STAY THE TRAIL EDUCATION & STEWARDSHIP ALLIANCE

STAY THE TRAIL'S PRIMARY FOCUS IS EDUCATION AND DIRECT DELIVERY OF THE CORE MESSAGE. ON-THE-GROUND, DIRECT USER CONTACTS ARE THE HALLMARK OF THE STAY THE TRAIL PROGRAM AND HAVE BEEN ESTABLISHED AS A NATIONALLY-RECOGNIZED EFFORT. UTILIZING SEVERAL METHODS, WE CAN SAFELY INTERACT WITH PEOPLE ON THE GROUND, WHETHER AT A TRAILHEAD, STAGING AREA, ON THE TRAIL OR AT SMALL ORGANIZED VOLUNTEER/STEWARDSHIP PROJECTS. OUTREACH METHODS CAN INCLUDE A COMPLETE SET-UP WITH ONE OF THE TWO STT EDUCATIONAL TRAILERS, A SMALLER TABLETOP BOOTH SET-UP FOR INDOOR VENUES, AND A POP-UP TENT AND TABLE AT EVENTS WITH LIMITED SPACE OR STAFFED BY VOLUNTEERS. ADDITIONALLY, WE GET OUT ON THE TRAILS AND MAKE CONTACTS USING THE PROGRAM'S ATV, UTV, TRUCKS, OR EMPLOYEE MOTORCYCLES. EVENT VENUES INCLUDE BUT ARE NOT LIMITED TO, TRAILHEADS, TRAILS, EXPOS, OPEN HOUSES, AND ORGANIZED CLUB AND MOTORSPORTS EVENTS. 2023 EDUCATION OUTREACH SUMMARY 78 TOTAL STAFFED EVENTS/AREA VISITS 117 DAYS WITH BOOTS ON THE GROUND 10,975 OVERALL DIRECT CONTACTS 70,750 EXPOSED TO THE PROGRAM THROUGH EVENTS 6,676,548 EXPOSED TO THE PROGRAM THROUGH MIXED-MEDIA MESSAGING, 4 HIGHWAY BILLBOARDS WITH 23-MONTH RUNTIME (DOES NOT INCLUDE THE 4 MOBILE BILLBOARDS) 323,060 PEOPLE REACHED ON SOCIAL MEDIA (FB, IG) OVER 12,000 MILES TRAVELED TO AND FROM EVENTS OVER 1,229 MILES TRAVELED ON PUBLIC MOTORIZED ROUTES BY DIRTBIKE/ATV/SXS/4X4 1,015 VOLUNTEER HOURS AT EDUCATION & OUTREACH EVENTS 1,647 VOLUNTEER HOURS FROM 23 VOLUNTEER/STEWARDSHIP PROJECTS 11 YOUTH-FOCUSED EVENTS THAT INCLUDED THE REDESIGNED AND REBUILT RC CHALLENGE COURSE & ROHVER- THE STT MASCOT 2 7 NEW AREAS/EVENTS WERE VISITED THIS YEAR OVER 500 HOURS ON USFS LANDS OVER 175 HOURS ON BLM LANDS OVER 300 HOURS ON OTHER LAND/PROPERTY/BUSINESS OVER 8,500 PACKAGES OF PRINTED EDUCATIONAL MATERIALS WERE DISTRIBUTED