OSCEOLA CONVENTION AND VISITORS BU… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2014

Legal Domicile

Phone

4075694800

Tax Period

2023-10-01 to 2024-09-30

OSCEOLA CONVENTION AND VISITORS BUREAU INC, founded in 2014, is a mid-sized nonprofit in the Community Improvement sector that reported $40.7M in total revenue in fiscal year 2023. The organization ran a surplus of $7.3M, a strong 18% operating margin.

Mission

THE OSCEOLA CONVENTION & VISITORS BUREAU, INC., D/B/A EXPERIENCE KISSIMMEE, IS A FULL SERVICE TOURISM SALES, MARKETING, PUBLICITY, AND PROMOTIONAL ORGANIZATION RESPONSIBLE FOR CREATING ECONOMIC OPPORTUNITY FOR OSCEOLA COUNTY BY DRIVING VISITATION TO THE DESTINATION. IN ITS ROLE, EXPERIENCE KISSIMMEE FULFILLS ITS CONTRACT WITH OSCEOLA COUNTY BY COLLABORATING WITH THE LOCAL TOURISM INDUSTRY TO DEVELOP THE PROGRAMS AND ACTIVITIES THAT INSPIRE MORE THAN 8 MILLION OVERNIGHT VISITORS ANNUALLY AMONG LEISURE, BUSINESS AND SPORTS TRAVELERS FROM AROUND THE WORLD.

Program Service Accomplishments

Program 1

Expenses: $23,826,300 Revenue: $24,452

THE EXPERIENCE KISSIMMEE TOURISM PROMOTIONAL OUTREACH TO THE DOMESTIC TRAVEL BASE WAS DRIVEN BY THREE PRIMARY OBJECTIVES. 1)MAKE KISSIMMEE MORE RECOGNIZABLE AND RESPECTED AMONG CONSUMERS. 2)INCREASE VISITATION TO KISSIMMEE. 3)STIMULATE BOOKINGS FOR KISSIMMEE AREA ACCOMMODATIONS. DOMESTIC LEISURE MARKETING PROGRAMS AND ACTIVITIES THROUGHOUT THE YEAR INTEGRATED THE NECESSARY MIX OF ADVERTISING, SOCIAL MEDIA AND PUBLICITY EFFORTS TO CONNECT WITH NEW AND REPEAT VISITORS, INTRODUCING THEM TO NEW AND WELL-KNOWN AREA ACTIVITIES AND VARIED REASONS TO PLAN AND BOOK TRAVEL TO THE DESTINATION. KEYS TO SUCCESS FOR THIS YEAR WERE ENHANCING PROGRAMS AND ACTIVITIES THAT ACHIEVED A HIGH LEVEL OF SUCCESS, YET REMAINING OPPORTUNISTIC AND ATTENTIVE TO NEW POSSIBILITIES TO TELL THE DESTINATION'S STORY. ACROSS VARIED PLATFORMS, THE CONSUMER MESSAGING HIGHLIGHTED THE DESTINATION'S IMPRESSIVE THEME PARK AND ATTRACTIONS AS WELL AS ITS DIVERSE LODGING CHOICES, ESPECIALLY THE VACATION HOME PRODUCT.

Program 2

Expenses: $3,704,150 Revenue: $170,229

EK'S MEETING SALES AND SPORTS SALES EFFORTS CONTINUE TO BE DRIVEN BY INCENTIVE AND/OR SPONSORSHIP PROGRAMS. THESE PROGRAMS OFFSET EVENT AND TOURNAMENT COSTS AND HAVE PROVEN TO BE A VALUABLE TOOL TO...

Program 3

Expenses: $3,432,439

CONSUMER AND TRAVEL TRADE ADVERTISING CAMPAIGNS IN CANADA, UNITED KINGDOM, NORTHERN EUROPE, BRAZIL, MEXICO, COLOMBIA, CHILE, INDIA AND CHINA INCLUDED OUT OF HOME, DIGITAL, RICH MEDIA, AND PRINT...

CONSUMER AND TRAVEL TRADE ADVERTISING CAMPAIGNS IN CANADA, UNITED KINGDOM, NORTHERN EUROPE, BRAZIL, MEXICO, COLOMBIA, CHILE, INDIA AND CHINA INCLUDED OUT OF HOME, DIGITAL, RICH MEDIA, AND PRINT ELEMENTS. WEBSITE LANDING PAGES FEATURED STRONG OFFERS FROM INDUSTRY PARTNERS ENCOURAGING CONSUMERS TO BOOK TRAVEL TO KISSIMMEE. PARTNERSHIPS WITH BRAND USA EXTENDED OUR ADVERTISING REACH. CO-OP PARTNERSHIPS WERE A KEY STRATEGY IN EXPERIENCE KISSIMMEE'S TARGETED INTERNATIONAL MARKETS. OVER THE COURSE OF THE YEAR, WE ENGAGED IN CO-OPS, ALL OF WHICH WERE SUPPORTED BY MATCHING FUNDS FROM BRAND USA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $39,289,583

