PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS INC

EIN: 521218336 501(c)(3) Animal-Related

NORFOLK, VA

Total Revenue
$110,179,122
Total Expenses
$79,894,716
Total Assets
$82,027,078
Net Assets
$67,879,335
🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Sign In — Free (10 views/day)

Financial Trends

Organization Details

Formation Year
1980
Legal Domicile
VA
Principal Officer
INGRID NEWKIRK
Phone
7579628364
Tax Period
2024-08-01 to 2025-07-31

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS INC, founded in 1980, is a major nonprofit in the Animal-Related sector that reported $110.2M in total revenue in fiscal year 2024. Revenue surged 43% from the prior year, signaling strong growth momentum. The organization ran a surplus of $30.3M, a strong 27% operating margin.

Mission

PROTECTION OF ANIMAL RIGHTS

Program Service Accomplishments

Program 1
Expenses: $27,175,497 Revenue: $786,198

RESEARCH, INVESTIGATIONS, AND RESCUESPETA'S DETERMINED TEAM OF FIELDWORKERS AND CRUELTY INVESTIGATORS ARE STOPPING ABUSE AND TRANSFORMING ANIMAL LIVES ON A MASSIVE SCALE.OUR EMERGENCY RESPONSE TEAM...

Read more

RESEARCH, INVESTIGATIONS, AND RESCUESPETA'S DETERMINED TEAM OF FIELDWORKERS AND CRUELTY INVESTIGATORS ARE STOPPING ABUSE AND TRANSFORMING ANIMAL LIVES ON A MASSIVE SCALE.OUR EMERGENCY RESPONSE TEAM IS ON CALL 24/7, AND THEY ARE THE ONLY GROUP THAT OFFERS CRUELTY CASEWORK HELP ALL OVER THE WORLD, QUICKLY RESPONDING TO MORE THAN 12,500 CALLS AND E-MAILS REGARDING CRUELTY TO ANIMALS IN 2025 ALONE. THE TEAM'S WORK IS TOUCHING LIVES ACROSS THE GLOBE, FROM PROMPTING THE SEIZURE OF MORE THAN 300 RATS FROM CONFINED, FILTHY CAGES IN CANTON, OHIO, TO SECURING TRANSPORT AND SHELTER FOR A CAT WHO WAS BEING ABUSED BY A GROUP OF CHILDREN IN AFGHANISTAN.PETA'S MOBILE CLINICS DIVISION SPAYED OR NEUTERED MORE THAN 11,200 CATS AND DOGS, INCLUDING NEARLY 750 FERAL CATS AND 930 PITBULLS AT A REDUCED COST OR FREE OF CHARGE. THIS VITAL PROGRAM HAS STERILIZED MORE THAN 249,000 COMPANION ANIMALS SINCE ITS INCEPTION, KEEPING GENERATIONS OF ANIMALS FROM BEING ABANDONED TO THE STREETS OR ALREADY OVERBURDENED SHELTERS.WE BUILT AND DELIVERED NEARLY 100 STURDY DOGHOUSES AND BAGGED ALMOST 1,200 BALES OF STRAW, PROVIDING A BIT OF COMFORT TO NEGLECTED "BACKYARD" DOGS WHO ARE FORCED TO LIVE OUTDOORS. PETA DONORS HAVE HELPED OUR TEAM DELIVER NEARLY 8,400 FREE DOGHOUSES TO DOGS WITH LITTLE TO NO PROTECTION FROM EVEN THE MOST EXTREME WEATHER.WITH SUPPORT FROM PETA, WEST HOLLYWOOD BANNED PET-STORE SALES OF ANIMALS, OJAI, CALIFORNIA, BECAME THE FIRST CITY IN THE U.S. TO BAN "TORTURE BREEDING," PETCO RECOMMITTED TO SELLING RABBITS ONLY FOR ADOPTION, SIMON PROPERTY GROUP SHUT DOWN A RAGING REPTILES STORE, AND THE UNIVERSITY OF SOUTHERN CALIFORNIA SPARED DOZENS OF DOVES BY USING DRONES FOR ITS 2025 COMMENCEMENT.WE HELPED PUSH THE CITY COUNCIL OF CULVER CITY, CALIFORNIA, TO BAN GLUE TRAPS, BECOMING THE THIRD U.S. CITY TO BAN THESE VILE DEVICES AS A RESULT OF PETA'S ADVOCACY. DOLLARAMA, CANADA'S LARGEST DOLLAR STORE CHAIN, MOVED TO BAN THEM IN ALL 1,600 OF ITS STORES AFTER HEARING FROM PETA AND MORE THAN 60,000 OF OUR SUPPORTERS, AND LOWE'S BANNED THE SALE OF GLUE TRAPS ON ITS WEBSITE. OUR RELENTLESS ADVOCACY HAS LED DOZENS OF OTHERS FROM MULTIPLE AIRPORTS TO THE NEW YORK CITY POLICE DEPARTMENT TO SWEAR OFF GLUE TRAPS.WE FILED A GROUNDBREAKING LAWSUIT AGAINST THE AMERICAN KENNEL CLUB, CHALLENGING STANDARDS THAT CAUSE LIFELONG SUFFERING FOR MILLIONS OF