GREEN AMERICA (EIN 521660746) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1989

Legal Domicile

Principal Officer

ALISA GRAVITZ

Phone

2028725307

Tax Period

2024-04-01 to 2025-03-31

GREEN AMERICA, founded in 1989, is a community nonprofit in the Animal-Related sector that reported $5.2M in total revenue in fiscal year 2024. Revenue fell 37% from the prior year — a significant decline worth monitoring. Expenses of $7.7M exceeded revenue, resulting in a 48% operating deficit.

Mission

GREEN AMERICA IS A NON-PROFIT CHARITABLE AND MEMBERSHIP ORGANIZATION THAT EDUCATES ITS MEMBERS AND THE PUBLIC ABOUT THE ROLE THAT PUBLIC AND PRIVATE ENTERPRISE CAN PLAY IN SOLVING TODAY'S SOCIAL AND ENVIRONMENTAL PROBLEMS. TO SERVE THIS PURPOSE, GREEN AMERICA CONDUCTS A NUMBER OF ACTIVITIES DESIGNED TO EDUCATE THE AMERICAN PUBLIC ABOUT THE IMPORTANT ROLE THAT BUSINESSES, INVESTORS, SUPPLY CHAINS, AND INDIVIDUALS CAN PLAY IN CREATING AN ECONOMY BASED ON JUSTICE, COOPERATION, ENVIRONMENTAL HEALTH, AND SOCIAL RESPONSIBILITY. GREEN AMERICA CARRIES OUT ITS MISSION WITHIN THREE KEY AREAS: CONSUMER EDUCATION, INNOVATIVE GREEN BUSINESS PROGRAMS, AND THE CENTER FOR SUSTAINABILITY SOLUTIONS, A PROGRAM FOCUSED ON SUPPLY CHAIN SOLUTIONS TO SOCIAL AND ENVIRONMENTAL PROBLEMS. GREEN AMERICA'S PRIMARY PUBLICATIONS ARE: GREEN AMERICAN MAGAZINE, YOUR GREEN LIFE, AND THE GUIDE TO SOCIAL INVESTING & BETTER BANKING (A DIGITAL RESOURCE).

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,678,552

Program Service Revenue $669,764

Investment Income $810,563

Other Revenue $71,562

TOTAL REVENUE $5,230,441

Expense Breakdown

Grants Paid $280,873

Salaries & Benefits $5,136,265

Fundraising Expenses $490,431

Program Expenses $6,767,327

Other Expenses $2,319,772

TOTAL EXPENSES $7,736,910

Year-over-Year Comparison

	2024	2023	Change
Revenue	$5,230,441	$8,277,239	-0.4%
Expenses	$7,736,910	$7,040,777	+0.1%
Net Income	$-2,506,469	$1,236,462	-3.0%

Key Indicators

✓ Grants to Organizations ✓ Grants to Individuals ✓ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✓ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$239,857

Total Directors

$422,925

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
T LARSEN	EXECUTIVE CO-DIRECTOR	50.00	Highest	$129,247	$15,059	$144,306
D GREENIA	HR DIRECTOR	40.00	Highest	$119,490	$18,054	$137,544
L THORPE	EXECUTIVE CO-DIRECTOR	40.00	Highest	$126,101	$10,350	$136,451
K HARGET	DIRECTOR OF DEVELOPMENT AN	40.00	Highest	$122,602	$13,568	$136,170
P BRODY-HEINE	SENIOR DIRECTOR CLEAN ELEC	40.00	Highest	$120,507	$1,499	$122,006
A GRAVITZ	PRESIDENT/CEO	60.00	Officer Director	$111,069	$19,623	$130,692
J HULSE-DILLON	SECRETARY, SENIOR DIRECTOR	40.00	Officer Director	$97,015	$12,150	$109,165
A HARDEN	WORKER MEMBER REPRESENTATI	32.00	Director	$85,880	$9,619	$95,499
E KRISS	WORKER MEMBER REPRESENTATI	32.00	Director	$78,015	$9,554	$87,569
D BURNS	BOARD MEMBER	2.00	Director	$0	$0	$0
G GRANT	BOARD MEMBER	2.00	Director	$0	$0	$0
P REITER	BOARD MEMBER	2.00	Director	$0	$0	$0
M WILSON	BOARD MEMBER	2.00	Director	$0	$0	$0
B QUIRK-GARVAN	BOARD MEMBER	2.00	Director	$0	$0	$0
T WILLIAMSON	BOARD MEMBER	2.00	Director	$0	$0	$0
J LINEBERGER	CO-CHAIR	2.00	Officer Director	$0	$0	$0
K JONES	CO-CHAIR	2.00	Officer Director	$0	$0	$0
T TAVARAS	TREASURER	2.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$5,230,441	$7,736,910	$15,681,001	$-2,506,469
2024	$8,277,239	$7,040,777	$18,472,837	$1,236,462
2023	$4,714,329	$6,154,473	$16,553,173	$-1,440,144
2022	$8,579,763	$5,777,997	$18,482,035	$2,801,766
2021	$6,108,224	$4,751,038	$15,827,797	$1,357,186
2020	$5,013,817	$4,748,706	$12,303,429	$265,111
2019	$14,377,450	$4,437,152	$12,091,027	$9,940,298
2019	$14,377,450	$4,437,152	$12,091,027	$9,940,298
2018	$4,473,739	$4,432,552	$2,128,406	$41,187

GREEN AMERICA