OKLAHOMA BEEF COUNCIL

EIN: 510165798

OKLAHOMA CITY, OK

Total Revenue
$5,148,325
Total Expenses
$4,946,276
Total Assets
$2,355,621
Net Assets
$1,612,118
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1991
Legal Domicile
OK
Principal Officer
HEATHER BUCKMASTER
Phone
4058403777
Tax Period
2023-10-01 to 2024-09-30

OKLAHOMA BEEF COUNCIL, founded in 1991, is a community nonprofit that reported $5.1M in total revenue in fiscal year 2023. Revenue surged 22% from the prior year, signaling strong growth momentum. Expenses of $4.9M left a modest 4% surplus.

Mission

STRENGTHEN BEEF DEMAND IN THE DOMESTIC AND GLOBAL MARKETPLACE.

Program Service Accomplishments

Program 1
Expenses: $390,622 Revenue: $407,067

THE OBC INVESTS IN NATIONAL PROGRAMS DESIGNED TO DRIVE AND ENHANCE THE DEMAND FOR BEEF. FUNDING HELPS ENSURE BEEF CHECKOFF DOLLARS ARE INVESTED IN HIGH POPULATION CENTERS WHERE THE LARGEST BASE OF...

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THE OBC INVESTS IN NATIONAL PROGRAMS DESIGNED TO DRIVE AND ENHANCE THE DEMAND FOR BEEF. FUNDING HELPS ENSURE BEEF CHECKOFF DOLLARS ARE INVESTED IN HIGH POPULATION CENTERS WHERE THE LARGEST BASE OF CONSUMERS LIVE. AS AN EXAMPLE, THE OBC HELPED FUND TWO INTEGRATED SUMMER DIGITAL MARKETING INITIATIVES IN KEY POPULATIONS CENTERS WHERE BEEF ADS WERE SEEN MORE THAN 20 MILLION TIMES ACROSS ALL DIGITAL PLATFORMS. FUNDING ALSO PROVIDED SUPPORT FOR STATE SERVICES SUCH AS DESIGN AND IT SERVICES FOR STATES WITH SMALLER BUDGETS. FINALLY, THE OBC PROVIDED FUNDING SUPPORT FOR BEEF QUALITY RESEARCH IN 2024.

Program 2
Expenses: $199,747 Revenue: $208,156

OBC INVESTS IN THE UNITED STATES MEAT EXPORT FEDERATION, A CONTRACTOR TO THE BEEF CHECKOFF. THE BEEF EXPORT MARKET ADDS MORE THAN $400 PER HEAD TO THE PRICE OF FED CATTLE. IN 2024, OBC INVESTED IN...

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OBC INVESTS IN THE UNITED STATES MEAT EXPORT FEDERATION, A CONTRACTOR TO THE BEEF CHECKOFF. THE BEEF EXPORT MARKET ADDS MORE THAN $400 PER HEAD TO THE PRICE OF FED CATTLE. IN 2024, OBC INVESTED IN RETAIL/FOODSERVICE PROMOTIONS AND EDUCATION PROGRAMS IN JAPAN, SOUTH KOREA, MEXICO AND AFRICA. AS AN EXAMPLE OF THESE EFFORTS IN JAPAN, THE US MEAT EXPORT FEDERATION, A CONTRACTOR TO THE BEEF CHECKOFF, CONDUCTED A ROADSHOW CAMPAIGN IN ALL 33 COSTCO OUTLETS SHOWCASING U.S. BEEF TO CONSUMERS VIA TASTING DEMONSTRATIONS AND PROMOTIONS HIGHLIGHTING A WIDE RANGE OF U.S. BEEF CUTS. THE ROADSHOW WHICH WAS MADE POSSIBLE WITH OKLAHOMA BEEF COUNCIL FUNDS, ACHIEVED REMARKABLE SUCCESS, WITH U.S. BEEF SALES EXCEEDING 707,000 LBS., A SUBSTANTIAL 91% INCREASE DURING THE PROMOTION PERIOD.

