LOCAL MEDIA ASSOCIATION

EIN: 520914204

LAKE CITY, MI

Total Revenue
$1,302,843
Total Expenses
$1,615,598
Total Assets
$2,096,512
Net Assets
$1,969,551
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1971
Legal Domicile
IL
Principal Officer
JOHN SMALL
Phone
2318398651
Tax Period
2024-01-01 to 2024-12-31

LOCAL MEDIA ASSOCIATION, founded in 1971, is a community nonprofit that reported $1.3M in total revenue in fiscal year 2024. Revenue fell 53% from the prior year — a significant decline worth monitoring. Expenses of $1.6M exceeded revenue, resulting in a 24% operating deficit.

Mission

HELPING LOCAL MEDIA COMPANIES DISCOVER NEW AND SUSTAINABLE BUSINESS MODELS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $158,305
Program Service Revenue $1,016,341
Investment Income $91,697
Other Revenue $36,500
TOTAL REVENUE $1,302,843

Expense Breakdown

Grants Paid $226,386
Salaries & Benefits $1,075,588
Fundraising Expenses $0
Program Expenses $981,807
Other Expenses $313,624
TOTAL EXPENSES $1,615,598

Year-over-Year Comparison

2024 2023 Change
Revenue $1,302,843 $2,767,502 -0.5%
Expenses $1,615,598 $2,602,626 -0.4%
Net Income $-312,755 $164,876 -2.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
21
Independent Members
21
Employees
19
Volunteers
21

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
8
$405,223
Total Directors
21
$0
Key Employees
1
$252,442
Highest Compensated
6
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
TRACY BROWN SECRETARY 3.00
Officer Director
$0 $0 $0
STEPHANIE SLAGLE DIRECTOR 1.00
Director
$0 $0 $0
TODD HANDY DIRECTOR 1.00
Director
$0 $0 $0
TOBY COLLODORA DIRECTOR 1.00
Director
$0 $0 $0
SONNY MESSIAH JILES DIRECTOR 1.00
Director
$0 $0 $0
SONALI VERMA DIRECTOR 1.00
Director
$0 $0 $0
RICH HOOVER DIRECTOR 1.00
Director
$0 $0 $0
LIZ WHITE SECOND VICE CHAIRMAN 3.00
Officer Director
$0 $0 $0
JUDI TERZOTIS DIRECTOR 1.00
Director
$0 $0 $0
KEVIN LLOYD DIRECTOR 1.00
Director
$0 $0 $0
AMBER ALDRICH DIRECTOR 1.00
Director
$0 $0 $0
KEN DOCTOR DIRECTOR 1.00
Director
$0 $0 $0
JODELLE BAILEY DIRECTOR 1.00
Director
$0 $0 $0
DEANNA FOX DIRECTOR 1.00
Director
$0 $0 $0
JEFF MORIARTY DIRECTOR 1.00
Director
$0 $0 $0
CHRIS WEATHERLY DIRECTOR 1.00
Director
$0 $0 $0
CYNTHIA DUBOSE DIRECTOR 1.00
Director
$0 $0 $0
CATHERINE BADALAMENTE IMMEDIATE PAST CHAIRMAN 3.00
Officer Director
$0 $0 $0
ERIC BARNES TREASURER 3.00
Officer Director
$0 $0 $0
J TOM SHAW CHAIRMAN 3.00
Officer Director
$0 $0 $0
JANIS WARE FIRST VICE CHAIRMAN 3.00
Officer Director
$0 $0 $0
NANCY CAWLEY LANE CO-CEO 18.00
Officer
$280,777 $11,247 $292,024
JANICE NORMAN DIRECTOR OF ACCOUNTING AND 20.00
Officer
$90,708 $22,491 $113,199
JOHN SMALL CO-CEO 31.00
Key Emp
$224,041 $28,401 $252,442
JULIA CAMPBELL EMPLOYEE 40.00
Highest
$165,401 $22,592 $187,993
JOHN CELESTAND EMPLOYEE 0.00
Highest
$137,639 $5,530 $143,169
PENNY RIORDAN EMPLOYEE 33.00
Highest
$157,325 $6,317 $163,642
FRANK MUNGEAM CHIEF INNOVATION OFFICER 7.00
Highest
$196,240 $20,199 $216,439
APRYL PILOLLI EMPLOYEE 17.00
Highest
$132,182 $17,649 $149,831
LINDSEY LEISHER ESTES EMPLOYEE 25.00
Highest
$110,731 $4,577 $115,308
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $1,302,843 $1,615,598 $2,096,512 $-312,755
2023 $2,767,502 $2,602,626 $2,667,250 $164,876
2022 $4,247,970 $4,463,902 $3,525,556 $-215,932
2021 $4,206,855 $3,215,414 $6,753,450 $991,441
2020 $12,083,932 $11,875,646 $3,111,253 $208,286
2019 $1,229,493 $1,366,671 $1,596,263 $-137,178
2018 $1,114,428 $999,015 $1,677,495 $115,413
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