PUGS, BULLDOGS, AND OTHER POPULAR DOG BREEDS.PETA'S GLOBAL COMPASSION FUND (GCF) IS DRIVING SIGNIFICANT CHANGE FOR ANIMALS. GCF SUPPORTED TEAMS ARE HOSTING FREE AND LOW-COST SPAY/NEUTER CLINICS THAT ARE ATTRACTING THOUSANDS, PROVIDING DESPERATELY NEEDED VETERINARY CARE, FOSTERING COMPASSION IN YOUNG PEOPLE THROUGH CELEBRATED HUMANE EDUCATION COURSES, WORKING WITH OFFICIALS TO IMPROVE ANIMAL PROTECTION LAWS, AND RESCUING ANIMALS FROM DIRE SITUATIONS.IN 2025 ALONE, THE GCF AND ITS LOCAL PARTNERS SPAYED OR NEUTERED MORE THAN 25,000 ANIMALS, PREVENTING TENS OF THOUSANDS MORE FROM BEING BORN INTO HUNGER, DISEASE, NEGLECT, AND CRUELTY. TEAMS AT A WIDELY PUBLICIZED SPAY/NEUTER CLINIC IN CANCUN, MEXICO, SUCCEEDED IN "FIXING" 655 ANIMALS IN JUST TWO DAYS AS VETERINARY STAFF DELIVERED CARE FOR PARASITES, PAINFULLY OVERGROWN NAILS, AND MANY OTHER CONDITIONS THEIR IMPOVERISHED OWNERS COULDN'T AFFORD TO TREAT.IN SOUTH AFRICA, WHERE MORE THAN 4 MILLION VILLAGE ANIMALS ROAM, SUPPORT FROM THE GCF HELPED THE WELLINGTON SPCA STERILIZE THOUSANDS OF COMPANION ANIMALS AND PROVIDED THEM WITH MUCH NEEDED CARE. GCF PARTNERS IN ROMANIA ARE PERFORMING HUNDREDS OF SPAY AND NEUTER SURGERIES EACH MONTH AT NO COST, WHILE THEY QUICKLY RESPOND TO A CONSTANT STREAM OF CALLS ABOUT ABUSE AND NEGLECT.HUNDREDS OF DONKEYS, HORSES, AND OTHER ANIMALS NEAR THE ANCIENT CITY OF PETRA, JORDAN, ARE THRIVING WITH THE HELP OF THE GCF FOUNDED PETRA VETERINARY CLINIC. THE CLINIC STAFF ARE OFTEN THE ONLY HOPE FOR THE MANY ANIMALS FORCED TO HAUL TOURISTS WITHOUT ADEQUATE FOOD, WATER, OR REST AT THIS WORLD HERITAGE SITE, AS THEY TREAT FESTERING WOUNDS, COLIC, AND OTHER PAINFUL AND POTENTIALLY DEADLY CONDITIONS, WHILE PROVIDING CRITICAL LESSONS IN COMPASSION TO OWNERS AND THE LOCAL COMMUNITY.UNSTERILIZED DOGS AND CATS CAN SPREAD A CONTAGIOUS FORM OF CANCER KNOWN AS TRANSMISSIBLE VENEREAL TUMOR, OR TVT, WHICH CAUSES OPEN, BLOODY WOUNDS. GCF SUPPORTED AMPON ALAGA IN THE PHILIPPINES HAS SPONSORED CHEMOTHERAPY FOR DOZENS OF AFFLICTED ANIMALS, TRANSPORTING THEM TO AND FROM THEIR APPOINTMENTS, AND SPAYING OR NEUTERING THEM WHEN THEY'VE RECOVERED.IN WAR RAVAGED UKRAINE, THE GLOBAL COMPASSION FUND POWERS THE WORK OF MOBILE FIRST RESPONSE UNITS WHO RISK EVERYTHING TO RESCUE ABANDONED AND TRAUMATIZED ANIMALS AND DELIVER CRITICAL VETERINARY CARE. SINCE THE WAR BEGAN, THESE DEDICATED TEAMS HAVE SAVED NEARLY 30,000 DONKEYS, DOGS, CATS, HORSES, GOATS, PIGS, DUCKS, RABBITS, AND CHICKENS DESPITE LOSING TWO BELOVED COLLEAGUES TO ENEMY FIRE.GCF IS POWERING THE WORK OF ORGANIZATIONS THAT ARE OFFERING HUMANE EDUCATION COURSES TO TEACHERS WORLDWIDE IN MULTIPLE LANGUAGES, PROVIDING YOUNG PEOPLE WITH FUN FILLED LESSONS ON EMPATHY AND RESPECT. IN INDIA, THE GCF BACKED COMPASSIONATE CITIZEN PROGRAM HAS REACHED ALMOST 90 MILLION STUDENTS ACROSS ALMOST 200,000 SCHOOLS SINCE 2000, TEACHING CRITICAL LESSONS IN EMPATHY AND KINDNESS FOR ALL LIVING BEINGS.LIFE CHANGING MECHANIZATION PROJECTS IN INDIA SUPPORTED BY THE GCF HAVE NOW FREED 57,442 BULLOCKS AND 216 DONKEYS FROM LIVES OF FORCED LABOR. TODAY, MORE THAN 2,345 RESCUED ANIMALS ACROSS INDIA AND UKRAINE LIVE AT GCF SUPPORTED SANCTUARIES WHERE COMMITTED CARETAKERS LOOK AFTER THEIR EVERY NEED AND PROVIDE VETERINARY CARE, NUTRITIOUS FOOD, AND A CHANCE TO REST AND REHABILITATE. MANY ANIMALS IN INDIA WERE RETIRED FROM FORCED LABOR, AND ANIMALS IN UKRAINE OFTEN DEEPLY SCARRED BY THE WAR RECEIVE ONGOING SPECIALIZED CARE, ALONGSIDE OTHERS RESCUED FROM ABUSE OR ABANDONMENT.

