HOWARD COUNTY TOURISM COUNCIL INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2000

Legal Domicile

Principal Officer

AMANDA HOF

Phone

4103131900

Tax Period

2023-07-01 to 2024-06-30

HOWARD COUNTY TOURISM COUNCIL INC, founded in 2000, is a community nonprofit that reported $1.5M in total revenue in fiscal year 2023. Revenue decreased 15% compared to the prior year.

Mission

TO INCREASE, DEVELOP AND PROMOTE TOURISM IN HOWARD COUNTY BY FEATURING THE COUNTY'S UNIQUE LOCATION, SITES, SERVICES, PRODUCTS, AND PEOPLE. RECOGNIZED BY HOWARD COUNTY GOVERNMENT AND THE MARYLAND OFFICE OF TOURSIM DEVELOPMENT AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR HOWARD COUNTY, MARYLAND.

Program Service Accomplishments

Program 1

TOURISM PROMOTION - MAPS, CALENDARS, BROCHURES AND OTHERPUBLICATIONS ARE PUT OUT BY THE VISITOR CENTER TO ATTRACT TOURISMTO DOWNTOWN ELLICOTT CITY AND THE REST OF HOWARD COUNTY.

Program 2

VISITORS CENTER - IS LOCATED IN ELLICOTT CITY, HOWARD COUNTY ANDANSWERS QUESTIONS CONCERNING SITES IN THE COUNTY, DISTRIBUTESINFORMATION AND BROCHURES ABOUT HOWARD COUNTY, AND MAINTAINS AWEBSITE...

VISITORS CENTER - IS LOCATED IN ELLICOTT CITY, HOWARD COUNTY ANDANSWERS QUESTIONS CONCERNING SITES IN THE COUNTY, DISTRIBUTESINFORMATION AND BROCHURES ABOUT HOWARD COUNTY, AND MAINTAINS AWEBSITE CONCERNING TOURISM IN HOWARD COUNTY.

Program 3

DEVELOPMENT - ENGAGE WITH COMMUNITY, STATE, AND REGIONAL LAWMAKERS, BUSINESSES, AND ORGANIZATIONS TO STRENGTHEN AND DEVELOP TOURISM OPPORTUNITIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,420,152

Program Service Revenue $58,152

Investment Income $20,984

Other Revenue $-2,803

TOTAL REVENUE $1,496,485

Expense Breakdown

Grants Paid $0

Salaries & Benefits $543,932

Fundraising Expenses $0

Other Expenses $961,061

TOTAL EXPENSES $1,504,993

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,496,485	$1,758,418	-0.1%
Expenses	$1,504,993	$1,681,603	-0.1%
Net Income	$-8,508	$76,815	-1.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$112,922

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
YOLANDE LACAN	PRESIDENT	1.00	Director	$0	$0	$0
TRISH	PRESIDENT ELECT	1.00	Director	$0	$0	$0
BARBARA NICKLAS	IMMEDIATE PAST PRESIDENT	1.00	Director	$0	$0	$0
MARTHA CLARK	NOMINATING COMMITTEE CHAIR	1.00	Director	$0	$0	$0
JIM STARKE	TREASURER/ SECRETARY	1.00	Director	$0	$0	$0
CHUCK CHANDLER	BOARD MEMBER	1.00	Director	$0	$0	$0
PETER MANGIONE	BOARD MEMBER	1.00	Director	$0	$0	$0
BECKY MANGUS	BOARD MEMBER	1.00	Director	$0	$0	$0
DEBBIE SLACK	BOARD MEMBER	1.00	Director	$0	$0	$0
IAN KENNEDY	BOARD MEMBER	1.00	Director	$0	$0	$0
MAE BEALE	BOARD MEMBER	1.00	Director	$0	$0	$0
NINA BASU	BOARD MEMBER	1.00	Director	$0	$0	$0
VINCE CULOTTA	BOARD MEMBER	1.00	Director	$0	$0	$0
GRACE ANASTASIADIS	BOARD MEMBER	1.00	Director	$0	$0	$0
DONNA WILNER	BOARD MEMBER	1.00	Director	$0	$0	$0
MARGARET BARRY	BOARD MEMBER	1.00	Director	$0	$0	$0
SOO PARK	BOARD MEMBER	1.00	Director	$0	$0	$0
CHERYL CLEMENS-EVERIDGE	BOARD MEMBER	1.00	Director	$0	$0	$0
KEWEI JOE XU	BOARD MEMBER	1.00	Director	$0	$0	$0
AMANDA HOF	EXECUTIVE DIRECTOR	40.00	Officer	$110,212	$2,710	$112,922

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$1,496,485	$1,504,993	$1,299,206	$-8,508
2023	$1,758,418	$1,681,603	$1,287,959	$76,815
2022	$1,227,930	$1,164,299	$946,363	$63,631
2021	$1,530,344	$1,386,409	$998,956	$143,935
2020	$1,133,096	$961,167	$921,903	$171,929
2019	$1,104,182	$1,012,911	$611,845	$91,271
2018	$1,198,103	$1,189,594	$497,495	$8,509