EXPLORE BRANSON TOURISM (EIN 475633688) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2015

Legal Domicile

Principal Officer

PAMELA YANCEY

Phone

4173344084

Tax Period

2024-01-01 to 2024-12-31

EXPLORE BRANSON TOURISM, founded in 2015, is a community nonprofit in the Community Improvement sector that reported $7.4M in total revenue in fiscal year 2024. Revenue fell 37% from the prior year — a significant decline worth monitoring.

Mission

WE ARE AN ECONOMIC DEVELOPMENT ORGANIZATION FOCUSED ON TOURISM, 12-MONTH ECONOMY WITH A RETURN ON COMMUNITY INVESTMENT FOR OUR MEMBERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $7,247,004

Investment Income $0

Other Revenue $128,433

TOTAL REVENUE $7,375,437

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $7,377,137

TOTAL EXPENSES $7,377,137

Year-over-Year Comparison

	2024	2023	Change
Revenue	$7,375,437	$11,625,878	-0.4%
Expenses	$7,377,137	$11,773,372	-0.4%
Net Income	$-1,700	$-147,494	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$706,711

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
PAMELA YANCEY	PRESIDENT	60.00	Officer	$0	$1,589	$189,635
SAMANTHA GUTTING	SENIOR VP/CS	55.00	Officer	$0	$1,324	$161,673
GRANT SLOAN	VP MEMBER EN	55.00	Officer	$0	$1,441	$122,539
JONAS ARJES	EXECUTIVE VP	55.00	Officer	$0	$1,227	$109,126
AARON MCCULLOUGH	VICE PRESIDE	55.00	Officer	$0	$1,441	$71,556
HEATHER BASKINS-HERMEN	SENIOR VP/CM	55.00	Officer	$0	$117	$52,182
EVAN BRADLEY	VICE CHAIR	2.00	Officer Director	$0	$0	$0
CYNTHIA CARSON	IMM. PAST CH	2.00	Officer Director	$0	$0	$0
MIKE COMBS	VICE CHAIR	2.00	Officer Director	$0	$0	$0
BRYAN COSSIBOOM	DIRECTOR	2.00	Director	$0	$0	$0
PATRICK COX	TREASURER	2.00	Officer Director	$0	$0	$0
STEVE CRITCHFIELD	DIRECTOR	2.00	Director	$0	$0	$0
CASSIE CUNNINGHAM	SECRETARY	2.00	Officer Director	$0	$0	$0
COLE CURRIER	DIRECTOR	2.00	Director	$0	$0	$0
ROB GRIFFITH	BOARD CHAIRM	2.00	Officer Director	$0	$0	$0
TOM HEALEY	VICE CHAIR	2.00	Officer Director	$0	$0	$0
KATIE HODGES	DIRECTOR	2.00	Director	$0	$0	$0
MARSHALL HOWDEN	DIRECTOR	2.00	Director	$0	$0	$0
JOE LOTH	DIRECTOR	2.00	Director	$0	$0	$0
BAY MOURER	DIRECTOR	2.00	Director	$0	$0	$0
JOHN PARKER	DIRECTOR	2.00	Director	$0	$0	$0
MIKE PATRICK	CHAIR ELECT	2.00	Officer Director	$0	$0	$0
PAUL SATTERWHITE	DIRECTOR	2.00	Director	$0	$0	$0
STEVE SCHERER	DIRECTOR	2.00	Director	$0	$0	$0
SCOTT SKOGLUND	DIRECTOR	2.00	Director	$0	$0	$0
CATHY STEPP	EX OFFICIO D	2.00	Director	$0	$0	$0
BRAD THOMAS	DIRECTOR	2.00	Director	$0	$0	$0
WENDY WHITE	VICE CHAIR	2.00	Officer Director	$0	$0	$0
DENNIS WOOD	EX OFFICIO D	2.00	Director	$0	$0	$0
RICK ZIEGENFUSS	EX OFFICIO D	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$7,375,437	$7,377,137	$1,461,246	$-1,700
2023	$11,625,878	$11,773,372	$1,610,542	$-147,494
2022	$7,396,641	$7,363,361	$1,346,449	$33,280
2021	$7,616,014	$7,616,014	$1,396,845	No data
2020	$8,040,099	$8,040,099	$1,787,042	No data
2019	$6,981,904	$6,981,904	$1,247,516	No data
2018	$6,017,268	$6,016,699	$664,118	$569

EXPLORE BRANSON TOURISM