Program 2
Expenses: $23,681,886 Revenue: $0

PUBLIC OUTREACH AND INFORMATIONPETA CONDUCTS INFORMATIONAL CAMPAIGNS, ENGAGES IN NEWS GATHERING AND REPORTING, AND PUBLISHES MATERIALS FOR CHILDREN, HIGH SCHOOL AND COLLEGE STUDENTS, AND EDUCATORS AS...

Read more

PUBLIC OUTREACH AND INFORMATIONPETA CONDUCTS INFORMATIONAL CAMPAIGNS, ENGAGES IN NEWS GATHERING AND REPORTING, AND PUBLISHES MATERIALS FOR CHILDREN, HIGH SCHOOL AND COLLEGE STUDENTS, AND EDUCATORS AS WELL AS FACTSHEETS, BOOKLETS, FLYERS, POSTERS, AND A MAGAZINE, PETA GLOBAL, FOR THE PUBLIC AND SUPPORTERS. PETA'S CAMPAIGNS WHICH REACH MILLIONS OF PEOPLE AND RECEIVE EXTENSIVE INTERNATIONAL MEDIA COVERAGE INVOLVE RENOWNED CELEBRITIES, INTERACTIVE SOCIAL NETWORKING, WEBSITE FEATURES, BLOG POSTS, AND PUBLIC SERVICE ANNOUNCEMENTS (PSAS), WHICH ARE TYPICALLY PLACED FOR FREE IN HIGH-EXPOSURE OUTLETS.

Program 3
Expenses: $15,545,802 Revenue: $172,986

INTERNATIONAL GRASSROOTS CAMPAIGNS:PETA IS ACHIEVING HISTORIC PROGRESS TOWARD ENDING ANIMAL TESTING DRIVING SYSTEMIC REFORMS, MAJOR POLICY CHANGES, AND INDUSTRY WIDE SHIFTS TOWARD STATE-OF-THE-ART...

