PRIORITIES USA

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2015

Legal Domicile

Principal Officer

DANIELLE BUTTERFIELD

Phone

2025408002

Tax Period

2023-01-01 to 2023-12-31

PRIORITIES USA, founded in 2015, is a mid-sized nonprofit in the Civil Rights & Advocacy sector that reported $10.8M in total revenue in fiscal year 2023. Revenue fell 60% from the prior year — a significant decline worth monitoring.

Mission

PRIORITIES USA EXISTS TO ACTIVATE AND EMPOWER AMERICANS. THROUGH DIGITAL ADVERTISING AND STATE-OF-THE-ART RESEARCH, WE MOBILIZE EVERY AMERICAN POSSIBLE ON THE ISSUES THAT MATTER TO THEM WHILE ENSURING THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN.

Program Service Accomplishments

Program 1

Expenses: $6,804,249 Revenue: $610,000

DIGITAL COMMUNICATIONSPRIORITIES USA MOBILIZED AMERICANS ON THE ISSUES THAT IMPACT THEIR LIVES THROUGH OUR LONG-TERM RESEARCH, DIGITAL, AND COMMUNICATIONS PROGRAMS. WE CONDUCTED RESEARCH ON HOW BEST TO REACH PEOPLE MOST IMPACTED BY POLICY DECISIONS, AND RAN INNOVATIVE DIGITAL ADS PROGRAMS.

Program 2

Expenses: $2,413,059

VOTING RIGHTSPRIORITIES USA WORKED TO ENSURE THAT THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN. WE PURSUED THIS EFFORT BY LITIGATING THROUGH OUR JUDICIAL SYSTEM TO OVERTURN LAWS THAT...

VOTING RIGHTSPRIORITIES USA WORKED TO ENSURE THAT THE DEMOCRATIC PROCESS IS ACCESSIBLE TO EVERY CITIZEN. WE PURSUED THIS EFFORT BY LITIGATING THROUGH OUR JUDICIAL SYSTEM TO OVERTURN LAWS THAT RESTRICT ACCESS TO THE BALLOT ONCE THEY PASSED THEIR LEGISLATURES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $10,209,077

Program Service Revenue $610,000

Investment Income $0

Other Revenue $6,322

TOTAL REVENUE $10,825,399

Expense Breakdown

Grants Paid $3,242

Salaries & Benefits $4,335,876

Fundraising Expenses $650,322

Program Expenses $9,217,308

Other Expenses $6,031,430

TOTAL EXPENSES $10,654,748

Year-over-Year Comparison

	2023	2022	Change
Revenue	$10,825,399	$27,376,634	-0.6%
Expenses	$10,654,748	$31,474,884	-0.7%
Net Income	$170,651	$-4,098,250	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✓ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$881,725

Total Directors

$338,386

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
GUY CECIL	DIRECTOR (SEE SCHED O)	40.00	Officer Director	$315,505	$22,881	$338,386
RANDI WEINGARTEN	DIRECTOR	0.10	Director	$0	$0	$0
LEE SAUNDERS	DIRECTOR	0.10	Director	$0	$0	$0
VIRGIL MILLER	DIRECTOR	0.10	Director	$0	$0	$0
STEPHANIE SCHRIOCK	DIRECTOR	0.10	Director	$0	$0	$0
DANIELLE BUTTERFIELD	PRESIDENT (SEE SCHED O)	40.00	Officer	$317,687	$17,781	$335,468
JACQUELINE GRIMSLEY	TREASURER (SEE SCHED O)	40.00	Officer	$194,353	$13,518	$207,871
NICK AHAMED	DEPUTY EXECUTIVE DIRECTOR	40.00	Highest	$236,853	$14,606	$251,459
RYANNE BROWN	MANAGING DIRECTOR OF PAID MEDIA	40.00	Highest	$194,353	$14,673	$209,026
CHELSEA BUKOWSKI	ANALYTICS DIRECTOR	40.00	Highest	$167,687	$13,281	$180,968
CHRIS CARLON	CREATIVE DIRECTOR	40.00	Highest	$167,687	$12,333	$180,020
TARA AUTOVINO	ASSOCIATE CREATIVE DIRECTOR	40.00	Highest	$139,353	$14,976	$154,329

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$10,825,399	$10,654,748	$1,862,569	$170,651
2022	$27,376,634	$31,474,884	$1,961,552	$-4,098,250
2021	$14,237,293	$13,338,320	$5,947,758	$898,973
2020	$66,587,425	$70,959,898	$4,831,315	$-4,372,473
2019	$38,956,318	$30,737,412	$13,364,949	$8,218,906
2018	$18,456,854	$19,282,830	$3,130,124	$-825,976