VISIT BALTIMORE INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1982

Legal Domicile

Phone

4106597300

Tax Period

2024-07-01 to 2025-06-30

VISIT BALTIMORE INC, founded in 1982, is a mid-sized nonprofit that reported $17.8M in total revenue in fiscal year 2024. Expenses of $21.4M exceeded revenue, resulting in a 20% operating deficit.

Mission

VISIT BALTIMORE IS THE TOURISM ARM OF BALTIMORE, RESPONSIBLE FOR GENERATING INCREMENTAL ECONOMIC BENEFITS THROUGH ATTRACTION OF CONVENTION AND LEISURE VISITORS, AND WORKS TO PROVIDE EXPERIENCE FOR ALL GUESTS.

Program Service Accomplishments

Program 1

VISIT BALTIMORE SERVES AS THE LIAISON BETWEEN CUSTOMERS AND STAKEHOLDERS. CUSTOMERS INCLUDE MEETING PLANNERS, TOUR OPERATORS, INDIVIDUAL TOURISTS AND MEDIA. STAKEHOLDERS INCLUDE GOVERNMENT, CITIZENS AND MEMBER ORGANIZATIONS. MEMBER ORGANIZATIONS REPRESENTED INCLUDE LODGING, DINING, ARTS, ATTRACTIONS, SHOPPING, TRANSPORTATION, ASSOCIATIONS AND GOVERNMENT AGENCIES.

Program 2

VISIT BALTIMORE HELPS GENERATE ECONOMIC BENEFITS FOR THE GREATER BALTIMORE REGION THROUGH THE POWER OF COLLABORATION AND PARTNERSHIP.

Program 3

VISIT BALTIMORE INSPIRES PEOPLE TO VISIT OUR GREAT DESTINATION AND TO EXPERIENCE THE PRODUCTS AND SERVICES OFFERED BY OUR STAKEHOLDERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,720,731

Program Service Revenue $15,705,756

Investment Income $380,299

Other Revenue $31,361

TOTAL REVENUE $17,838,147

Expense Breakdown

Grants Paid $0

Salaries & Benefits $7,637,646

Fundraising Expenses $0

Other Expenses $13,757,827

TOTAL EXPENSES $21,395,473

Year-over-Year Comparison

	2024	2023	Change
Revenue	$17,838,147	$17,340,969	+0.0%
Expenses	$21,395,473	$18,907,403	+0.1%
Net Income	$-3,557,326	$-1,566,434	+1.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,357,288

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHARLES G TILDON III	BOARD CHAIR	2.00	Officer Director	$0	$0	$0
ROB ARTHUR	DIRECTOR	2.00	Director	$0	$0	$0
PARAG ATHAVALE	DIRECTOR	2.00	Director	$0	$0	$0
GREG BADER	DIRECTOR	2.00	Director	$0	$0	$0
ROB BOIDOCK	DIRECTOR	2.00	Director	$0	$0	$0
P DAVID BRAMBLE	DIRECTOR	2.00	Director	$0	$0	$0
RICHARD BRYANT	DIRECTOR	2.00	Director	$0	$0	$0
HARRY COKER JR	DIRECTOR	2.00	Director	$0	$0	$0
JANET CURRIE	DIRECTOR	2.00	Director	$0	$0	$0
LYNNETTE DODSON	DIRECTOR	2.00	Director	$0	$0	$0
TERRY DONAHUE	DIRECTOR	2.00	Director	$0	$0	$0
VANESSA A FINNEY	DIRECTOR	2.00	Director	$0	$0	$0
TONY FOREMAN	DIRECTOR	2.00	Director	$0	$0	$0
KIRBY FOWLER	DIRECTOR	2.00	Director	$0	$0	$0
TERRI L FREEMAN	DIRECTOR	2.00	Director	$0	$0	$0
MICHAEL FRENZ	DIRECTOR	2.00	Director	$0	$0	$0
SCOTT HAMILTON	DIRECTOR	2.00	Director	$0	$0	$0
ANTONIO HAYES	DIRECTOR	2.00	Director	$0	$0	$0
TED JABARA	DIRECTOR	2.00	Director	$0	$0	$0
MOHANNAD MO JISHI	DIRECTOR	2.00	Director	$0	$0	$0
PATRICK MINER	DIRECTOR	2.00	Director	$0	$0	$0
ASMA NAEEM	DIRECTOR	2.00	Director	$0	$0	$0
TRACEY OMOGBEHIN	DIRECTOR	2.00	Director	$0	$0	$0
THOMAS PENNY	DIRECTOR	2.00	Director	$0	$0	$0
FRANK REMESCH	DIRECTOR	2.00	Director	$0	$0	$0
ERIC REYES	DIRECTOR	2.00	Director	$0	$0	$0
OTIS ROLLEY	DIRECTOR	2.00	Director	$0	$0	$0
ALEX SMITH	DIRECTOR	2.00	Director	$0	$0	$0
SHELONDA STOKES	DIRECTOR	2.00	Director	$0	$0	$0
CINDY VAN RENSBURG	DIRECTOR	2.00	Director	$0	$0	$0
JUAN WEBSTER	DIRECTOR	2.00	Director	$0	$0	$0
JUSTIN A WILLIAMS	DIRECTOR	2.00	Director	$0	$0	$0
MARGOT AMELIA	DIRECTOR	2.00	Director	$0	$0	$0
MAC CAMPBELL	DIRECTOR	2.00	Director	$0	$0	$0
AL HUTCHINSON	CHIEF EXECUTIVE OFFICER	40.00	Officer	$597,582	$39,577	$637,159
CRAIG D WALTERS-VAY	CHIEF FINANCIAL OFFICER	40.00	Officer	$213,393	$37,500	$250,893
PATRICIA MCCLEAN	CHIEF MARKETING OFFICER	40.00	Officer	$197,325	$22,087	$219,412
KIREEM SWINTON	VP OF SALES & CUSTOMER EXPERIENCE	40.00	Officer	$239,025	$10,799	$249,824
SHERRY VALE	DIRECTOR OF MIDWEST SALES	40.00	Highest	$175,092	$15,889	$190,981
AURELIA WELSH	SR. DIRECTOR OF SALES & SP	40.00	Highest	$162,185	$21,991	$184,176
JENNIFER DWYER	DIRECTOR OF SALES	40.00	Highest	$162,826	$23,069	$185,895
BRIAN CHUNG	DIRECTOR OF MID-ATLANTIC SALES	40.00	Highest	$165,068	$8,352	$173,420
LAURIE NELSON-CHOICE	DIR. OF DIV. & NATIONAL SALES	40.00	Highest	$151,043	$14,555	$165,598

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$17,838,147	$21,395,473	$12,437,841	$-3,557,326
2024	$17,340,969	$18,907,403	$15,856,818	$-1,566,434
2023	$17,615,014	$15,249,061	$17,395,905	$2,365,953
2022	$23,022,151	$14,334,757	$13,591,522	$8,687,394
2021	$24,324,817	$23,478,854	$9,955,180	$845,963
2020	$16,212,105	$15,349,631	$7,501,083	$862,474
2019	$16,694,132	$16,765,673	$7,192,614	$-71,541
2018	$16,017,787	$16,551,030	$6,225,239	$-533,243