Read more

INTERNATIONAL GRASSROOTS CAMPAIGNS:PETA IS ACHIEVING HISTORIC PROGRESS TOWARD ENDING ANIMAL TESTING DRIVING SYSTEMIC REFORMS, MAJOR POLICY CHANGES, AND INDUSTRY WIDE SHIFTS TOWARD STATE-OF-THE-ART, HUMANE SCIENCE.IN A MAJOR TURNING POINT, THE NATIONAL INSTITUTES OF HEALTH ANNOUNCED PLANS TO REDIRECT FUNDING AWAY FROM OUTDATED EXPERIMENTS ON ANIMALS AND TOWARD NON-ANIMAL RESEARCH METHODS JUST AS PETA RECOMMENDS IN OUR LANDMARK RESEARCH MODERNIZATION NOW ROADMAP. AMONG THE CHANGES, NIH CANCELED TWO LONGSTANDING GRANTS TO HARVARD EXPERIMENTER MARGARET LIVINGSTONE, WHO TORE BABY MONKEYS FROM THEIR MOTHERS AND SEWED THEIR EYELIDS SHUT. MORE THAN 700,000 MESSAGES AND CALLS FROM PETA SUPPORTERS HELPED MAKE THIS VICTORY POSSIBLE.AFTER YEARS OF PERSUASION, EVIDENCE SHARING, AND MEETINGS WITH PETA SCIENTISTS, THE FOOD AND DRUG ADMINISTRATION (FDA) HAS INVITED THE ENTIRE PHARMACEUTICAL INDUSTRY TO BRING FORWARD THEIR ANIMAL REPLACEMENT APPROACHES FOR DRUG TESTING, STARTING WITH MONOCLONAL ANTIBODIES. TESTING ANTIBODY DRUGS USES DOGS, MONKEYS, OR OTHER ANIMALS, AND A SINGLE TEST CAN KILL MORE THAN 100 MONKEYS.PETA'S INTENSE ADVOCACY CLOSED THE UNIVERSITY OF MASSACHUSETTS AMHERST LABORATORY OF EXPERIMENTER AGNES LACREUSE, ENDING OVER A DECADE OF CRUEL TESTS ON AT LEAST 70 MARMOSETS, AND HALTED A GRUESOME RADIATION EXPERIMENT ON MONKEYS AT THE UNIVERSITY OF WASHINGTON.AFTER HEARING FROM NEARLY 115,000 PETA SUPPORTERS, AELF FLIGHT SERVICE'S MALETH AERO AIRLINES STOPPED TRANSPORTING MONKEYS TO LABORATORIES.PETA STOOD WITH RESIDENTS OF BAINBRIDGE, GEORGIA, IN SUCCESSFULLY BLOCKING CONSTRUCTION OF A MASSIVE FACILITY THAT WOULD HAVE CONFINED OVER 30,000 MONKEYS TWICE THE TOWN'S POPULATION AND PRODUCED MORE THAN 400,000 GALLONS OF WASTEWATER DAILY. AFTER UNCOVERING SECRETIVE PLANS FOR THE FACILITY, PETA KEPT THE PRESSURE ON, SENDING 2,000 LETTERS TO ALERT RESIDENTS, RUNNING EYE-CATCHING BILLBOARDS, AND SPEAKING UP FOR ANIMALS AT CITY COUNCIL MEETINGS.INTENSE PRESSURE FROM COMMITTED PETA SUPPORTERS HELPED PROMPT OREGON LEGISLATORS TO REQUIRE THE OREGON NATIONAL PRIMATE RESEARCH CENTER TO SUBMIT A CLOSURE PLAN BY 2026 IF IT USES STATE FUNDS OR LOSES 25% OF NIH FUNDING, A HISTORIC FIRST.WE FILED A GROUNDBREAKING FIRST AMENDMENT LAWSUIT