Simply Put Inc

EIN: 473310278 501(c)(3) Health Care

New York, NY

Total Revenue
$818,647
Total Expenses
$533,493
Total Assets
$541,107
Net Assets
$527,481
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Financial Trends

Organization Details

Formation Year
2015
Legal Domicile
DE
Principal Officer
Lisa Bernstein
Phone
9173631995
Tax Period
2020-01-01 to 2020-12-31

Simply Put Inc, founded in 2015, is a small nonprofit in the Health Care sector that reported $819K in total revenue in fiscal year 2020. Revenue surged 173% from the prior year, signaling strong growth momentum. The organization ran a surplus of $285K, a strong 35% operating margin.

Mission

Simply Put is a social impact publishing, programming, and distribution non-profit that reaches parents from neglected and traditionally marginalized communities in the US and around the world with critical information and innovative learning opportunities. Our mission is to give adults tools, skills and opportunities to make positive change for themselves, their children and their communities. Listening, learning and creating with parents, providers, experts and communities we together produce books, media and programming that fill gaps in the way educators, healthcare and social service providers support Americas most marginalized families. Simply Put creates "Engaged Learning Experiences" with and for adults during the transformative moments of pregnancy and parenthood. Because these graphic, friendly and enjoyable parenting books, videos and tech are written and illustrated by parents from diverse communities, they address our audiences authentic experiences, concerns, strengths an

Program Service Accomplishments

Program 1
Expenses: $439,933 Revenue: $230,525

Programming: WE COUNT! The 2020 Census Campaign Simply Puts WE COUNT! Campaign reached 600,000 families in person and online across the country - with books, educational materials, programming and...

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Programming: WE COUNT! The 2020 Census Campaign Simply Puts WE COUNT! Campaign reached 600,000 families in person and online across the country - with books, educational materials, programming and events available in 15 languages. Patterson New Jersey was counted in the 2020 Census, and has been re-designated as a Class One City. Patterson had been undercounted in the 2010 Census, especially among immigrant communities just barely missing designation as a Class One city. Repercussions of this undercount included a loss of political power and ten years of significant underfunding for government programs that directly affected children and families. The WE COUNT! Campaign began as a small intervention planned for Patterson, New Jersey funded by the Taub Foundation and other local funders to address this undercount. By the end of the Census, the WE COUNT! Campaign was adopted by thousands of community-based, county, city and state-wide organizations and government agencies across the country. Statewide early childhood programs in New York NJ, California and the US Virgin Islands customized their book and programming with support from Simply Put. New Products included: The WE COUNT Book was illustrated by eleven artists, each representing their family's cultural heritage and was written with parents and early childhood educators across Patterson, NJ. The book teaches kids how to count, while answering parents' real questions about the safety and necessity of being counted in the 2020 Census. Additional Media: An animated version, narrated by Auli'i Cravalho (star of Disney's Moana); ebooks, census activity sheets, Placemats, and a PJ Party event kit for family engagement programs were all free online (www.wecountkids.org) Programming included: An evaluated strategy for community educators to take on the role of "Trusted Advisors" giving and reading WE COUNT! with families, and then competently (and confidently) support their participation in the census. Live and online professional development training and an early childhood curriculum, Distribution:The national campaign was funded by the Carnegie Corporation and the Census Funders Collaboratives. Hundreds of state,city and community based organizations adopted WE COUNT to reach families with young children.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2020)

Revenue Breakdown

Contributions & Grants $581,600
Program Service Revenue $230,525
Investment Income $1,143
Other Revenue $5,379
TOTAL REVENUE $818,647

Expense Breakdown

Grants Paid $155,264
Salaries & Benefits $170,045
Fundraising Expenses $17,218
Program Expenses $439,933
Other Expenses $208,184
TOTAL EXPENSES $533,493

Year-over-Year Comparison

2020 2019 Change
Revenue $818,647 $300,096 +1.7%
Expenses $533,493 $66,051 +7.1%
Net Income $285,154 $234,045 +0.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
4
Independent Members
4
Employees
N/A
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$170,045
Total Directors
4
$170,045
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Lisa Bernstein President 40.00
Officer Director
$170,045 $0 $170,045
Joel Bernstein Treasurer 2.00
Officer Director
$0 $0 $0
Carren Shulman Director 1.00
Director
$0 $0 $0
Benita Somerfield Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2020 $818,647 $533,493 $541,107 $285,154
2019 $300,096 $66,051 $307,150 $234,045
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