The URSA Institute

EIN: 510138569 501(c)(3) Civil Rights & Advocacy

San Francisco, CA

Total Revenue
$1,470,481
Total Expenses
$1,464,306
Total Assets
$817,157
Net Assets
$746,629
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1975
Legal Domicile
CA
Principal Officer
JOAN TAYLOR
Phone
8888816619
Tax Period
2025-01-01 to 2025-12-31

The URSA Institute, founded in 1975, is a community nonprofit in the Civil Rights & Advocacy sector that reported $1.5M in total revenue in fiscal year 2025. Revenue decreased 11% compared to the prior year.

Mission

To work collectively in love unity and cultural humility to educate empower and engage our communities to end commercial tobacco use. We believe the elimination of commercial tobacco use is necessary for the health and prosperity of the Black community. We will work towards a tobacco free California where the tobacco industry no longer has influence over our leaders organizations communities and families.

Program Service Accomplishments

Program 1
Expenses: $512,825 Revenue: $0

CALIFORNIA DEPT OF PUBLIC HEALTH: TOBACCO CONTROL CONTRACTS IMPLEMENT and EVALUATE POLICY SYSTEMS and ENVIRONMENTAL CHANGE EFFORTS AIMED AT PREVENTING and REDUCING TOBACCO USE AMONG POPULATION GROUPS...

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CALIFORNIA DEPT OF PUBLIC HEALTH: TOBACCO CONTROL CONTRACTS IMPLEMENT and EVALUATE POLICY SYSTEMS and ENVIRONMENTAL CHANGE EFFORTS AIMED AT PREVENTING and REDUCING TOBACCO USE AMONG POPULATION GROUPS WITH HIGH RATES OF SMOKING

Program 2
Expenses: $185,868 Revenue: $0

CAMPAIGN for TOBACCO FREE KIDS: ENGAGE AFRICAN AMERICAN LEADERSHIP WITH EDUCATION OUTREACH; URGE SUPPORT FOR FEDERAL LEGISLATION THAT WOULD PROHIBIT FLAVORED TOBACCO PRODUCTS: CAMPAIGN SUPPORT AT THE...

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CAMPAIGN for TOBACCO FREE KIDS: ENGAGE AFRICAN AMERICAN LEADERSHIP WITH EDUCATION OUTREACH; URGE SUPPORT FOR FEDERAL LEGISLATION THAT WOULD PROHIBIT FLAVORED TOBACCO PRODUCTS: CAMPAIGN SUPPORT AT THE LOCAL LEVEL TO RESTRICT THE SALE OF FLAVORED TOBACCO PRODUCTS.

Program 3
Expenses: $252,411 Revenue: $0

ROBERT WOODS JOHNSON FOUNDATION OPERATIONAL SUPPORT OF POLICY SYSTEMS and ENVIRONMENTAL CHANGE EFFORTS. STRENGTHEN ORGANIZATIONAL CAPACITY. ADVANCE WORK ON NATIONAL LOCAL LEVELS. CREATE and IMPLEMENT...

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ROBERT WOODS JOHNSON FOUNDATION OPERATIONAL SUPPORT OF POLICY SYSTEMS and ENVIRONMENTAL CHANGE EFFORTS. STRENGTHEN ORGANIZATIONAL CAPACITY. ADVANCE WORK ON NATIONAL LOCAL LEVELS. CREATE and IMPLEMENT LEADERSHIP DEVELOPMENT INITIATIVE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $1,470,481
Program Service Revenue $0
Investment Income $0
Other Revenue $0
TOTAL REVENUE $1,470,481

Expense Breakdown

Grants Paid $0
Salaries & Benefits $571,642
Fundraising Expenses $0
Program Expenses $1,164,375
Other Expenses $892,664
TOTAL EXPENSES $1,464,306

Year-over-Year Comparison

2025 2024 Change
Revenue $1,470,481 $1,660,939 -0.1%
Expenses $1,464,306 $1,657,200 -0.1%
Net Income $6,175 $3,739 +0.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Governance

Voting Members
3
Independent Members
N/A
Employees
11
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
0
$0
Total Directors
2
$0
Key Employees
1
$135,095
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Carol McGruder EXECUTIVE DIRECTOR 40.00
Key Emp
$135,095 $0 $135,095
Michael Jang PRESIDENT 0.00
Director
$0 $0 $0
Ernie Fazio SECRETARY 0.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,470,481 $1,464,306 $817,157 $6,175
2024 $1,660,939 $1,657,200 $909,950 $3,739
2023 $1,545,464 $1,490,997 $998,810 $54,467
2019 $765,454 $570,196 $402,781 $195,258
2018 $498,349 $413,311 $197,535 $85,038
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