DEFENDING OUR RIGHT TO RECEIVE COMMUNICATIONS FROM PRIMATES IMPRISONED IN LABORATORIES, SOMETHING NO LAWSUIT HAS EVER DONE BEFORE.WE DEBUTED HOW THE OTHER HALF LIVES, A STRIKING 7.5 FOOT TALL BINOCULAR INSTALLATION CONTRASTING THE FREEDOM OF MACAQUES LIVING IN THEIR LUSH FOREST HOMES WITH THOSE CONDEMNED TO LABORATORIES, WHICH WAS SEEN BY TENS OF THOUSANDS OF PEOPLE FROM SEATTLE'S SPACE NEEDLE TO THE DEPARTMENT OF HEALTH AND HUMAN SERVICES IN WASHINGTON, D.C., ACROSS THE U.S.IN A SEISMIC WIN FOR ANIMALS AND SCIENCE, THE U.S. CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC) ANNOUNCED IT WILL PHASE OUT CRUEL EXPERIMENTS ON MONKEYS A LONG-OVERDUE MOVE PETA WORKED FOR RELENTLESSLY INCLUDING IN AUGUST 2025, WHEN WE HELD A PRESS CONFERENCE OUTSIDE OF THE DEPARTMENT OF HEALTH AND HUMAN SERVICES AND RELEASED A DETAILED REPORT REVEALING THE DANGERS OF THE MONKEY IMPORTATION PIPELINE.200 COMPANIES WERE ADDED TO PETA'S ULTIMATE CRUELTY-FREE LIST IN 2025, BRINGING THE TOTAL OF COMPANIES THAT HAVE PLEDGED NOT TO FUND OR CONDUCT TESTS ON ANIMALS SINCE OUR ESSENTIAL LIST BEGAN IN 1987 TO 6,300.THE NATIONAL COFFEE ASSOCIATION, EUROFINS, JONES DAIRY FARM, AND KERRY GROUP RESTRICTED FUNDING OF THE UNIVERSITY OF WISCONSIN MADISON FOOD RESEARCH INSTITUTE AWAY FROM ANIMAL TESTING, JOINING A DOZEN OTHER CORPORATE SPONSORS THAT HAVE DONE THE SAME OR PULLED FUNDS ENTIRELY AFTER HEARING FROM PETA INCLUDING COCA-COLA AND PEPSI. THE INSTITUTE THEN CREATED A NEW FUND THAT ALLOWS CORPORATE SPONSORS TO SUPPORT ANIMAL-FREE RESEARCH.FOLLOWING DISCUSSIONS WITH PETA, THE EUROPEAN RESPIRATORY SOCIETY MADE UP OF MORE THAN 35,000 CLINICIANS, SCIENTISTS, AND HEALTHCARE PROFESSIONALS FROM MORE THAN 160 COUNTRIES COMMITTED TO ENDING ITS USE OF LIVE ANIMALS IN ALL ITS MEDICAL TRAINING PROGRAMS. IN TAIWAN, AFTER MORE THAN 28,000 PETA SUPPORTERS SPOKE UP, THE FOOD AND DRUG ADMINISTRATION REMOVED ITS RECOMMENDATION THAT FOOD AND BEVERAGE COMPANIES CONDUCT DEADLY TESTS ON ANIMALS TO ESTABLISH BONE HEALTH CLAIMS ON PRODUCTS MARKETED TO CONSUMERS.29 COMPANIES ACROSS THE WORLD INCLUDING EAT JUST AND GERMANY'S KATJES FASSIN JOINED PETA'S EAT WITHOUT EXPERIMENTS PROGRAM IN 2025, HELPING SHOPPERS SUPPORT FOOD AND BEVERAGE COMPANIES THAT DON'T TEST ON ANIMALS. SINCE THE