OUTDOOR AFRO

EIN: 473094045 501(c)(3) Environment

OAKLAND, CA

Total Revenue
$1,892,340
Total Expenses
$2,794,461
Total Assets
$6,534,877
Net Assets
$6,096,573
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2015
Legal Domicile
CA
Principal Officer
RUE MAPP
Phone
5103062376
Tax Period
2023-01-01 to 2023-12-31

OUTDOOR AFRO, founded in 2015, is a community nonprofit in the Environment sector that reported $1.9M in total revenue in fiscal year 2023. Revenue fell 63% from the prior year — a significant decline worth monitoring. Expenses of $2.8M exceeded revenue, resulting in a 48% operating deficit.

Mission

OUTDOOR AFRO IS A NATIONAL NOT-FOR-PROFIT ORGANIZATION THAT CELEBRATES AND INSPIRES BLACK CONNECTIONS AND LEADERSHIP IN NATURE. OUR ORGANIZATION AIMS TO EMPOWER MORE BLACK PEOPLE TO ENTER INTO PROMINENT LEADERSHIP ROLES WITHIN THE CONSERVATION MOVEMENT, IN OUTDOOR COMPANIES, IN EDUCATION, AND IN PUBLIC AGENCIES CHARGED WITH PROTECTING OUR NATURAL HERITAGE. OUTDOOR AFRO WORKS TO RECONNECT BLACK AMERICANS TO LAND, WATER, AND WILDLIFE WHILE UPLIFTING THEIR ROLES AS LEADERS AND STEWARDS OF THE NATURAL WORLD. FROM ITS HUMBLE BEGINNING AS A SOCIAL ENTERPRISE AND OUTDOOR BLOG, TODAY OUTDOOR AFRO IS A NATIONWIDE MOVEMENT THAT HAS SUCCESSFULLY OBSERVED AND MEASURED SIGNIFICANT POSITIVE CHANGES IN OUTDOOR ENGAGEMENT, MEDIA REPRESENTATION, AND NEW PROFESSIONAL LEADERSHIP AND AFFINITY GROUPS AMONG MORE BLACK PEOPLE AND BLACK COMMUNITIES IN OUTDOOR RECREATION, EDUCATION, AND CONSERVATION.

Program Service Accomplishments

Program 1
Expenses: $1,744,635 Revenue: $17,453

OUTDOOR AFRO HAS BECOME THE NATION'S LEADING, CUTTING-EDGE ORGANIZATION THAT CELEBRATES AND INSPIRES BLACK CONNECTIONS AND LEADERSHIP IN NATURE. WE ARE A NATIONAL NOT-FOR-PROFIT ORGANIZATION WITH...

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OUTDOOR AFRO HAS BECOME THE NATION'S LEADING, CUTTING-EDGE ORGANIZATION THAT CELEBRATES AND INSPIRES BLACK CONNECTIONS AND LEADERSHIP IN NATURE. WE ARE A NATIONAL NOT-FOR-PROFIT ORGANIZATION WITH LEADERSHIP NETWORKS IN 32 STATES, INCLUDING WASHINGTON, D.C. WITH MORE THAN 100 VOLUNTEER LEADERS, TRAINED ANNUALLY IN NEARLY 60 CITIES AROUND THE COUNTRY, OUR ORGANIZATION CONNECTS ROUGHLY 60,000 PEOPLE ANNUALLY TO OUR NETWORK ACTIVITIES AND CAMPAIGN PROJECTS. OUR SIGNATURE MAKING WAVES PROGRAM DEPLOYS SUPPORT ANNUALLY FOR OVER 1500 YOUTH AND THEIR CAREGIVERS TO LEARN HOW TO SWIM THROUGH SWIM SCHOLARSHIPS ISSUED TO CERTIFIED INSTRUCTOR PARTNERS TO HELP ADDRESS THE HISTORIC CRISIS OF YOUTH DROWNINGS IN THE BLACK COMMUNITY.EACH OF THESE PROGRAMS HELP TO CHANGE THE FACE OF PARTICIPATION IN THE OUTDOORS. EVERYONE IS WELCOME TO JOIN OUR YEAR-ROUND NETWORK ACTIVITIES OR BECOME A PARTNER TO HELP US CONTINUE TO GROW OUR MULTIGENERATIONAL NATURE AND COMMUNITY WORK.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,951,722
Program Service Revenue $13,470
Investment Income $69,595
Other Revenue $-142,447
TOTAL REVENUE $1,892,340

Expense Breakdown

Grants Paid $275,616
Salaries & Benefits $1,307,630
Fundraising Expenses $505,170
Program Expenses $1,744,635
Other Expenses $1,211,215
TOTAL EXPENSES $2,794,461

Year-over-Year Comparison

2023 2022 Change
Revenue $1,892,340 $5,065,559 -0.6%
Expenses $2,794,461 $1,984,084 +0.4%
Net Income $-902,121 $3,081,475 -1.3%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Liquidity & Cash Position

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Governance

Voting Members
13
Independent Members
12
Employees
13
Volunteers
120

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$399,039
Total Directors
13
$225,686
Key Employees
0
$0
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
RUE MAPP CEO & PRESIDENT 50.00
Officer Director
$192,185 $33,501 $225,686
DAWN O'NEAL CHAIR 10.00
Officer Director
$0 $0 $0
MARIA HEKKER SECRETARY 5.00
Officer Director
$0 $0 $0
TARIK MOORE TREASURER 3.00
Officer Director
$0 $0 $0
ASHLEY WILLIAMS DIRECTOR 3.00
Director
$0 $0 $0
CHRISTIANE MAERTENS DIRECTOR 3.00
Director
$0 $0 $0
CRISTINA JORDA KINNEY DIRECTOR 3.00
Director
$0 $0 $0
MELANIE STRONG DIRECTOR 3.00
Director
$0 $0 $0
MICHAEL BRUNE DIRECTOR 3.00
Director
$0 $0 $0
MORGAN MCCRAY DIRECTOR 3.00
Director
$0 $0 $0
NIK DEHEJIA DIRECTOR 3.00
Director
$0 $0 $0
SHANE DOUGLAS DIRECTOR 3.00
Director
$0 $0 $0
TREY LORD DIRECTOR 3.00
Director
$0 $0 $0
LISA BOURNE EXECUTIVE DIRECTOR 40.00
Officer
$161,053 $12,300 $173,353
DEBORAH HAYMAN EXECUTIVE MANAGER 40.00
Highest
$100,481 $9,345 $109,826
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $1,892,340 $2,794,461 $6,534,877 $-902,121
2022 $5,065,559 $1,984,084 $7,105,542 $3,081,475
2021 $2,930,278 $1,626,545 $4,134,735 $1,303,733
2020 $3,198,226 $780,021 $2,772,943 $2,418,205
2019 $675,094 $609,763 $309,711 $65,331
2018 $591,285 $563,031 $256,375 $28,254
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