE COUNTRY, INC. IS A COORDINATED EQUINE INDUSTRY INITIATIVE TO CONNECT GUESTS TO THE HORSE, LAND, AND PEOPLE OF KENTUCKY'S SIGNATURE EQUINE INDUSTRY THROUGH IMMERSERIVE EXPERIENCES AT UNIQUE MEMBER LOCATIONS. HORSE COUNTRY, INC. STRIVES TO INSPIRE LIFE-LONG OF THE HORSE, PASSION FOR EQUESTRIAN SPORT, AND A DESIRE TO VISIT KENTUCKY'S HORSE COUNTRY TO EXPERIENCE THE BEST OF BOTH.

Program Service Accomplishments

Program 1

HORSE COUNTRY, INC. PROVIDES KEY SERVICES TO ITS MEMBERSHIP THROUGH OWNED, EARNED, AND PAID MARKETING EFFORTS; BOOKING PLATFORM MANAGEMENT; CUSTOMER SERVICE MANAGEMENT; PARTNER TRAINING; AND MORE...

HORSE COUNTRY, INC. PROVIDES KEY SERVICES TO ITS MEMBERSHIP THROUGH OWNED, EARNED, AND PAID MARKETING EFFORTS; BOOKING PLATFORM MANAGEMENT; CUSTOMER SERVICE MANAGEMENT; PARTNER TRAINING; AND MORE. THESE SERVICES ARE RENDERED TO COLLECTIVELY SHARE THE STORY OF THE HORSES, LAND, AND PEOPLE OF KENTUCKY'S HORSE COUNTRY, AND TO DEVELOP FANS OF FARMS AND CLINICS BY PROVIDING ACCESS TO THESE FACILITIES AND TO EQUESTRIAN SPORT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $85,000

Program Service Revenue $346,157

Investment Income $0

Other Revenue $3,061

TOTAL REVENUE $434,218

Expense Breakdown

Grants Paid $1,612

Salaries & Benefits $256,035

Fundraising Expenses $0

Other Expenses $145,056

TOTAL EXPENSES $402,703

Year-over-Year Comparison

	2023	2022	Change
Revenue	$434,218	$419,105	+0.0%
Expenses	$402,703	$418,074	0.0%
Net Income	$31,515	$1,031	+29.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$120,861

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LUKE FALLON	PAST PRESIDENT	1.00	Director	$0	$0	$0
KARA HEISSENBUTTEL	PRESIDENT	1.00	Officer Director	$0	$0	$0
LIZY ROBERTSON	TREASURER	1.00	Officer Director	$0	$0	$0
NICK NICHOLSON	SECRETARY	1.00	Officer Director	$0	$0	$0
LESLIE MILLER	DIRECTOR	1.00	Director	$0	$0	$0
BRIANNE SHARP	DIRECTOR	1.00	Director	$0	$0	$0
DUNCAN TAYLOR	DIRECTOR	1.00	Director	$0	$0	$0
HAROLD PALMER	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
HEATHER HIGGINS	DIRECTOR	1.00	Director	$0	$0	$0
ANDE DAY	DIRECTOR	1.00	Director	$0	$0	$0
MANDY RYAN	DIRECTOR	1.00	Director	$0	$0	$0
HALLIE HARDY	EXECUTIVE DIRECTOR	40.00	Officer	$105,231	$15,630	$120,861

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$120,372	$229,580	$413,879	$-109,208
2024	$434,218	$402,703	$544,296	$31,515
2023	$419,105	$418,074	$491,570	$1,031
2022	$503,564	$275,483	$490,547	$228,081
2021	$369,643	$293,203	$352,785	$76,440
2020	$347,443	$391,586	$186,016	$-44,143
2019	$342,701	$528,462	$230,159	$-185,761
2018	$302,700	$397,369	$415,920	$-94,669