Program Service Revenue $170,229

Investment Income $1,028,088

Other Revenue $226,383

TOTAL REVENUE $40,714,283

Expense Breakdown

Grants Paid $2,854,506

Salaries & Benefits $7,318,206

Fundraising Expenses $0

Program Expenses $30,962,889

Other Expenses $23,246,632

TOTAL EXPENSES $33,419,344

Year-over-Year Comparison

	2023	2022	Change
Revenue	$40,714,283	$37,999,890	+0.1%
Expenses	$33,419,344	$27,795,343	+0.2%
Net Income	$7,294,939	$10,204,547	-0.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,107,031

Total Directors

Key Employees

$435,614

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ANTONIO BAEZ	TREASURER	1.0	Officer Director	$0	$0	$0
ASHLEY BURELLA	SECRETARY	1.0	Officer Director	$0	$0	$0
HECTOR LIZASUAIN	PAST CHAIR	1.0	Officer Director	$0	$0	$0
RUSS KRAFT	CHAIR	1.0	Officer Director	$0	$0	$0
THEARON SCURLOCK	CHAIR-ELECT	1.0	Officer Director	$0	$0	$0
BARBARA KENNEY	DIRECTOR	1.0	Director	$0	$0	$0
BETH KNIGHT	DIRECTOR	1.0	Director	$0	$0	$0
CHOUDHRY PEGGY	DIRECTOR	1.0	Director	$0	$0	$0
CHRISTINA MORRIS	DIRECTOR	1.0	Director	$0	$0	$0
DENNIS HALE	DIRECTOR	1.0	Director	$0	$0	$0
DIRK WEBB	DIRECTOR	1.0	Director	$0	$0	$0
ERIC WATKIN	DIRECTOR	1.0	Director	$0	$0	$0
HANS STEINBRENNER	DIRECTOR	1.0	Director	$0	$0	$0
JASON HERNANDEZ	DIRECTOR	1.0	Director	$0	$0	$0
JOHN NEWSTREET	DIRECTOR	1.0	Director	$0	$0	$0
KELLY TRACE	DIRECTOR	1.0	Director	$0	$0	$0
LEANN DAVIS	DIRECTOR	1.0	Director	$0	$0	$0
LINDA GOODWIN	DIRECTOR	1.0	Director	$0	$0	$0
LORENA GARCIA	DIRECTOR	1.0	Director	$0	$0	$0
LUIS FLORES	DIRECTOR	1.0	Director	$0	$0	$0
MARCEE LOY	DIRECTOR	1.0	Director	$0	$0	$0
MARK MCHUGH	DIRECTOR	1.0	Director	$0	$0	$0
MARY ELLEN KERBER	DIRECTOR	1.0	Director	$0	$0	$0
MONICA SCHYCK	DIRECTOR	1.0	Director	$0	$0	$0
PATRICK GLASSBURN	DIRECTOR	1.0	Director	$0	$0	$0
PEDRO TURUSHINA	DIRECTOR	1.0	Director	$0	$0	$0
RAMBERT VONK	DIRECTOR	1.0	Director	$0	$0	$0
ROBB LARSON	DIRECTOR	1.0	Director	$0	$0	$0
ROBERT AGRUSA	DIRECTOR	1.0	Director	$0	$0	$0
SAM HAUGHT	DIRECTOR	1.0	Director	$0	$0	$0
SEILLY PACHECO	DIRECTOR	1.0	Director	$0	$0	$0
SHARON HARLEY	DIRECTOR	1.0	Director	$0	$0	$0
SUSAN FATUTTA	DIRECTOR	1.0	Director	$0	$0	$0
TIM JUSTYNSKI	DIRECTOR	1.0	Director	$0	$0	$0
TODD ANDRUS	DIRECTOR	1.0	Director	$0	$0	$0
VICKI JARAMILLO	DIRECTOR	1.0	Director	$0	$0	$0
CASEY LEPPANEN	CMO	40.0	Officer	$219,334	$8,814	$228,148
DT MINICH	CEO/PRESIDENT	40.0	Officer	$550,778	$13,800	$564,578
MISTY JOHANGTEN	COO	40.0	Officer	$306,145	$8,160	$314,305
JASON HOLIC	Chief of Destination Stewardship	40.0	Key Emp	$218,551	$8,782	$227,333
JESSICA BEERS	Executive Director of Kissimmee Sports Commission	40.0	Key Emp	$200,229	$8,052	$208,281

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$40,714,283	$33,419,344	$39,158,688	$7,294,939
2023	$37,999,890	$27,795,343	$28,728,548	$10,204,547
2022	$24,022,193	$21,281,634	$16,593,730	$2,740,559
2021	$18,220,107	$13,277,889	$12,721,814	$4,942,218
2020	$19,380,577	$19,008,433	$7,664,661	$372,144
2019	$24,828,474	$23,491,628	$6,828,579	$1,336,846

OSCEOLA CONVENTION AND VISITORS BUREAU INC