TRACE MEDIA INC (EIN 474175513) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2015

Legal Domicile

Principal Officer

JOHN FEINBLATT

Phone

2125327171

Tax Period

2023-01-01 to 2023-12-31

TRACE MEDIA INC, founded in 2015, is a community nonprofit in the Arts, Culture & Humanities sector that reported $6.1M in total revenue in fiscal year 2023. Revenue surged 78% from the prior year, signaling strong growth momentum. The organization ran a surplus of $1.7M, a strong 28% operating margin.

Mission

IN 2023, THE TRACE PRODUCED MORE THAN 425 INVESTIGATIONS, NEWS ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND NEWSLETTER BRIEFINGS, INFORMING AN AUDIENCE OF 4.05 MILLION AT THETRACE.ORG AND APPLE NEWS, AND MILLIONS MORE VIA THE TRACE'S PUBLISHING PARTNERS. SIGNIFICANT FOCUSES OF OUR REPORTING INCLUDED THE EXPANSION OF COMMUNITY VIOLENCE INTERVENTION PROGRAMS, THE GUN INDUSTRY, AND THE ROLE OF FIREARMS IN DOMESTIC VIOLENCE, ADOLESCENT TRAUMA, AND SUICIDE. NEW INITIATIVES IN 2023 INCLUDED THE LAUNCH OF A NEWSLETTER ("THE TRAJECTORY") FOCUSED ON SOLUTIONS TO GUN VIOLENCE, A FIRST-PERSON STORYTELLING PROJECT WITH SURVIVORS OF GUN VIOLENCE IN CHICAGO, AND AN EIGHT-EPISODE PODCAST COLLABORATION ON THE HISTORY OF FIREARM DEREGULATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $6,067,868

Program Service Revenue $3,000

Investment Income $16,440

Other Revenue $705

TOTAL REVENUE $6,088,013

Expense Breakdown

Grants Paid $0

Salaries & Benefits $3,313,393

Fundraising Expenses $431,241

Program Expenses $3,493,470

Other Expenses $887,464

TOTAL EXPENSES $4,390,857

Year-over-Year Comparison

	2023	2022	Change
Revenue	$6,088,013	$3,428,782	+0.8%
Expenses	$4,390,857	$3,686,839	+0.2%
Net Income	$1,697,156	$-258,057	-7.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$253,577

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JOHN FEINBLATT	PRESIDENT	2.00	Officer Director	$0	$0	$0
MICHAEL BROUILLARD	SECRETARY AND TREASURER	0.10	Officer Director	$0	$0	$0
STEFAN FRIEDMAN	DIRECTOR	0.10	Director	$0	$0	$0
ELIZABETH HANSEN SHAPIRO	DIRECTOR	0.10	Director	$0	$0	$0
WILLIAM JELANI COBB	DIRECTOR	0.10	Director	$0	$0	$0
JAMES BURNETT	MANAGING DIRECTOR	40.00	Officer	$209,988	$43,589	$253,577
TALIESIN MCCHEANE WOODWARD	EDITOR IN CHIEF	40.00	Highest	$196,221	$43,326	$239,547
MICHAEL SPIES	SENIOR STAFF WRITER	40.00	Highest	$151,083	$6,476	$157,559
ALAIN STEPHENS	STAFF WRITER	40.00	Highest	$113,580	$39,733	$153,313
CHRISTIAN W VAN SANT	STAFF WRITER	40.00	Highest	$127,805	$40,302	$168,107
CANDACE ANDERSON	DIRECTOR OF PEOPLE & OPERATION	40.00	Highest	$123,355	$28,401	$151,756

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$6,088,013	$4,390,857	$3,341,617	$1,697,156
2022	$3,428,782	$3,686,839	$1,743,238	$-258,057
2021	$3,581,483	$3,252,318	$1,883,565	$329,165
2020	$3,580,111	$3,013,493	$1,560,626	$566,618
2019	$3,047,170	$3,139,501	$1,072,204	$-92,331

TRACE MEDIA INC