POP CULTURE HERO COALITION

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2015

Legal Domicile

Principal Officer

CHASE MASTERSON

Phone

3236208111

Tax Period

2023-01-01 to 2023-12-31

POP CULTURE HERO COALITION, founded in 2015, is a small nonprofit in the Youth Development sector that reported $392K in total revenue in fiscal year 2023. Revenue fell 28% from the prior year — a significant decline worth monitoring.

Mission

The Coalition flagship program, The Heroic Journey Social Emotional Learning and Mental Health, was produced in Partnership with YMCA of the USA. After a successful, 2 year pilot, the program became Y-USAs nationally endorsed program, working in 47 states. We are scaling to housing projects and underinvested schools

Program Service Accomplishments

Program 1

Expenses: $393,299 Revenue: $385,622

The Heroic Journey Social Emotional Learning and Mental Health is impacting the lives of over 502,500 children, teens, parents and educators at over 1800 locations nationwide. We use evidence-based psychology in combination with iconic narratives that children and teens love, teaching crucial, lifelong skills in ways that excite and engage them. Our acclaimed program features 32 lessons, 8 of which are a Wellness and Nutrition Expansion, which covers healthy screen time, physical exercise, food habits and other forms of physical self-care as an ingegral part of mental wellness and behavioral health.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $359,016

Program Service Revenue $26,506

Investment Income $5,714

Other Revenue $499

TOTAL REVENUE $391,735

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $1,243

Program Expenses $393,299

Other Expenses $404,176

TOTAL EXPENSES $404,176

Year-over-Year Comparison

	2023	2022	Change
Revenue	$391,735	$543,030	-0.3%
Expenses	$404,176	$380,344	+0.1%
Net Income	$-12,441	$162,686	-1.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHASE	MASTERSON	70.00	Officer	$0	$0	$0
CARRIE	GOLDMAN	1.00	Officer	$0	$0	$0
ANGELO	ALCID	1.00		$0	$0	$0
CHRIS	COKER	1.00	Officer	$0	$0	$0
BETTINA	HAUSMANN	0.00		$0	$0	$0
BRYAN	BELL	1.00	Officer	$0	$0	$0
JEANIE	BURDI	1.00		$0	$0	$0
PETER	FRANKL	1.00		$0	$0	$0
LORRAN	GARRISON	1.00		$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$391,735	$404,176	$184,137	$-12,441
2022	$543,030	$380,344	$210,808	$162,686
2021	$115,878	$233,614	$42,910	$-117,736
2021	$115,878	$233,675	$42,850	$-117,797
2020	$105,750	$165,759	$30,839	$-60,009
2019	$108,167	$89,574	$21,583	$18,593
2018	$75,588	$84,327	$2,990	$-8,739