PENNY APPEAL USA INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2015

Legal Domicile

Principal Officer

REHAN DAWER

Phone

2028512116

Tax Period

2023-01-01 to 2023-12-31

PENNY APPEAL USA INC, founded in 2015, is a mid-sized nonprofit in the International Affairs sector that reported $10.9M in total revenue in fiscal year 2023. Revenue surged 51% from the prior year, signaling strong growth momentum. Expenses of $9.5M left a modest 13% surplus.

Mission

WE ARE WORKING TO ALLEVIATE POVERTY THROUGH SUSTAINABLE PROGRAMS AND EMERGENCY RELIEF. OUR MISSION IS TO BRING ABOUT AN EQUITABLE WORLD BY TACKLING THE ROOT CAUSES OF POVERTY. OUR INTERVENTIONS FOCUS ON PROVIDING COMMUNITIES WITH ACCESS TO WATER, EDUCATION AND INCOME OPPORTUNITIES.

Program Service Accomplishments

Program 1

Expenses: $2,662,364

EMERGENCY RESPONSE- WHEN DISASTERS STRIKE AND PEOPLE FIND THEMSELVES IN NEED OF ESSENTIAL GOODS AND SERVICES, PENNY APPEAL USA IS THERE TO HELP. WE'VE ASSISTED TENS OF THOUSANDS OF INDIVIDUALS WITH...

Program 2

Expenses: $1,384,693

THROUGH OUR THIRST RELIEF PROGRAMS, WE'RE PROVIDING SAFE WATER TO ENABLE LOCALS TO DRINK, WASH, CLEAN AND IRRIGATE THEIR CROPS AS WELL AS HYDRATE THEIR ANIMALS. OUR THIRST RELIEF PROGRAMS LEAD TO...

THROUGH OUR THIRST RELIEF PROGRAMS, WE'RE PROVIDING SAFE WATER TO ENABLE LOCALS TO DRINK, WASH, CLEAN AND IRRIGATE THEIR CROPS AS WELL AS HYDRATE THEIR ANIMALS. OUR THIRST RELIEF PROGRAMS LEAD TO HEALTHIER LIVES, BETTER EDUCATED COMMUNITIES AND A ROUTE OUT OF POVERTY.

Program 3

Expenses: $1,116,354

ORPHAN KIND- ORPHANED CHILDREN DESERVE THE BEST IN LIFE. THAT'S WHY WE'VE OPTED TO DO AWAY WITH THE 1:1 MODEL. WITH MULTIPLE DONORS PROVIDING EACH CHILD WITH ALL THE ESSENTIALS FOR THEIR EMOTIONAL...

ORPHAN KIND- ORPHANED CHILDREN DESERVE THE BEST IN LIFE. THAT'S WHY WE'VE OPTED TO DO AWAY WITH THE 1:1 MODEL. WITH MULTIPLE DONORS PROVIDING EACH CHILD WITH ALL THE ESSENTIALS FOR THEIR EMOTIONAL, PSYCHOLOGICAL, AND PHYSICAL GROWTH, WE CAN HELP EVERY ORPHAN PAVE A SUSTAINABLE WAY TO A BRIGHTER FUTURE IN THE FACE OF TREMENDOUS LOSS. YOUR SUPPORT PROVIDES NUTRITIOUS MEALS, CLOTHES, HEALTHCARE AND AN EDUCATION TO ORPHANED CHILDREN.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $11,083,870

Program Service Revenue $0

Investment Income $-11,679

Other Revenue $-128,294

TOTAL REVENUE $10,943,897

Expense Breakdown

Grants Paid $4,213,610

Salaries & Benefits $1,686,219

Fundraising Expenses $1,868,616

Program Expenses $7,174,723

Other Expenses $3,561,455

TOTAL EXPENSES $9,528,598

Year-over-Year Comparison

	2023	2022	Change
Revenue	$10,943,897	$7,234,036	+0.5%
Expenses	$9,528,598	$7,530,513	+0.3%
Net Income	$1,415,299	$-296,477	-5.8%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$469,525

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MOSTAFA MAHBOOB	CHIEF DEVELOPMENT OFFICER	40.00	Officer	$128,561	$37,352	$165,913
JOHN ROBBINS	CHIEF EXECUTIVE OFFICER	40.00	Officer	$141,712	$22,348	$164,060
DAWN WILSON	CFO AND COO	40.00	Officer	$121,137	$18,415	$139,552
NADEEM RIAZ	MAJOR GIFTS OFFICER (TO NOV '23	40.00	Highest	$105,459	$2,438	$107,897
REHAN DAWER	CHAIR	2.00	Officer Director	$0	$0	$0
NAIEL IQBAL	TREASURER	2.00	Officer Director	$0	$0	$0
SHAUN AHMAD	DIRECTOR	2.00	Director	$0	$0	$0
PRIANKA FATIMA ALAM	DIRECTOR	2.00	Director	$0	$0	$0
SALMA KAZMI	DIRECTOR	2.00	Director	$0	$0	$0
WASEEM LALA	DIRECTOR	2.00	Director	$0	$0	$0
ADEEM YOUNIS	DIRECTOR	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$10,943,897	$9,528,598	$6,540,891	$1,415,299
2022	$7,234,036	$7,530,513	$4,657,107	$-296,477
2021	$8,905,052	$7,898,717	$5,095,057	$1,006,335
2020	$8,987,514	$8,547,917	$3,557,759	$439,597
2019	$6,069,426	$4,714,182	$2,462,633	$1,355,244
2018	$2,848,378	$2,655,965	$768,691	$192,413