Greater Public

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1982

Legal Domicile

Principal Officer

Joyce MacDonald

Phone

6125483375

Tax Period

2023-01-01 to 2023-12-31

Greater Public, founded in 1982, is a community nonprofit that reported $5.6M in total revenue in fiscal year 2023. Revenue decreased 16% compared to the prior year. Expenses of $5.3M left a modest 6% surplus.

Mission

Through bold leadership, Greater Public (GP) inspires and empowers public media organizations to advance their missions by ensuring a sustainable financial future.

Program Service Accomplishments

Program 1

Expenses: $2,641,939 Revenue: $3,355,902

Membership Education and Promotion: The purpose of the Program is to educate public media organizations on fundraising best practices; to develop, research and implement fundraising trends; and to...

Membership Education and Promotion: The purpose of the Program is to educate public media organizations on fundraising best practices; to develop, research and implement fundraising trends; and to utilize proven fundraising techniques in direct-mail solicitations in furtherance of GP's mission. This program aims to eliminate significant barriers, such as financial costs and minimum quantity requirements, that prevent public media organizations from obtaining access to expertise, best practices, and proven fundraising techniques. The program currently serves 68 public media organizations, and participation is voluntary.

Program 2

Expenses: $1,025,468 Revenue: $948,031

Public Media Development and Marketing Conference (PMDMC): The Public Media Development and Marketing Conference is an annual event that brings together professionals and organizations in the public media industry to discuss current issues, share best practices, and explore innovative ideas for development and marketing strategies. This conference provides a valuable opportunity for attendees to network with peers and learn from experts in the field.

Program 3

Expenses: $713,888 Revenue: $1,115,124

Membership Roundtables: Greater Public continued to offer roundtables and implementable tools that focus on the needs of public media stations by size and programming as well as discipline. A cohort of roundtables were provided for corporate support, sustaining membership management, mid-level/major/planned giving, and digital fundraising.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $5,617,227

Investment Income $1,202

Other Revenue $0

TOTAL REVENUE $5,618,429

Expense Breakdown

Grants Paid $0

Salaries & Benefits $1,231,263

Fundraising Expenses $166,526

Program Expenses $4,640,110

Other Expenses $4,034,097

TOTAL EXPENSES $5,265,360

Year-over-Year Comparison

	2023	2022	Change
Revenue	$5,618,429	$6,655,584	-0.2%
Expenses	$5,265,360	$6,106,974	-0.1%
Net Income	$353,069	$548,610	-0.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$658,118

Total Directors

$303,232

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DeLinda Mrowka	Chair	4.00	Officer Director	$0	$0	$0
Bill Johnson	Vice Chair	4.00	Officer Director	$0	$0	$0
Tim Roesler	Treasurer	3.00	Officer Director	$0	$0	$0
Kerri Hoffman	Secretary	1.00	Officer Director	$0	$0	$0
Ashley Alvarado	Director	1.00	Director	$0	$0	$0
Steve Bass	Director	1.00	Director	$0	$0	$0
Ju-Don Marshall	Director	1.00	Director	$0	$0	$0
Caryn Mathes	Director	1.00	Director	$0	$0	$0
Jana O'Brien	Director	1.00	Director	$0	$0	$0
Anthony Padgett	Director	1.00	Director	$0	$0	$0
Kassie Stephenson	Director	1.00	Director	$0	$0	$0
Gary Stokes	Director	1.00	Director	$0	$0	$0
Tammy Terwelp	Director	1.00	Director	$0	$0	$0
Joyce MacDonald	President & CEO	40.00	Officer Director	$265,002	$38,230	$303,232
Joan Kobayashi	VP & CFO	40.00	Officer	$151,389	$29,231	$180,620
Andrew Leitch	VP Operations	40.00	Officer	$146,516	$27,750	$174,266
Melanie Coulson Johnson	ED Member Station Services	40.00	Highest	$115,195	$17,880	$133,075

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$5,618,429	$5,265,360	$4,310,906	$353,069
2022	$6,655,584	$6,106,974	$4,034,997	$548,610
2021	$5,098,039	$4,539,272	$3,503,811	$558,767
2020	$4,891,842	$4,796,218	$3,295,446	$95,624
2019	$5,411,403	$5,201,896	$2,956,459	$209,507
2018	$4,815,313	$4,505,671	$2,381,350	$309,642