AMERICAN SCHOOL COUNSELOR ASSOCIATION

EIN: 510237968 501(c)(3) Education

ALEXANDRIA, VA

Total Revenue
$11,703,069
Total Expenses
$12,444,787
Total Assets
$10,536,205
Net Assets
$6,524,366
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1969
Legal Domicile
DC
Principal Officer
JILL COOK
Phone
7036832722
Tax Period
2024-10-01 to 2025-09-30

AMERICAN SCHOOL COUNSELOR ASSOCIATION, founded in 1969, is a mid-sized nonprofit in the Education sector that reported $11.7M in total revenue in fiscal year 2024.

Mission

THE MISSION OF THE AMERICAN SCHOOL COUNSELOR ASSOCIATION (ASCA) IS TO REPRESENT THE SCHOOL COUNSELING PROFESSION AND EQUIP SCHOOL COUNSELORS TO CREATE EQUITABLE OPPORTUNITIES AND INCLUSIVE ENVIRONMENTS THAT ENABLE EACH AND EVERY STUDENT TO SUCCEED.

Program Service Accomplishments

Program 1
Expenses: $4,317,158 Revenue: $3,141,496

CONFERENCES: PROVIDES A FORUM FOR THE EXCHANGE OF METHODS AND INFORMATION RELATED TO SCHOOL COUNSELING.

Program 2
Expenses: $1,211,020 Revenue: $4,387,566

MEMBERSHIP: OFFERS MEMBERS PERIODICALS, PROFESSIONAL DEVELOPMENT, PEER NETWORKING AND TOOLS TO FURTHER THE NEEDS AND MISSION OF SCHOOL COUNSELORS TO HELP MEMBERS GROW PROFESSIONALLY AS WELL AS...

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MEMBERSHIP: OFFERS MEMBERS PERIODICALS, PROFESSIONAL DEVELOPMENT, PEER NETWORKING AND TOOLS TO FURTHER THE NEEDS AND MISSION OF SCHOOL COUNSELORS TO HELP MEMBERS GROW PROFESSIONALLY AS WELL AS PERSONALLY.

Program 3
Expenses: $1,114,782 Revenue: $1,876,004

TRAINING AND EDUCATION: INCLUDES ALL PROFESSIONAL DEVELOPMENT FOR ASCA INCLUDING ASCA ON-SITE TRAINING, ONLINE LEARNING, COACHING, CONSULTING AND THE ASCA ANNUAL CONFERENCE PRESENTATIONS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $12
Program Service Revenue $11,102,149
Investment Income $700,244
Other Revenue $-99,336
TOTAL REVENUE $11,703,069

Expense Breakdown

Grants Paid $0
Salaries & Benefits $3,289,096
Fundraising Expenses $0
Program Expenses $10,730,994
Other Expenses $9,155,691
TOTAL EXPENSES $12,444,787

Year-over-Year Comparison

2024 2023 Change
Revenue $11,703,069 $11,270,232 +0.0%
Expenses $12,444,787 $11,573,265 +0.1%
Net Income $-741,718 $-303,033 +1.4%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
9
Independent Members
9
Employees
17
Volunteers
1000

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$1,055,394
Total Directors
9
$0
Key Employees
2
$467,000
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
CHRISTY WELCH CHAIRMAN, BOD 1.00
Officer Director
$0 $0 $0
EBONEE MAGEE-DORSEY ASST. CHAIR 1.00
Officer Director
$0 $0 $0
MATTHEW BERRY BOARD OF DIRECTORS 1.00
Director
$0 $0 $0
STEPHEN SHARP BOARD OF DIRECTORS 1.00
Director
$0 $0 $0
ROBERTO AGUILAR BOARD OF DIRECTORS 1.00
Director
$0 $0 $0
MONICA BRYANT BOARD OF DIRECTORS 1.00
Director
$0 $0 $0
RICHARD TENCH BOARD OF DIRECTORS 1.00
Director
$0 $0 $0
JOSEPH BATIANO BOARD OF DIRECTORS 1.00
Director
$0 $0 $0
PRISCILLA GRIJALVA BOARD OF DIRECTORS 1.00
Director
$0 $0 $0
JILL COOK EXECUTIVE DIRECTOR 40.00
Officer
$366,955 $62,971 $429,926
HAROLD E SPARKS DEPUTY EXECUTIVE DIRECTOR 40.00
Officer
$311,306 $37,119 $348,425
AMANDA FITZGERALD ASSISTANT DEPUTY EXEC DIR 40.00
Officer
$249,644 $27,399 $277,043
KATHLEEN RAKESTRAW DIRECTOR OF COMMUNICATIONS 40.00
Key Emp
$200,393 $34,147 $234,540
BRIAN LEVY DIRECTOR OF SALES & PARTNERSHIPS 40.00
Key Emp
$200,393 $32,067 $232,460
LEISL MORIARTY DIRECTOR OF AFFILIATE RELATIONS 40.00
Highest
$171,365 $21,223 $192,588
ANGELA HICKMAN DIRECTOR OF RESEARCH & MARKETING 40.00
Highest
$148,943 $27,296 $176,239
DEIRDRA WILLIAMS DIRECTOR OF PROGRAMS & ADVOCACY 40.00
Highest
$148,943 $23,884 $172,827
KELLY FREY DIRECTOR OF MEETINGS & CONFERENCES 40.00
Highest
$148,950 $23,032 $171,982
JENNIFER WALSH DIRECTOR OF EDUCATION & TRAINING 40.00
Highest
$137,019 $19,704 $156,723
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $11,703,069 $12,444,787 $10,536,205 $-741,718
2024 $11,270,232 $11,573,265 $11,092,244 $-303,033
2023 $11,135,508 $10,951,247 $10,302,965 $184,261
2022 $10,877,684 $9,510,059 $8,543,371 $1,367,625
2021 $9,517,838 $8,394,035 $8,292,034 $1,123,803
2020 $7,522,290 $6,369,357 $7,066,172 $1,152,933
2019 $6,828,555 $7,256,651 $5,439,971 $-428,096
2018 $6,959,703 $6,985,571 $5,622,516 $-25,868
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