Stark County Convention & Visitors' Bureau

EIN: 474985751

Canton, OH

Total Revenue
$4,078,466
Total Expenses
$3,181,262
Total Assets
$6,635,149
Net Assets
$5,890,220
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2016
Legal Domicile
OH
Principal Officer
Allyson Bussey
Phone
3304541439
Tax Period
2023-01-01 to 2023-12-31

Stark County Convention & Visitors' Bureau, founded in 2016, is a community nonprofit that reported $4.1M in total revenue in fiscal year 2023. Revenue grew 10% year-over-year, indicating healthy expansion. The organization ran a surplus of $897K, a strong 22% operating margin.

Mission

The Mission of the Stark County Convention & Visitors' Bureau is to attract and engage visitors, serve and educate regional tourisim partners, and generate economic growth for the community through travel and tourism development.

Program Service Accomplishments

Program 1

Visit Canton's mission is to attract and orient visitors, educate, and serve the tourism industry partners and engage in regional economic development strategy conversations that use travel and...

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Visit Canton's mission is to attract and orient visitors, educate, and serve the tourism industry partners and engage in regional economic development strategy conversations that use travel and tourism to develop and enhance the communities of Stark County. In 2023 Visit Canton attracted 671 events with a total of 273,188 visitors to the region for a tour, meeting, or event which generated over $55,589,307 dollars in visitor spending to the community. Visit Canton's marketing tracked over 5 million impressions over multiple platforms, not including the vast array of earned media and other non-trackable marketing platforms. The Organization also invested over $1.2 Million in cultural tourism, destination enhancement and event support grants to create additional visitor spending for the region.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $3,946,010
Investment Income $132,456
Other Revenue $0
TOTAL REVENUE $4,078,466

Expense Breakdown

Grants Paid $907,516
Salaries & Benefits $918,867
Fundraising Expenses $0
Other Expenses $1,354,879
TOTAL EXPENSES $3,181,262

Year-over-Year Comparison

2023 2022 Change
Revenue $4,078,466 $3,704,773 +0.1%
Expenses $3,181,262 $3,282,201 0.0%
Net Income $897,204 $422,572 +1.1%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
16
Independent Members
16
Employees
26
Volunteers
N/A

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$164,763
Total Directors
17
$164,763
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ANNE GRAFFICE Director 1.00
Director
$0 $0 $0
CHRIS NICHOLS Treasurer 1.00
Officer Director
$0 $0 $0
DANIEL DEHOFF Chairman 1.00
Director
$0 $0 $0
RAY HEXAMER Director 1.00
Director
$0 $0 $0
ALEXANDRA COON Vice Chair 3.00
Officer Director
$0 $0 $0
ALLYSON BUSSEY President 37.50
Officer Director
$136,597 $28,166 $164,763
RENEE POWELL Director 1.00
Director
$0 $0 $0
ROBERT MULLEN Director 1.00
Director
$0 $0 $0
RENATO CAMACHO Director 1.00
Director
$0 $0 $0
BARBARA ABBOTT Director 1.00
Director
$0 $0 $0
SUSAN MONTELEONE Director 1.00
Director
$0 $0 $0
SUSIE STEINER Director 1.00
Director
$0 $0 $0
DAVID WHITEHALL Director 1.00
Director
$0 $0 $0
SHERRY GROOM Director 1.00
Director
$0 $0 $0
JOE HORRIGAN Director 1.00
Director
$0 $0 $0
CHRISTA KOXY Director 1.00
Director
$0 $0 $0
DEREK GORDON Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $4,078,466 $3,181,262 $6,635,149 $897,204
2022 $3,704,773 $3,282,201 $5,126,753 $422,572
2021 $4,282,129 $3,482,573 $5,400,707 $799,556
2020 $1,872,886 $1,851,848 $4,330,672 $21,038
2019 $3,586,705 $2,571,919 $4,490,799 $1,014,786
2018 $3,723,879 $2,556,354 $3,605,709 $1,167,525
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