LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU INC (EIN 475565883) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2016

Legal Domicile

Principal Officer

AJ FRELS

Phone

6087822366

Tax Period

2023-01-01 to 2023-12-31

LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU INC, founded in 2016, is a community nonprofit in the Community Improvement sector that reported $2.0M in total revenue in fiscal year 2023. Revenue fell 24% from the prior year — a significant decline worth monitoring.

Mission

TO IMPROVE THE OVERALL IMAGE OF THE GREATER LA CROSSE COUNTY AREA, TO STRENGTHEN THE SPIRIT OF COMMUNITY INVOLVEMENT AMONG OUR CITIZENS AND BUSINESS COMMUNITY, TO ATTRACT VISITORS AND PROMOTE THE HOLDING AND CONDUCTING OF CONVENTIONS, PUBLIC GATHERINGS AND ATTRACTIONS. WE ALSO DEVELOP AND FOSTER CIVIC INTEREST AND PARTICIPATION IN THE ATTRACTION OF VISITORS, THE HOLDING CONVENTIONS AND PUBLIC GATHERINGS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $116,155

Program Service Revenue $1,780,370

Investment Income $19,240

Other Revenue $46,264

TOTAL REVENUE $1,962,029

Expense Breakdown

Grants Paid $0

Salaries & Benefits $857,814

Fundraising Expenses $0

Other Expenses $1,181,268

TOTAL EXPENSES $2,039,082

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,962,029	$2,566,631	-0.2%
Expenses	$2,039,082	$2,175,421	-0.1%
Net Income	$-77,053	$391,210	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$135,534

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
VAL ERICKSON	DIRECTOR	1.00	Director	$0	$0	$0
PETE BOESE	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS RODERIQUE	PRESIDENT	1.00	Officer Director	$0	$0	$0
PAMELA MAAS	DIRECTOR	1.00	Director	$0	$0	$0
DAVID RING	SECRETARY	1.00	Director	$0	$0	$0
PAT STEPHENS	DIRECTOR	1.00	Director	$0	$0	$0
RYAN JOHNSON	DIRECTOR	1.00	Director	$0	$0	$0
DAN WICK	DIRECTOR	1.00	Director	$0	$0	$0
PATRICK BARLOW	DIRECTOR	1.00	Director	$0	$0	$0
DAN STEVENS	DIRECTOR	1.00	Director	$0	$0	$0
STEPHEN COHEN	SECRETARY	1.00	Officer Director	$0	$0	$0
NATHAN FRANKLIN	DIRECTOR	1.00	Director	$0	$0	$0
CHERRYL JOSTAD	DIRECTOR	1.00	Director	$0	$0	$0
JAY PATEL	DIRECTOR	1.00	Director	$0	$0	$0
ASHLEY SANTOLIN	TREASURER	1.00	Officer Director	$0	$0	$0
LYNN ZIELKE	DIRECTOR	1.00	Director	$0	$0	$0
JEN BURCH	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
KALYNN KRUEGER	DIRECTOR	1.00	Director	$0	$0	$0
VICKI MARKUSSEN	DIRECTOR	1.00	Director	$0	$0	$0
BRODY MEIER	DIRECTOR	1.00	Director	$0	$0	$0
DAN KAPANKE	DIRECTOR	1.00	Director	$0	$0	$0
BARB JANSSEN	DIRECTOR	1.00	Director	$0	$0	$0
ARLAN AJ FRELS	EXECUTIVE DIRECTOR	45.00	Officer	$135,534	$0	$135,534

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$1,962,029	$2,039,082	$2,023,178	$-77,053
2022	$2,566,631	$2,175,421	$2,076,977	$391,210
2021	$1,982,792	$1,575,870	$2,328,868	$406,922
2019	$2,400,026	$2,359,135	$1,105,488	$40,891
2018	$2,196,149	$2,222,463	$1,075,341	$-26,314

LA CROSSE COUNTY CONVENTION AND VISITORS BUREAU INC