STATION RESOURCE GROUP INC

STRENGTHEN MEMBER INSTITUTIONS:STRENGTHENING PROGRAM SERVICES FOR MEMBER INSTITUTIONS COMPRISES AUDIENCE SERVICES, DIGITAL TRANSFORMATION, JOURNALISM, AND IMPROVING ORGANIZATIONAL CULTURES. IN 2023, SRG HELPED STATIONS FORM STRATEGIES TO ACCELERATE THE TRANSFORMATION FROM LEGACY BROADCAST STATIONS TO BECOMING MULTI-PLATFORM/MULTI-PRODUCT COMMUNITY DIGITAL MEDIA INSTITUTIONS. SRG ALSO FOCUSED ON STRATEGIES FOR IMPROVING ORGANIZATIONAL CULTURES TO HELP MEMBER INSTITUTIONS BE MORE REFLECTIVE OF THE COMMUNITIES THEY SERVE. SRG COMPILED LOCAL AUDIENCE RESEARCH INTO A META-ANALYSIS OF NATIONAL AUDIENCE TRENDS AND PRODUCED TWO SIGNIFICANT REPORTS ON THE OPPORTUNITIES TO INCREASE SERVICES TO OUR COMMUNITIES WHILE ALSO IDENTIFYING KNOWLEDGE GAPS THAT WILL REQUIRE FUTURE RESEARCH. SRG CONTINUED TO MAP PUBLIC MEDIA'S STRENGTH IN LOCAL JOURNALISM AND HOW ITS MEMBERS MIGHT IMPROVE THEIR PERFORMANCE IN THIS AREA. THROUGHOUT 2023, SRG ALSO FOCUSED ON HOW LOCAL MUSIC STATIONS MIGHT ALSO IMPROVE SERVICES TO THEIR COMMUNITIES. FINALLY, SRG LAUNCHED A SIGNIFICANT OVERHAUL OF THE SERVICES ON ITS WEBSITES.

INCREASE PHILANTHROPIC SUPPORT FOR MEMBER INSTITUTIONS:INCREASING PHILANTHROPIC SUPPORT FOR MEMBER INSTITUTIONS COMPRISES SRG WORKING CLOSELY WITH ITS MEMBERS TO IDENTIFY OPPORTUNITIES FOR MAJOR GIFTS (I.E., GREATER THAT $10,000) THAT WILL SUPPORT ONGOING ACTIVITIES OR NEW INITIATIVES AT THE LOCAL STATIONS. SRG WORKS WITH ITS MEMBERS TO CREATE COMPELLING CASES FOR SUCH PHILANTHROPIC SUPPORT AND TO SECURE MAJOR GIFTS THAT ENSURE A MARGIN OF EXCELLENCE IN THEIR PUBLIC SERVICE. IN 2023, SRG ADDED THIS PROGRAM TO ITS CORE SERVICES FOR ITS MEMBERS AND INCREASED THE AMOUNT OF WORK IT IS DOING WITH THE CONSULTANT MARGARET HUNT--ONE OF THE PREMIER FUNDRAISERS IN ALL OF PUBLIC MEDIA--TO PROVIDE STRATEGIC AND TACTICAL ADVICE IN IDENTIFYING, CULTIVATING, SOLICITING, AND STEWARDING MAJOR GIFTS FOR ITS MEMBERS.