PROGRAM LAUNCHED, 476 COMPANIES AND BRANDS HAVE SIGNED PETA'S PLEDGE NOT TO TEST ON ANIMALS, OR TO TEST ONLY WHEN EXPLICITLY REQUIRED BY LAW.THE EXPERTS WITH PETA SCIENCE CONSORTIUM INTERNATIONAL EDUCATED THOUSANDS OF THEIR PEERS THROUGH GLOBAL WEBINARS ON ANIMAL-FREE TOXICITY TESTING AND CHAIRED SESSIONS AT THE WORLD'S LARGEST TOXICOLOGY CONFERENCE. THIS DEDICATED GROUP OF SCIENTISTS ALSO AWARDED LIFE-SAVING LABORATORY EQUIPMENT TO REPLACE ANIMALS IN INHALATION TESTS, AND FUNDED TRAVEL GRANTS AND RESEARCH HONORS FOR COMMITTED PEERS WHO ARE PIONEERING NON-ANIMAL APPROACHES.PETA'S TEACHKIND SCIENCE INTRODUCED KIND FROG, A SILICONE-BASED DISSECTIBLE FROG THAT OFFERS A HUMANE, ENGAGING ALTERNATIVE TO CLASSROOM DISSECTION. MORE THAN 10,000 WERE DISTRIBUTED TO SCHOOLS NATIONWIDE IN 2025, KEEPING THOUSANDS OF REAL FROGS FROM BEING CUT OPEN. SURVEYS SHOWED OVERWHELMINGLY POSITIVE RESPONSES FROM TEACHERS AND STUDENTS, LEADING TO AN ORDER FOR AN ADDITIONAL 26,000 KIND FROGS.PETA IS MAKING VEGAN EATING EASIER AND MORE POPULAR THAN EVER, THANKS TO OUR RELENTLESS WORK TO EXPOSE THE CRUELTY OF ANIMAL AGRICULTURE AND STOP THE KILLING OF BILLIONS OF CHICKENS, COWS, PIGS, FISH, AND OTHER ANIMALS FOR FOOD.WE SHOWED CONSUMERS THAT THERE'S NO SUCH THING AS "HUMANE" FARMING, WITH WHISTLEBLOWER REPORTS EXPOSING 2,600 COWS KEPT CONSTANTLY CONFINED INSIDE A CRAMPED MEGA-SHED AT A DAIRY THAT CLAIMED TO CREATE A "HAVEN" FOR THEM, AND ABUSIVE HANDLING AND BOTCHED KILLINGS OF CHICKENS AT "ANIMAL WELFARE CERTIFIED" FARMER FOCUS'S SLAUGHTERHOUSE. AFTER HEARING FROM PETA, THE DAIRY REMOVED MULTIPLE MISLEADING CLAIMS FROM ITS WEBSITE, AND SHOPPERS FOOD STOPPED SELLING FARMER FOCUS CHICKEN IN THEIR STORES.WE LAUNCHED A FIRST-OF-ITS-KIND LAWSUIT CHALLENGING THE GLOBAL ANIMAL PARTNERSHIP, A WHOLE FOODS 365 BRAND AFFILIATE, FOR ITS DECEPTIVELY NAMED "ANIMAL WELFARE CERTIFIED" LABELS ON PRODUCTS THAT CAME FROM ANIMALS WHO HAD BEEN KICKED AND SLAMMED, AMONG MANY OTHER EGREGIOUS CRUELTIES. PETA INVESTIGATORS HAVE DOCUMENTED SYSTEMIC CRUELTY AND SUFFERING AT 12 DIFFERENT GLOBAL ANIMAL PARTNERSHIP CERTIFIED FACILITIES IN RECENT YEARS.OUR INVESTIGATIONS SPARKED CRIMINAL INVESTIGATIONS OF SLAUGHTERHOUSE WORKERS FOR KICKING AILING PIGS IN VERMONT, CUTTING THE THROATS OF