NRF FOUNDATION

EIN: 521224690 501(c)(3)

WASHINGTON, DC

Total Revenue
$12,476,331
Total Expenses
$10,093,298
Total Assets
$23,171,647
Net Assets
$16,496,719
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1981
Legal Domicile
DC
Principal Officer
MATTHEW SHAY
Phone
2027837971
Tax Period
2025-03-01 to 2026-02-28

NRF FOUNDATION, founded in 1981, is a mid-sized nonprofit that reported $12.5M in total revenue in fiscal year 2025. The organization ran a surplus of $2.4M, a strong 19% operating margin.

Mission

THE NRF FOUNDATION SHAPES RETAIL'S FUTURE BY BUILDING AWARENESS OF THE INDUSTRY THROUGH STATISTICS AND STORIES; DEVELOPING TALENT THROUGH EDUCATION, EXPERIENCES AND SCHOLARSHIPS; AND FOSTERING CAREER GROWTH AMONG PEOPLE WHO WORK IN RETAIL.

Program Service Accomplishments

Program 1
Expenses: $3,641,406 Revenue: $2,194,012

RESEARCH AND RETAIL INDUSTRY PROJECTS: IN ORDER TO ENSURE FUTURE LEADERSHIP IN THE RETAIL INDUSTRY, THE FOUNDATION ACTIVELY WORKS WITH CURRENT RETAIL LEADERS, EDUCATIONAL INSTITUTIONS AND STUDENTS...

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RESEARCH AND RETAIL INDUSTRY PROJECTS: IN ORDER TO ENSURE FUTURE LEADERSHIP IN THE RETAIL INDUSTRY, THE FOUNDATION ACTIVELY WORKS WITH CURRENT RETAIL LEADERS, EDUCATIONAL INSTITUTIONS AND STUDENTS INFORMING AND EDUCATING THEM ABOUT CAREER PATHS WITHIN THE RETAIL INDUSTRY. THE FOUNDATION ALSO PROVIDES PLATFORMS WHERE ALL OF THESE PARTICIPANTS CAN MEET AND ENGAGE WITH ONE ANOTHER.

Program 2
Expenses: $2,436,898 Revenue: $7,629,175

RISE UP: TRAINING AND CREDENTIALING INITIATIVE DESIGNED BY THE RETAIL INDUSTRY TO HELP PEOPLE - REGARDLESS OF EDUCATIONAL BACKGROUND, ECONOMIC MEANS OR AGE - ACQUIRE THE SKILLS THEY NEED TO LAND JOBS...

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RISE UP: TRAINING AND CREDENTIALING INITIATIVE DESIGNED BY THE RETAIL INDUSTRY TO HELP PEOPLE - REGARDLESS OF EDUCATIONAL BACKGROUND, ECONOMIC MEANS OR AGE - ACQUIRE THE SKILLS THEY NEED TO LAND JOBS IN RETAIL AND ADVANCE INTO PROMISING CAREERS.

Program 3
Expenses: $874,824 Revenue: $274,105

SCHOLARSHIP PROGRAMS: IN SUPPORT OF ITS MISSION TO ADVANCE THE INTERESTS OF THE RETAIL INDUSTRY THROUGH EDUCATION, THE FOUNDATION SPONSORS SEVERAL PROGRAMS PROVIDING SCHOLARSHIPS TO INDVIDUALS...

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SCHOLARSHIP PROGRAMS: IN SUPPORT OF ITS MISSION TO ADVANCE THE INTERESTS OF THE RETAIL INDUSTRY THROUGH EDUCATION, THE FOUNDATION SPONSORS SEVERAL PROGRAMS PROVIDING SCHOLARSHIPS TO INDVIDUALS ATTENDING ELIGIBLE INSTITUTIONS WHO ARE INTERESTED IN A VARIETY OF CAREERS WITHIN THE INDUSTRY. THE CRITERIA FOR AWARDING SCHOLARSHIPS ARE FURTHER DESCRIBED IN SCHEDULE I OF THIS FORM 990.

