HEROES MOVEMENT (EIN 474044698) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2015

Legal Domicile

Principal Officer

MICHAEL J MCKAY

Phone

3109029634

Tax Period

2023-01-01 to 2023-12-31

HEROES MOVEMENT, founded in 2015, is a small nonprofit in the Recreation & Sports sector that reported $279K in total revenue in fiscal year 2023. Revenue grew 20% year-over-year, indicating healthy expansion. Expenses of $378K exceeded revenue, resulting in a 36% operating deficit.

Mission

HEROES' MOVEMENT IS A NON-PROFIT ORGANIZATION DEDICATED TO PROVIDING FREE STRENGTH TRAINING AND CONDITIONING TO ANY VETERAN OF THE UNITED STATES ARMED FORCES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $278,910

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $278,910

Expense Breakdown

Grants Paid $865

Salaries & Benefits $69,973

Fundraising Expenses $1,168

Program Expenses $363,857

Other Expenses $307,426

TOTAL EXPENSES $378,264

Year-over-Year Comparison

	2023	2022	Change
Revenue	$278,910	$233,384	+0.2%
Expenses	$378,264	$235,280	+0.6%
Net Income	$-99,354	$-1,896	+51.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$65,000

Total Directors

$65,000

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MICHAEL MCKAY	PRESIDENT	40.00	Officer Director	$65,000	$0	$65,000
MORGAN KAY	CO-CHAIRMAN	30.00	Director	$0	$0	$0
MARCUS MEINHOLD	TREASURER	5.00	Officer Director	$0	$0	$0
KEVIN DENTON	BOARD OF DIRECTORS	5.00	Officer Director	$0	$0	$0
NEIL EVERETT	BOARD OF DIRECTORS	5.00	Director	$0	$0	$0
JOHN PUTNAM	BOARD OF DIRECTORS	5.00	Director	$0	$0	$0
CHRIS SARGENT	BOARD OF DIRECTORS	5.00	Director	$0	$0	$0
EARL FONTENOT	BOARD MEMBER/FUND DEVELOPM	5.00	Director	$0	$0	$0
JEREMY ROSS	SECRETARY	5.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$278,910	$378,264	$46,326	$-99,354
2022	$233,384	$235,280	$145,680	$-1,896
2021	$285,177	$162,593	$147,576	$122,584
2020	$159,281	$136,068	$24,992	$23,213
2019	$237,489	$249,799	$1,779	$-12,310
2018	$134,628	$125,618	$14,089	$9,010

HEROES MOVEMENT