VISIT OVERLAND PARK INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1988

Legal Domicile

Principal Officer

WARREN WILKINSON

Phone

9135532879

Tax Period

2024-01-01 to 2024-12-31

VISIT OVERLAND PARK INC, founded in 1988, is a community nonprofit in the Community Improvement sector that reported $2.9M in total revenue in fiscal year 2024. Revenue grew 12% year-over-year, indicating healthy expansion. Expenses of $2.7M left a modest 8% surplus.

Mission

TO SERVE AS OVERLAND PARK'S OFFICIAL DESTINATION AND MARKETING ORGANIZATION, RESPONSIBLE FOR PROMOTING THE CITY AS AN ATTRACTIVE TRAVEL DESTINATION AND STRENGTHENING THE CITY'S ECONOMIC POSITION THROUGH THE IMPACT OF VISITATION.

Program Service Accomplishments

Program 1

Visit Overland Park Inc planned, implemented, and managed a comprehensive promotion effort that increased the awareness of visitors, businesses, and residents in the region of the qualities that make Overland Park an exceptional tourism destination. The total website sessions for Visit OP exceeded 734K in 2024 while social media generated 8.7M impressions.

Program 2

Marketing efforts included social media, digital advertising, video, print, and website with optimized content.

Program 3

Visit Overland Park assisted citywide efforts that will bring groups of visitors to Overland Park, including conventions, special events, youth sports, and other gatherings. Visit Overland Park...

Visit Overland Park assisted citywide efforts that will bring groups of visitors to Overland Park, including conventions, special events, youth sports, and other gatherings. Visit Overland Park launched a sports tourism initiative in 2022 to enhance the city's presence the sports tourism market and host both regional and national events using existing facilities. Vist Overland Park will be driving increased economic activity through sports in the form of additional overnight stays, which will provide more lodging and sales tax revenues to the City of Overland Park year over year.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $40,000

Program Service Revenue $2,850,577

Investment Income $44,869

Other Revenue $0

TOTAL REVENUE $2,935,446

Expense Breakdown

Grants Paid $0

Salaries & Benefits $950,632

Fundraising Expenses $0

Other Expenses $1,751,969

TOTAL EXPENSES $2,702,601

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,935,446	$2,628,066	+0.1%
Expenses	$2,702,601	$2,572,038	+0.1%
Net Income	$232,845	$56,028	+3.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$268,975

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Warren Wilkinson	President & CEO	40.00	Director	$268,975	$0	$268,975
Eric Olson	Vice President	40.00		$135,000	$0	$135,000
Vaughn Allen	Vice Chair	0.00	Officer Director	$0	$0	$0
Shane DeWald	Secretary	0.00	Officer Director	$0	$0	$0
Darren Chadwick	Past Chair	0.00	Director	$0	$0	$0
Tim Ryan	Board Member	0.00	Director	$0	$0	$0
Don Lenahan	Board Member	0.00	Director	$0	$0	$0
Jessica Hinkle	Treasurer	0.00	Officer Director	$0	$0	$0
Kate Gunja	Board Member	0.00	Director	$0	$0	$0
George Katz	Chairman	0.00	Officer Director	$0	$0	$0
Paul Lyons	Board Member	0.00	Director	$0	$0	$0
Fred Merrill	Board Member	0.00	Director	$0	$0	$0
Matt Ortman	Board Member	0.00	Director	$0	$0	$0
Brett Mitchell	Board Member	0.00	Director	$0	$0	$0
Chris Phelan	Vice Chair	0.00	Officer Director	$0	$0	$0
Kevin Timmons	Board Member	0.00	Director	$0	$0	$0
Curt Skoog	Board Member	0.00	Director	$0	$0	$0
Tracey Osborne Oltjen	Board Member	0.00	Director	$0	$0	$0
Dana Streck	Board Member	0.00	Director	$0	$0	$0
Stephanie White	Board Member	0.00	Director	$0	$0	$0
Jim Holland	Board Member	0.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$2,935,446	$2,702,601	$2,364,287	$232,845
2023	$2,628,066	$2,572,038	$2,250,559	$56,028
2022	$2,749,546	$2,586,355	$2,224,438	$163,191
2021	$2,232,567	$1,797,442	$1,723,906	$435,125
2020	$1,037,918	$1,340,229	$1,303,393	$-302,311
2019	$2,369,326	$2,593,966	$1,545,786	$-224,640
2018	$2,233,395	$2,454,474	$1,763,221	$-221,079