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Trantor Score

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $2,596,000
Program Service Revenue $10,097,292
Investment Income $671,782
Other Revenue $-888,743
TOTAL REVENUE $12,476,331

Expense Breakdown

Grants Paid $874,824
Salaries & Benefits $2,445,679
Fundraising Expenses $0
Program Expenses $7,706,274
Other Expenses $6,772,795
TOTAL EXPENSES $10,093,298

Year-over-Year Comparison

2025 2024 Change
Revenue $12,476,331 $11,709,944 +0.1%
Expenses $10,093,298 $14,410,360 -0.3%
Net Income $2,383,033 $-2,700,416 -1.9%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
18
Independent Members
17
Employees
N/A
Volunteers
350

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$7,392,326
Total Directors
22
$6,311,852
Key Employees
1
$514,631
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MATT R SHAY PRESIDENT AND CEO, NRF 8.50
Officer Director
$0 $1,210,918 $6,311,852
STEVEN PRESTON CHAIR 0.50
Officer Director
$0 $0 $0
MALEK ROBERT BOBBY AMIRSHAHI DIRECTOR 0.50
Director
$0 $0 $0
RON BROWN DIRECTOR 0.50
Director
$0 $0 $0
BARBRA BUKOVAC DIRECTOR (THRU 01/26) 0.50
Director
$0 $0 $0
MIRI CHAN DIRECTOR-NONVOTING (THRU 01/26) 0.50
Director
$0 $0 $0
ASHLEE CHICOINE DIRECTOR 0.50
Director
$0 $0 $0
MONICA DAVILA DIRECTOR 0.50
Director
$0 $0 $0
LAURA FELICE DIRECTOR 0.50
Director
$0 $0 $0
TONYA HALLETT DIRECTOR 0.50
Director
$0 $0 $0
MARK IRVIN DIRECTOR 0.50
Director
$0 $0 $0
MICHAEL KEINATH DIRECTOR 0.50
Director
$0 $0 $0
ANN SATTIN DIRECTOR 0.50
Director
$0 $0 $0
MARTIN SCAGLIONE DIRECTOR (THRU 01/26) 0.50
Director
$0 $0 $0
JUSTIN SMITH DIRECTOR 0.50
Director
$0 $0 $0
LORRAINE STOMSKI DIRECTOR 0.50
Director
$0 $0 $0
RICHARD WIDDOWSON DIRECTOR 0.50
Director
$0 $0 $0
ABBEY SILBERMAN FAGIN DIRECTOR (AS OF 01/26) 0.50
Director
$0 $0 $0
ALI FURMAN DIRECTOR (AS OF 01/26) 0.50
Director
$0 $0 $0
REGINALD B HENDERSON DIRECTOR (AS OF 01/26) 0.50
Director
$0 $0 $0
JOSHUA SECREST DIRECTOR (AS OF 01/26) 0.50
Director
$0 $0 $0
SARAH STARKO DIRECTOR-NONVOTING (AS OF 01/26) 0.50
Director
$0 $0 $0
STEPHANIE MARTZ SECRETARY AND GENERAL COUN 8.50
Officer
$0 $108,903 $1,080,474
ADAM LUKOSKIE EXECUTIVE DIRECTOR 34.00
Key Emp
$376,526 $71,660 $514,631
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2026 $12,476,331 $10,093,298 $23,171,647 $2,383,033
2025 $11,709,944 $14,410,360 $25,544,235 $-2,700,416
2024 $9,275,963 $7,431,567 $21,772,767 $1,844,396
2023 $10,843,365 $5,533,148 $18,080,185 $5,310,217
2022 $4,428,251 $3,824,682 $13,745,201 $603,569
2021 $2,819,890 $3,794,459 $9,598,498 $-974,569
2020 $5,568,273 $6,211,850 $9,557,340 $-643,577
2019 $5,421,661 $5,674,704 $11,088,379 $-253,043
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