MARYLAND TOURISM COALITION INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1982

Legal Domicile

Principal Officer

SUSAN JONES

Phone

4435631315

Tax Period

2025-01-01 to 2025-12-31

MARYLAND TOURISM COALITION INC, founded in 1982, is a small nonprofit that reported $365K in total revenue in fiscal year 2025. Revenue grew 15% year-over-year, indicating healthy expansion.

Mission

TO PROMOTE AND ADVANCE THE TOURISM INDUSTRY IN MARYLAND.

Program Service Accomplishments

Program 1

PROMOTING AND ADVANCING THE TOURISM INDUSTRY IN MARYLAND, EDUCATING LEGISLATORS, AND PROFESSIONAL DEVELOPMENT TO THE INDUSTRY.

Program 2

MARYLAND TRAVEL & TOURISM SUMMIT (MTTS): PROFESSIONAL DEVELOPMENT AND TRAINING SESSIONS AND EVENTS FOR TOURISM AND HOSPITALITY INDUSTRY PROFESSIONALS FROM ACROSS MARYLAND.

Program 3

MARYLAND TOURISM DEVELOPMENT - A GRANT PROGRAM TO STIMULATE DEVELOPMENT OF TOURISM IN MD, PROMOTE MD BUSINESS AND JOB OPPORTUNITIES, ENCOURAGE DEVELOPMENT OF RECREATION AREAS AND FACILITIES, MAKE THE PUBLIC AWARE OF THE STATE'S HERITAGE AND HISTORIC DEVELOPMENT, ADVERTISE THE STATE AND DISSEMINATE INFORMATION, ENCOURAGE THE PROMOTION AND DEVELOPMENT OF AMATEUR AND PROFESSIONAL SPORTS IN MD, AND ENCOURAGE THE ADVANCEMENT OF AND PARTICIPATION IN THE PERFORMING, VISUAL, AND CREATIVE ARTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $118,145

Program Service Revenue $239,510

Investment Income $7,273

Other Revenue $0

TOTAL REVENUE $364,928

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $372,565

TOTAL EXPENSES $372,565

Year-over-Year Comparison

	2025	2024	Change
Revenue	$364,928	$316,262	+0.2%
Expenses	$372,565	$293,579	+0.3%
Net Income	$-7,637	$22,683	-1.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ANDREW PONTI	DIRECTOR	1.00	Director	$0	$0	$0
NICOLE MOTSAY	DIRECTOR	1.00	Director	$0	$0	$0
TERRY HASSELTINE	DIRECTOR	1.00	Director	$0	$0	$0
ANN HILLYER	DIRECTOR	1.00	Director	$0	$0	$0
RENEE SEIDEN	TREASURER	2.00	Officer Director	$0	$0	$0
LISA RATLIFF	DIRECTOR	1.00	Director	$0	$0	$0
JEFF BRIANARD	DIRECTOR	1.00	Director	$0	$0	$0
JACKIE SAUNDERS	SECRETARY	2.00	Director	$0	$0	$0
NORA CAMPBELL	PAST CHAIR	1.00	Officer Director	$0	$0	$0
SUSAN JONES	CHAIR	2.00	Officer Director	$0	$0	$0
KRISTIN HANNA	VICE CHAIR	2.00	Officer Director	$0	$0	$0
MEAGAN BACCO	DIRECTOR	1.00	Director	$0	$0	$0
MATT LIBBER	DIRECTOR	1.00	Director	$0	$0	$0
JODI ROZE	DIRECTOR	1.00	Director	$0	$0	$0
KELLY DUDECK	DIRECTOR	1.00	Director	$0	$0	$0
KIM FOLK	DIRECTOR	1.00	Director	$0	$0	$0
SHANNON HARCUM	DIRECTOR	1.00	Director	$0	$0	$0
ERIC TEISCH	DIRECTOR	1.00	Director	$0	$0	$0
ERINN TUCKER-OLUWOLE	DIRECTOR	1.00	Director	$0	$0	$0
CASSANDRA VANHOOSER	DIRECTOR	1.00	Director	$0	$0	$0
LISA HANSEN TERHUNE	DIRECTOR	1.00	Director	$0	$0	$0
SANDI OLEK	DIRECTOR	1.00	Director	$0	$0	$0
MARCI ROSS	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$364,928	$372,565	$279,108	$-7,637
2024	$316,262	$293,579	$286,745	$22,683
2023	$314,893	$301,273	$264,062	$13,620
2022	$293,352	$293,323	$250,442	$29
2021	$258,280	$233,016	$250,413	$25,264
2020	$111,236	$135,603	$225,149	$-24,367
2019	$311,977	$301,915	$249,516	$10,062
2018	$242,111	$238,734	$239,454	$3,377