THE MARKETING OF YOU INC

EIN: 474016044 501(c)(3) Arts, Culture & Humanities

WILMINGTON, DE

Total Revenue
$30,159
Total Expenses
$21,392
Total Assets
$8,315
Net Assets
$8,315
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2019
Legal Domicile
DE
Principal Officer
LOUIS GATTI
Phone
3027538886
Tax Period
2025-01-01 to 2025-12-31

THE MARKETING OF YOU INC, founded in 2019, is a micro nonprofit in the Arts, Culture & Humanities sector that reported $30K in total revenue in fiscal year 2025. The organization ran a surplus of $9K, a strong 29% operating margin.

Mission

TO KEEP THE AMERICAN DREAM ALIVE AMONG ALL AMERICAN TEENS INSTILLING THE CONFIDENCE TO MAKE GOOD DECISIONS AND DODGE THE NEGATIVE INFLUENCES DURING THEIR IMPRESSIONABLE TEENAGE YEARS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $30,159
Investment Income $0
Other Revenue $0
TOTAL REVENUE $30,159

Expense Breakdown

Grants Paid $20
Salaries & Benefits $0
Fundraising Expenses $0
Program Expenses $21,392
Other Expenses $21,372
TOTAL EXPENSES $21,392

Year-over-Year Comparison

2025 2024 Change
Revenue $30,159 $31,479 0.0%
Expenses $21,392 $32,058 -0.3%
Net Income $8,767 $-579 -16.1%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
1
Independent Members
N/A
Employees
N/A
Volunteers
2

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
1
$0
Total Directors
0
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
LOUIS GATTI PRESIDENT 0.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $30,159 $21,392 $8,315 $8,767
2024 No data No data No data No data
2023 $21,145 $24,139 $3,907 $-2,994
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