VISIT ANNAPOLIS & ANNE ARUNDEL COU… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1990

Legal Domicile

Principal Officer

WILLIAM GIVENS

Phone

4102800445

Tax Period

2024-07-01 to 2025-06-30

VISIT ANNAPOLIS & ANNE ARUNDEL COUNTY INC, founded in 1990, is a community nonprofit that reported $5.6M in total revenue in fiscal year 2024. Expenses of $6.5M exceeded revenue, resulting in a 15% operating deficit.

Mission

TO FOSTER A WELCOMING DESTINATION AND PROMOTE TOURISM ON BEHALF OF OUR VISITORS, PARTNERS, AND COMMUNITY.

Program Service Accomplishments

Program 1

Expenses: $4,193,570

PROVIDE BEST IN CLASS REGIONAL AND NATIONAL MARKETING, ADVERTISING, AND SOCIAL MEDIA PROMOTION TO INCREASE BUSINESS AND LEISURE INTEREST AND INTENT TO VISIT ANNAPOLIS AND ANNE ARUNDEL COUNTY.

Program 2

Expenses: $695,366

PROVIDE VISITORS AND POTENTIAL VISITORS WITH TIMELY AND APPEALING INFORMATION FOR PLANNING BUSINESS AND LEISURE TRIPS TO ANNAPOLIS AND ANNE ARUNDEL COUNTY, AND DURING THE VISIT AT SITES IN ANNAPOLIS.

Program 3

Expenses: $641,328

BUILD STRATEGIC INVESTMENT IN PROGRAMS, EVENTS, AND FESTIVALS TO ATTRACT LEISURE VISITORS AND GROUPS TO ANNAPOLIS AND ANNE ARUNDEL COUNTY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $5,418,992

Program Service Revenue $168,583

Investment Income $57

Other Revenue $3,438

TOTAL REVENUE $5,591,070

Expense Breakdown

Grants Paid $25,000

Salaries & Benefits $2,348,350

Fundraising Expenses $0

Program Expenses $5,530,264

Other Expenses $4,082,918

TOTAL EXPENSES $6,456,268

Year-over-Year Comparison

	2024	2023	Change
Revenue	$5,591,070	$5,622,573	0.0%
Expenses	$6,456,268	$5,187,289	+0.2%
Net Income	$-865,198	$435,284	-3.0%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

201

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$359,359

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KRISTEN PIRONIS	EXECUTIVE DIRECTOR	040.00	Officer	$325,811	$33,548	$359,359
SHANNON HARCUM	SENIOR DIR. OF FINANCE OF ADMINISTRATION	040.00	Highest	$137,404	$20,751	$158,155
DAN COOK	DIRECTOR OF MARKETING AND BOARD MANAGEMENT	040.00	Highest	$117,481	$19,454	$136,935
JILL PORTER	CHAIR	001.00	Officer Director	$0	$0	$0
DONNIE SUTTON	VICE CHAIR	001.00	Officer Director	$0	$0	$0
WILLIAM GIVENS	TREASURER	001.00	Officer Director	$0	$0	$0
CYNTHIA JONES	SECRETARY	001.00	Officer Director	$0	$0	$0
DONNA ANDERSON	DIRECTOR	001.00	Director	$0	$0	$0
CHRISTINE ANDERSON	DIRECTOR	001.00	Director	$0	$0	$0
KELLY CALLAHAN	DIRECTOR	001.00	Director	$0	$0	$0
MARK KLEINSCHMIDT	DIRECTOR	001.00	Director	$0	$0	$0
HOPE STEWART	DIRECTOR	001.00	Director	$0	$0	$0
GINA STEWART	DIRECTOR	001.00	Director	$0	$0	$0
MORGAN MCLOUD	DIRECTOR	001.00	Director	$0	$0	$0
STEUART PITTMAN	EX-OFFICIO	001.00	Director	$0	$0	$0
ANNIE RUCH ROBESON	DIRECTOR	001.00	Director	$0	$0	$0
GAVIN BUCKLEY	EX-OFFICIO	001.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$5,591,070	$6,456,268	$5,787,663	$-865,198
2024	No data	No data	No data	No data
2023	$5,148,225	$4,178,596	$6,217,392	$969,629
2022	$3,873,082	$3,621,278	$5,097,812	$251,804
2021	$2,942,288	$2,676,802	$5,099,460	$265,486
2020	$3,097,205	$3,065,469	$4,968,379	$31,736

VISIT ANNAPOLIS & ANNE ARUNDEL COUNTY INC