KEEP PRINCE WILLIAM BEAUTIFUL INC

EIN: 521379942 501(c)(3) Environment

PRINCE WILLIAM, VA

Total Revenue
$323,704
Total Expenses
$333,130
Total Assets
$18,431
Net Assets
$18,431
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1982
Legal Domicile
VA
Principal Officer
Keisha Strand
Phone
5712607719
Tax Period
2024-07-01 to 2025-06-30

KEEP PRINCE WILLIAM BEAUTIFUL INC, founded in 1982, is a small nonprofit in the Environment sector that reported $324K in total revenue in fiscal year 2024. Revenue grew 12% year-over-year, indicating healthy expansion.

Mission

KPWB's mission is to educate and inspire people to be environmental stewards and keep Prince William County clean and beautiful through partnerships with residents, businesses and government.

Program Service Accomplishments

Program 1
Expenses: $157,187

LITTER MANAGEMENT & PREVENTION: Keep Prince William Beautiful (KPWB) organizes community cleanups and manages the Adopt-A-Spot and Adopt-A-Shelter programs that support litter reduction and...

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LITTER MANAGEMENT & PREVENTION: Keep Prince William Beautiful (KPWB) organizes community cleanups and manages the Adopt-A-Spot and Adopt-A-Shelter programs that support litter reduction and prevention across Prince William County. Residents, civic organizations, religious groups, and businesses volunteer in community cleanups and can adopt a particular area or bus shelter for cleanups. The commitment of the AAS program is a minimum of two cleanups per year and two cleanups per month for the Adopt-A-Shelter program with reporting requirements for both that details the number of volunteers, and the duration and amount of litter collected. Cleanup data from all programs is collected and complied in annual totals and submitted to Prince William County Solid Waste Division (PWC) and the Virginia Department of Environmental Quality (DEQ). Last year KPWB managed over fifty-nine AAS and community cleanup events with over twenty-four-hundred volunteer hours and having collected over seven thousand pounds of litter and diverted over twenty-one-thousand pounds of plastic bags and food wastes from the landfill. KPWB also conducts litter surveys and shopping center surveys on behalf of PWC. Volunteers sign up for the program and receive training on how to assess the levels of litter at predesignated locations throughout the county. A rating scale of 1-4 is used based on the Community Appearance Index from Keep America Beautiful. The data collected from the surveys is then reported to PWC and used by KPWB to task out volunteers to clear the area or over 80 shopping centers of litter.

Program 2
Expenses: $53,654

RECYCLING EDUCATION AND OUTREACH: Keep Prince William Beautiful provides recycling education through outreach to the residents, businesses, organizations and partners throughout the County on PWC...

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RECYCLING EDUCATION AND OUTREACH: Keep Prince William Beautiful provides recycling education through outreach to the residents, businesses, organizations and partners throughout the County on PWC statues, environmental impacts and importance of recycling and reducing by reuse the amount of items sent to the landfill. KPWB conducts, sponsors and participates in events throughout the County that specifically target recycling education and distributes PWCs Recycling Guide. KPWB also sponsors several composting programs throughout the County to divert food wastes from the landfill and educates the public on the importance of recycling food wastes. Utilization, education events attended, hours and individual outreach data is collected and reported to PWC and Virginia DEQ.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $323,704
Program Service Revenue $0
Investment Income $0
Other Revenue $0
TOTAL REVENUE $323,704

Expense Breakdown

Grants Paid $500
Salaries & Benefits $208,875
Fundraising Expenses $0
Program Expenses $237,833
Other Expenses $123,755
TOTAL EXPENSES $333,130

Year-over-Year Comparison

2024 2023 Change
Revenue $323,704 $288,976 +0.1%
Expenses $333,130 $343,032 0.0%
Net Income $-9,426 $-54,056 -0.8%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

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Governance

Voting Members
11
Independent Members
11
Employees
7
Volunteers
2446

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$65,926
Total Directors
11
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Michelle Brousard Vice President 0.50
Officer Director
$0 $0 $0
Ricardo Fleshman Executive Director 40.00
Officer
$65,926 $0 $65,926
John Wheeler Secretary 0.50
Officer Director
$0 $0 $0
Keisha Strand President 0.50
Officer Director
$0 $0 $0
Eugene Loew Director 0.50
Director
$0 $0 $0
Monroe Windsor Treasurer 0.50
Officer Director
$0 $0 $0
Sam Hill Director 0.50
Director
$0 $0 $0
Tyler Blaser Director 0.50
Director
$0 $0 $0
Jessica Doiron Director 0.50
Director
$0 $0 $0
Valerie Huelsman Director 0.50
Director
$0 $0 $0
John Hicks Director 0.50
Director
$0 $0 $0
Andrew Uglow Director 0.50
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $323,704 $333,130 $18,431 $-9,426
2024 $288,976 $343,032 $16,856 $-54,056
2023 $305,840 $384,368 $70,912 $-78,528
2022 $234,961 $213,517 $149,440 $21,444
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