CONSCIOUS COWS IN TENNESSEE AND GEORGIA, AND THROWING A CHICKEN AGAINST A WALL IN VIRGINIA.A FORMER PLAINVILLE FARMS WORKER PLEADED GUILTY TO CRUELTY TO ANIMALS MARKING THE 11TH CONVICTION IN PETA'S HISTORIC UNDERCOVER INVESTIGATION INTO THE VILE ABUSE OF TURKEYS AT THE COMPANY'S FACILITIES.ON THE HEELS OF STARBUCKS' 2024 DECISION TO ELIMINATE ITS VEGAN MILK UPCHARGE, DUNKIN', DUTCH BROS, SCOOTER'S COFFEE, TIM HORTONS, PEET'S COFFEE, AND PJ'S COFFEE OF NEW ORLEANS (WHICH COMBINED HAVE NEARLY 17,000 STORES) FOLLOWED SUIT IN 2025 AFTER HEARING FROM PETA, SETTING A NEW INDUSTRY STANDARD. STARBUCKS IN ITALY ALSO DROPPED THE UPCHARGE, AND VIETNAM LOCATIONS DROPPED THE UPCHARGE FOR SOY MILK. THE COMBINED REACH OF ALL THE MAJOR COMPANIES THAT HAVE DROPPED THE UPCHARGE IS OVER 35,000 STORES.THE SKIES ALSO GOT KINDER FOR ANIMALS. AFTER RECEIVING JUST EGG SAMPLES COORDINATED BY PETA, AMERICAN AIRLINES -THE LARGEST CARRIER IN THE U.S.- TRIALED A VEGAN EGG SCRAMBLE ON SELECT FLIGHTS. UNITED AIRLINES WILL SERVE UP TO 24,000 GOOD PLANET VEGAN CHEESE WEDGES IN ITS DENVER CLUBS, DONATED BY PETA.PETA HAS WORKED WITH MAJOR AIRLINES INCLUDING AMERICAN AIRLINES, ALASKA AIRLINES, DELTA, JETBLUE, AND UNITED TO ADD VEGAN CREAMERS, A PROJECT THAT NOW REACHES A COMBINED TOTAL OF 654 MILLION PASSENGERS ANNUALLY.PETA'S CAMPAIGN AGAINST MONKEY LABOR IN THAILAND CONVINCED "A TASTE OF THAI" TO STOP SOURCING COCONUTS PICKED BY MONKEYS. TO DATE, MORE THAN 27,000 STORES GLOBALLY SELL ONLY MONKEY-LABOR-FREE COCONUT MILK, INCLUDING TRADER JOE'S, RALEY'S, AHOLD DELHAIZE, SPROUTS FARMERS MARKET, KROGER, TARGET, AND WHOLE FOODS.OUR CREATIVE OUTREACH WORK TURNED HEADS ACROSS THE COUNTRY. IN 2025, OUR HYPERREALIST TURKEY, PIG, AND CHICKEN TRANSPORT TRUCKS ROLLED THROUGH 248 CITIES, DRAWING ATTENTION WITH SIGHTS AND SOUNDS OF ANIMALS HEADED TO SLAUGHTER. "TOMMY TOFU" SERVED UP 500 VEGAN EGG SANDWICHES IN TUCSON, AZ, AND HANDED OUT HUNDREDS OF VEGGIE DOGS AT NATHAN'S FAMOUS HOT DOG EATING CONTEST IN BROOKLYN, NY.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Sign In — Free (10 views/day)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $105,833,354
Program Service Revenue $977,829
Investment Income $3,282,509
Other Revenue $85,430
TOTAL REVENUE $110,179,122

