ARMED FORCES MARKETING COUNCIL (EIN 520896657) - Form 990 Financial Analysis & Trantor Score

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Tuckman-Chang Vulnerability Assessment

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1969

Legal Domicile

Principal Officer

THOMAS GORDY

Phone

5712299294

Tax Period

2025-01-01 to 2025-12-31

ARMED FORCES MARKETING COUNCIL, founded in 1969, is a small nonprofit in the Community Improvement sector that reported $391K in total revenue in fiscal year 2018.

Mission

PROVIDES A FORUM TO ADDRESS INDUSTRY-WIDE ISSUES IN SUPPORT OF MILITARY RESALE SERVICES.

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Trantor Score

Financial Health & Payment Capacity Assessment (FICO Scale: 300–850)

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $487,350

Investment Income $5

Other Revenue $645

TOTAL REVENUE $488,000

Expense Breakdown

Grants Paid $0

Salaries & Benefits $445,200

Fundraising Expenses $0

Other Expenses $42,800

TOTAL EXPENSES $488,000

Year-over-Year Comparison

	2025	2024	Change
Revenue	$488,000	$470,536	+0.0%
Expenses	$488,000	$470,536	+0.0%
Net Income	$0	$0	N/A

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$366,436

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
PETER J MURPHY	CHAIRMAN	1.00	Officer Director	$0	$0	$0
F JED BECKER	VICE CHAIRMAN	1.00	Officer Director	$0	$0	$0
PAUL HOGAN	TREASURER	1.00	Officer Director	$0	$0	$0
THOMAS T GORDY	PRESIDENT	50.00	Officer	$339,256	$27,180	$366,436

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$488,000	$488,000	$162,159	No data
2024	$470,536	$470,536	$110,595	No data
2023	$476,983	$476,983	$90,488	No data
2022	$436,080	$436,080	$81,527	No data
2021	$409,268	$409,268	$93,016	No data
2020	$403,173	$403,173	$115,584	No data
2019	$408,076	$408,076	$102,898	No data
2018	$391,413	$391,413	$90,849	No data

ARMED FORCES MARKETING COUNCIL