Program 3
Expenses: $904,136 Revenue: $942,199

OKLAHOMA PROGRAMS ARE DESIGNED TO STRENGTHEN BEEF DEMAND IN OKLAHOMA. AS AN EXAMPLE, THE OBC FUNDED TWO E-COMMERCE PROMOTIONS DRIVING BEEF SALES WITH MAJOR RETAILERS LEADING TO MORE THAN $5 MILLION...

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OKLAHOMA PROGRAMS ARE DESIGNED TO STRENGTHEN BEEF DEMAND IN OKLAHOMA. AS AN EXAMPLE, THE OBC FUNDED TWO E-COMMERCE PROMOTIONS DRIVING BEEF SALES WITH MAJOR RETAILERS LEADING TO MORE THAN $5 MILLION DOLLARS IN INCREMENTAL BEEF SALES. IN ADVERTISING, OBC PROMOTIONAL EFFORTS INCLUDED AN 11 MONTH DIGITAL MARKETING CAMPAIGN WITH A GOAL OF INSPIRING AND EDUCATING CONSUMERS IN OKLAHOMA ABOUT THE VALUE OF BEEF. WITH A STRONG EMPHASIS ON CONNECTED TV, THE OKLAHOMA BEEF COUNCIL SHOWED ADS ON LIVE SPORTS INCLUDING OKLAHOMA BOWL GAMES AND THE 2024 SUMMER GAMES IN PARIS. OVERALL, THE CAMPAIGN REACHED OKLAHOMA CONSUMERS 20 MILLION TIMES. IN ADDITION, OBC LAUNCHED ADVERTISING FOR THE BEEF CHECKOFF-FUNDED SPORTS NUTRITION GAME PLAN, A COMPREHENSIVE NUTRITION PROGRAM THAT HIGHLIGHTS BEEF AS THE PREMIER PROTEIN SOURCE FOR ATHLETES. WITH JUST ONE AD IN AN EMAIL NEWSLETTER, THE OBC SIGNED-UP 90 NEW COACHES, INTERESTED IN INTEGRATING THE SPORTS NUTRITION GAME PLAN INTO THEIR PROGRAMS.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $5,057,664
Investment Income $84,492
Other Revenue $6,169
TOTAL REVENUE $5,148,325

Expense Breakdown

Grants Paid $0
Salaries & Benefits $306,081
Fundraising Expenses $0
Program Expenses $4,853,345
Other Expenses $4,640,195
TOTAL EXPENSES $4,946,276

Year-over-Year Comparison

2023 2022 Change
Revenue $5,148,325 $4,232,288 +0.2%
Expenses $4,946,276 $4,041,214 +0.2%
Net Income $202,049 $191,074 +0.1%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
9
Independent Members
9
Employees
5
Volunteers
15

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
1
$131,523
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MELODY VARNER CHAIRMAN 2.00
Director
$0 $0 $0
LEANNE ROBISON VICE CHAIRMAN 2.00
Director
$0 $0 $0
CHUCK COFFEY SECTRETARY/TREASURER 2.00
Director
$0 $0 $0
RUSSELL BOLES MEMBER 2.00
Director
$0 $0 $0
NIKKI CALLISON MEMBER 2.00
Director
$0 $0 $0
JORDAN DAVIS COOK MEMBER 2.00
Director
$0 $0 $0
JESS KANE MEMBER 2.00
Director
$0 $0 $0
PAUL JACKSON MEMBER 2.00
Director
$0 $0 $0
ALAN JETT MEMBER 2.00
Director
$0 $0 $0
HEATHER BUCKMASTER EXECUTIVE DIRECTOR 40.00
Officer
$110,050 $21,473 $131,523
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $5,148,325 $4,946,276 $2,355,621 $202,049
2023 $4,232,288 $4,041,214 $1,982,735 $191,074
2022 $4,634,376 $4,598,935 $1,855,156 $35,441
2021 $4,382,142 $4,475,901 $1,793,159 $-93,759
2020 $4,360,790 $4,548,697 $1,856,698 $-187,907
2019 $4,432,130 $4,379,962 $2,024,584 $52,168
2018 $4,844,414 $4,428,341 $1,985,715 $416,073
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