Expense Breakdown

Grants Paid $7,498,305
Salaries & Benefits $18,435,071
Fundraising Expenses $11,294,244
Program Expenses $66,918,145
Other Expenses $53,961,340
TOTAL EXPENSES $79,894,716

Year-over-Year Comparison

2024 2023 Change
Revenue $110,179,122 $77,240,939 +0.4%
Expenses $79,894,716 $71,340,325 +0.1%
Net Income $30,284,406 $5,900,614 +4.1%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Sign In

Governance

Voting Members
3
Independent Members
2
Employees
328
Volunteers
50

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$396,620
Total Directors
3
$41,631
Key Employees
0
$0
Highest Compensated
5
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
INGRID NEWKIRK PRESIDENT/SECRETARY 40.00
Officer Director
$40,491 $1,140 $41,631
JEANNE ROUSH TREASURER 1.00
Officer Director
$0 $0 $0
MICHAEL RODMAN CHAIRPERSON 1.00
Director
$0 $0 $0
TRACY REIMAN VICE PRESIDENT 40.00
Officer
$138,316 $8,363 $146,679
JEFFREY KERR ASST. SECRETARY 1.00
Officer
$0 $16,431 $208,310
GUILLERMO KATHLEEN SENIOR VICE PRESIDENT 24.00
Highest
$159,801 $17,037 $176,838
CLIPPINGER AMY MANAGING DIRECTOR 40.00
Highest
$142,836 $10,194 $153,030
LANGE LISA SENIOR VICE PRESIDENT 40.00
Highest
$133,164 $14,523 $147,687
BARTLETT JOEL SENIOR VP OF MARKETING ENGAGEMENT AND SOCIAL MEDIA 40.00
Highest
$131,781 $8,668 $140,449
BETTMANN FRANK TOXICOLOGIST 40.00
Highest
$125,769 $11,253 $137,022
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $110,179,122 $79,894,716 $82,027,078 $30,284,406
2024 $77,240,939 $71,340,325 $52,696,445 $5,900,614
2023 $69,874,898 $67,760,814 $44,355,512 $2,114,084
2022 $68,265,170 $68,864,767 $38,104,371 $-599,597
2021 $60,639,678 $48,549,293 $38,563,989 $12,090,385
2020 $60,643,106 $54,749,552 $24,470,189 $5,893,554
2019 $48,135,183 $53,465,896 $15,646,325 $-5,330,713
2018 $52,948,473 $53,027,100 $19,120,565 $-78,627
Explore More Nonprofits
Top 100 Nonprofits in Virginia Largest U.S. Nonprofits Best Rated Nonprofits Most Efficient Nonprofits

Compare PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS INC with other nonprofits in Virginia and across the country.