HEARTLAND RURAL COUNSELING SERVICE (EIN 481202311) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2015

Legal Domicile

Principal Officer

AMANDA LANNING

Phone

7854607588

Tax Period

2025-01-01 to 2025-12-31

HEARTLAND RURAL COUNSELING SERVICE, founded in 2015, is a small nonprofit in the Mental Health sector that reported $355K in total revenue in fiscal year 2025. Revenue decreased 6% compared to the prior year.

Mission

FAMILY AND INDIVIDUAL COUNSELING SERVICES

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $354,684

Investment Income $0

Other Revenue $0

TOTAL REVENUE $354,684

Expense Breakdown

Grants Paid $0

Salaries & Benefits $299,304

Fundraising Expenses $0

Program Expenses $348,656

Other Expenses $49,352

TOTAL EXPENSES $348,656

Year-over-Year Comparison

	2025	2024	Change
Revenue	$354,684	$377,163	-0.1%
Expenses	$348,656	$376,373	-0.1%
Net Income	$6,028	$790	+6.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$116,723

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
AMANDA LANNING	EXECUTIVE DIR	40.00	Director Highest	$116,723	$0	$116,723
KAREN SULLIVAN	PRESIDENT	1.00	Officer Director	$0	$0	$0
DANA YOUNGMAN	SECRETARY	1.00	Officer Director	$0	$0	$0
JENNY HURTT	TREASURER	1.00	Officer Director	$0	$0	$0
JUSTIN BARRETT	DIRECTOR	1.00	Director	$0	$0	$0
DON MARTIN	DIRECTOR	1.00	Director	$0	$0	$0
T GLAD-KERSENB	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$354,684	$348,656	$45,532	$6,028
2024	$377,163	$376,373	$39,308	$790
2023	$303,753	$283,553	$36,253	$20,200
2022	$216,746	$224,410	$11,640	$-7,664
2021	$188,442	$188,607	$19,033	$-165
2020	$149,267	$135,145	$19,198	$14,122
2019	$145,048	$144,702	$2,223	$346

HEARTLAND RURAL COUNSELING SERVICE