SEGD

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1974

Legal Domicile

Principal Officer

CYBELLE JONES

Phone

2026385555

Tax Period

2024-01-01 to 2024-12-31

SEGD, founded in 1974, is a community nonprofit in the Community Improvement sector that reported $1.6M in total revenue in fiscal year 2024. Revenue decreased 7% compared to the prior year.

Mission

PROMOTE AWARENESS OF OUR COMMUNITY AND ITS ROLE IN SHAPING EXPERIENCE. NURTURE DEMAND FOR DESIGN EXCELLENCE WITHIN THE BUILT ENVIRONMENT. SERVE AS A SOURCE OF EDUCATION AND INSPIRATION FOR OUR COMMUNITY. CONTINUE TO DEFINE AND REFINE OUR STANDARDS OF PRACTICE. FOSTER RELEVANT, WELL-INFORMED RESEARCH TO ENHANCE OUR KNOWLEDGE BASE. SPONSOR PEER RECOGNITION PROGRAMS THAT INSPIRE EXCELLENCE. PROMOTE COLLABORATION ACROSS MULTIPLE DESIGN DISCIPLINES. STRENGTHEN TIES WITH EDUCATIONAL PROGRAMS THAT PROVIDE THE ACADEMIC UNDERPINNINGS OF OUR FIELD.

Program Service Accomplishments

Program 1

Expenses: $310,040 Revenue: $607,448

CONFERENCE AND EVENTS- SEGD OFFERS A ROBUST CALENDAR OF PROFESSIONAL DEVELOPMENT ACTIVITIES, INCLUDING PHYSICAL EVENTS, AN ACADEMIC SUMMIT AND CONFERENCE, LOCAL CHAPTER EVENTS. SEGD'S CONFERENCE IS THE GATHERING OF THE FULL BREADTH OF THE EXPERIENTIAL GRAPHIC DESIGN COMMUNITY. IT IS THE ONLY INTERNATIONAL EVENT FOCUSED ON CREATING EXPERIENCES THAT CONNECT PEOPLE AND PLACE IN THE BUILT ENVIRONMENT. THIS EVENT IS WHERE MULTIPLE DESIGN DISCIPLINES CONVERGE AND DESIGN PROFESSIONALS, VENDORS AND FABRICATORS WHO CREATE COMPELLING AND INFORMATION-RICH SPACES GO FOR INSPIRATION, EDUCATION AND NETWORKING.

Program 2

Expenses: $237,871 Revenue: $160,181

EDUCATION AND WORKSHOPS- SEGD'S EDUCATION WORKSHOPS, WEBINARS, AND COURSES SPAN A WIDE SWATH OF DESIGN PRACTICE AREAS INCLUDING BRANDED ENVIRONMENTS, EXHIBITION AND EXPERIENCE DESIGN, TECHNOLOGY AND INTERACTIVE EXPERIENCES, USER EXPERIENCE, HEALTHCARE, PRACTICE AND TECHNICAL TOPICS, WAYFINDING, ACCESSIBILITY, AND THE BUSINESS OF DESIGN.

Program 3

Expenses: $139,644 Revenue: $512,360

MEMBERSHIP- CONSISTS OF A GLOBAL MULTIDISCIPLINARY COMMUNITY OF OVER 2,000 MEMBERS FROM 35 COUNTRIES WHO PLAN, DESIGN, AND BUILD EXPERIENCES THAT CONNECT PEOPLE TO PLACE. SEGD PROVIDES OPPORTUNITIES FOR NETWORKING, KNOWLEDGE-SHARING AND CONNECTING WITH FELLOW EXPERIENTIAL GRAPHIC DESIGN PRACTITIONERS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $56,335

Program Service Revenue $1,483,669

Investment Income $16,476

Other Revenue $18,606

TOTAL REVENUE $1,575,086

Expense Breakdown

Grants Paid $0

Salaries & Benefits $783,765

Fundraising Expenses $13,572

Program Expenses $845,811

Other Expenses $763,275

TOTAL EXPENSES $1,547,040

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,575,086	$1,691,174	-0.1%
Expenses	$1,547,040	$1,743,175	-0.1%
Net Income	$28,046	$-52,001	-1.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$258,476

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CYBELLE JONES	EXECUTIVE DI	40.00	Officer	$240,866	$17,610	$258,476
TRACI SYM	PRESIDENT	2.00	Officer Director	$0	$0	$0
BOSCO HERNANDEZ	VICE PRESIDE	1.00	Officer Director	$0	$0	$0
MIKE MCCARTHY	SEC'Y/TREASU	2.00	Officer Director	$0	$0	$0
JOELL ANGEL-CHUMBLEY	DIRECTOR	2.00	Director	$0	$0	$0
STEVE BAYER	DIRECTOR	1.00	Director	$0	$0	$0
AKI CARPENTER	DIRECTOR	1.00	Director	$0	$0	$0
ANNA CRIDER	DIRECTOR	1.00	Director	$0	$0	$0
KATHY FRY	PAST PRESIDE	2.00	Officer Director	$0	$0	$0
NU GOTEH	DIRECTOR	1.00	Director	$0	$0	$0
KRIS HELMICK	DIRECTOR	1.00	Director	$0	$0	$0
GENELL HOECHSTETTER	DIRECTOR	1.00	Director	$0	$0	$0
DESPINA MACRIS	DIRECTOR	1.00	Director	$0	$0	$0
MASHA PYSHKINA	DIRECTOR	1.00	Director	$0	$0	$0
DAYTON SCHROETER	DIRECTOR	1.00	Director	$0	$0	$0
DAVID SIEGEL	DIRECTOR	1.00	Director	$0	$0	$0
KRISTEN SOUTHWELL	DIRECTOR	1.00	Director	$0	$0	$0
DARLENE VAN UDEN	DIRECTOR	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$1,575,086	$1,547,040	$1,116,665	$28,046
2023	$1,691,174	$1,743,175	$1,086,474	$-52,001
2022	$1,293,851	$1,293,765	$1,139,778	$86
2021	$1,501,423	$1,198,507	$1,235,702	$302,916
2020	$903,548	$1,326,315	$1,004,483	$-422,767
2019	$1,683,254	$1,724,336	$1,360,494	$-41,082
2018	$1,905,777	$1,657,466	$1,432,362	$248,311